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This semester, Isenberg undergraduates are giving high points to their interactions and appointments with the school's Undergraduate Programs Office. Gone are the sometimes lengthy wait times and hurried advising of previous years. In their place is a deftly designed process reflecting a strategic investment in both technology and people.
Former ESPN Chairman Offers Prescriptions for Business Success
November 24, 2014
"I don't know what the next thing in sports media is going to be," observed former ESPN president and executive chairman George Bodenheimer during his November 17-19 visit to Isenberg as Mark H. McCormack Executive in Residence. "But I do know that we have 7000 employees who will help figure that out," he told his audience in a campus-wide address. Those views reflected Bodenheimer's emphasis on employee empowerment and teamwork, strategic and tactical simplicity, and clear cultural values.
Isenberg Graduate Urges Students to Hone Data Analytic Skills
November 20, 2014
"You are digital natives. You are joining the workforce at a perfect time to bring employers and other companies critical value through your analytical skills," IBM executive Mark Hanny '78 told seniors and MBA students in Professor Marc Weinberger's course, "Managerial Perspectives on Marketing Strategy."
Student-run Ad Agency Poised for National Competition
November 17, 2014
UMAdLab, a student-run advertising agency and extension of Isenberg's Marketing Club, is vying against teams from 19 other schools in the Credit Karma Campus Challenge. The competition, sponsored by the credit management education firm, Credit Karma, and hosted by EdVenture Partners, challenges teams to develop a multimedia marketing campaign to help consumers manage their credit ratings using free tools on Credit Karma's website. The teams will foster consumer awareness about Credit Karma's other financial management resources and attempt to increase consumer membership on the website.
In the eight months since his first-place win in UMass Amherst's annual business plan competition, the Innovation Challenge, Isenberg MBA student David Waymouth has moved decisively to bring his product to the marketplace. Waymouth's renamed startup venture, PetSimpl, (it won the Innovation Challenge as Rescue Collar), has developed a light-weight tracker that attaches to a pet's collar.
Glenn Wong Reflects on His 35-Year Career in Sport Management
November 13, 2014
"I've always tried to put myself in the position of the student," observed McCormack sport law professor Glenn Wong in an interview in the November 10th issue of Sports Business Daily. "I've tried to understand what the students are interested in, what motivates them, and what helps them learn," remarked Wong. The Isenberg professor retires from a 35-year career at UMass Amherst at the end of the current academic year.
Isenberg in the News--November 12, 2014
November 12, 2014
Recent News about Isenberg in the Print and Electronic Media
Bitcoin Foundation's Chief Scientist Speaks at Isenberg
November 6, 2014
Bitcoin owes its resilience to several characteristics. It is global, public, secure, and employs a transparent, easily accessible ledger where anyone can view any and all transactions, remarked Bitcoin Foundation's chief scientist, Gavin Andresen. Anderson was one of four speakers at "Financial Innovations, Sustainable Investments, & Social Entrepreneurship," a conference on October 31 coordinated by Isenberg's Center for International Securities & Derivative Markets (CISDM).
Blake Frohnapfel Knows the Value of Teamwork
November 4, 2014
On the playing field and in the classroom at Isenberg, where he is a first-year full-time MBA/M.S. student, UMass Amherst stating quarterback is taking care of business. In prospecting for a graduate program, Frohnapfel found that UMass and Isenberg met his three main criteria: it had a highly ranked MBA program, a nationally prominent sports management program (McCormack), and it needed a quarterback.
Isenberg Alumnus Inaugurated as President of Wheaton College
November 3, 2014
Dennis Hanno, a 1990 graduate of Isenberg's Ph.D. program in accounting and the school's former Undergraduate Associate Dean was inaugurated as the eighth president of Wheaton College in Norton on October 17.
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