Mark H. McCormack Department of Sport Management at Isenberg


A Goal-Driven Advocate for Your Research Program's Success


The McCormack Center prides itself on ownership of research programs. But ultimately the client still owns the project. We are partners who answer only to you, but are backed by your authority to keep things moving. We are a goal-driven advocate for your research program's success.


Our philosophy is simple: to provide the highest quality market research while providing educational training to graduate and PhD students. As a result, we can offer our top-notch services at a fraction of the cost of corporate research vendors.


As your partner we will provide:


  • Benchmark Solutions: Drive out inefficiencies, demonstrate business value of current research, development of appropriate measurements and identify cost savings
  • Strategy and Architecture: Demonstrate the business value, align research direction with business strategy, and leverage our experience, vendor intelligence and research capabilities
  • Program Management: Deliver know-how, objectivity, foresight, and focus delivering research objectives
  • Execution and Management: Help to develop surveys and studies in conjunction with the client


As a full-service research partner, our services include, but are not limited to:


  • Working with clients to identify specific research questions
  • Identifying the most cost effective and reliable ways to collect primary and secondary data to answer research questions
  • Quality control
  • Working with personnel to identify the most reliable and relevant syndicated research sources
  • Ensuring consistency across all research efforts such that data across research efforts can be compared and contrasted for better decision making
  • Assisting with the identification, evaluation and selection of vendors for research efforts
  • When requested, accompanying personnel to new business pitches and client meetings to present and explain data


Some of our past clients include:


  • Boston Red Sox
  • Major League Soccer
  • US Soccer
  • Reebok
  • NCAA
  • New York Red Bulls
  • Nielsen
  • MLL