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Marketing Department
Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.
Degree Options in Marketing
Degree Options in Marketing
Studying marketing at Isenberg has helped students master the crafts of analytics, research, and narrative-building that connect consumers with products, services, and points of view. Our students learn to weave powerful stories and mine and analyze data in their support. And drawing on our extensive alumni and industry networks, they begin their own stories of personal success.
In-Depth Marketing
In-Depth Marketing
Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.
The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
Recent Marketing Faculty Publications
Marketing
Heidi Bailey
Lecturer
Cynthia Barstow
Senior Lecturer
Thomas G. Brashear Alejandro
Associate Professor
Annie Ding
Assistant Professor
Matthew Glennon
Senior Lecturer
Matthew Godfrey
Assistant Professor
Alicia M. Johnson
Assistant Professor
Verónica Martín Ruiz
Assistant Professor
Elizabeth Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
George Milne
Edward D. Shirley ‘78 Endowed Professor of Marketing
Kun Qian
Assistant Professor
Matthew Thomson
Professor, PhD Coordinator
Bruce D. Weinberg
Professor
Tom Woodside
Lecturer
Yanfen (Cindy) You
Assistant Professor
Marketing News
Marketing NewsSee more marketing news
Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
The academy debuted this academic year and is open to students interested in sales roles across industries such as technology, medical sales, staffing
Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
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Isenberg Senior Builds Million-Dollar Startup While Earning UMass Amherst Degree
Isenberg Senior Builds Million-Dollar Startup While Earning UMass Amherst Degree
When Elijah Khasabo arrived at Isenberg last semester as a transfer student, he already had something most business students only dream about: a fast
Isenberg Senior Builds Million-Dollar Startup While Earning UMass Amherst Degree
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Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
Isenberg School of Management faculty are again among the most prestigious researchers in the world, according to the Top 2% Scientists List. This
Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
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Isenberg School of Management
Go to: www.linkedin.com/isenberg-school-of-management-umass-amherst
See More on LinkedIn
Meet @[Evan Stotsky](urn:li:person:SoSujXbO5V) ’26 from Newton, MA! This senior management major interned last summer in DC with Congressman Jake Auchincloss, supporting media research, legislative memos, and communications. At Isenberg, he’s a Business Ethics Team consultant, tackling real-world ethical challenges and presenting policy solutions.
🔗 Read more: https://loom.ly/FhJ\_Y5A
#Isenberg #StudentSpotlight #Management
We’re proud to recognize Dusty Rhodes, recipient of the Lifetime Achievement Award, honoring her dedication, innovation, and leadership in creating a lasting impact on the hospitality industry.
Dusty has shaped Boston’s global presence through iconic events, from international competitions to beloved community festivals.
Join us in celebrating Dusty at the HTM Annual Awards Dinner. Register now to attend!
🔗 https://loom.ly/tieXkNg
#HTMAwards #UMassAmherst #IsenbergHTM #HospitalityLeadership #AlumniSpotlight
Congrats to Valerie Mei for landing this incredible opportunity and earning our March #IsenbergWorks Shoutout! 🏆
Winners must contact the Office of Career Success to claim their prize at careersuccess\@isenberg.umass.edu.
Share your story with #IsenbergWorks for a chance to be featured next and win a special prize! Let's celebrate your journey and inspire the Isenberg community together.
#IsenbergWorks #StudentSuccess #OfficeofCareerSucess
🗓️ Mark your calendars for April 29–30, 2026, and support what you love!
Isenberg is aiming to reach 800 gifts during UMassGives 2026—and we need YOU to make it happen. 🤝 Every gift brings us closer to our goal and helps unlock nearly $500,000 in challenge funds, multiplying your impact and directly supporting Isenberg students.
💥 Join the Isenberg community in supporting what you love and making a difference for current and future students! More info can be found at the event page below. #UMassGives #GiveHappy
Contact Us
Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003
413.545.6976