McCormack Executive in Residence, Jon Spoelstra
Can this marketing miracle worker really get Inuits (a.k.a. Eskimo) to swap their hard-earned pelts for ice? You be the judge. For sports marketing legend Jon Spoelstra, “borderline outrageous” and nonstop innovation are road-tested enablers of business success. On October 23 and 24, Spoelstra, this fall’s Mark H. McCormack Executive in Residence, shared insights in classes, met one-on-one with students and faculty, and lectured to a packed auditorium of mostly sport management faculty and students. Read more about the event.