Jump to navigation

Links
Go.UMassEmailSPIREMoodleBlackboard LearnUDrivePeople Finder
x
ContactAlumniStudents
About
DeanMission & VisionFactsRankingsHistoryNews & EventsDiversity & InclusionCorporate PartnersRecruiting
Programs
Undergraduate ProgramsMBA ProgramsSpecialized Masters ProgramsOnline ProgramsCertificate ProgramsDoctoral ProgramDepartmentsAdmissionsTuition & Financial Aid
Centers & Research
Faculty ResearchBerthiaume Center for EntrepreneurshipCenter for International Securities and Derivatives Markets (CISDM)Channing L. Bete Communication CenterChase Career CenterMcCormack Center for Sport Research and EducationMassachusetts Small Business Development Center Network (MSBDC)Virtual Center for Supernetworks
Directory
LeadershipFacultyEndowed FacultyStaffStudentsAlumni
ApplyGive
researchpublicationsmarketing

Selected Publications by Marketing Faculty

Currently Showing:
Sort By
  • Author
  • Article
  • Journal
  • Date
  • Department
"Advertising Humor: A Look at Recent Advances"
Journal of Advertising
Marc Weinberger, C. Gulas | (2016)
"Interfirm alliance configuration as a strategy to reduce shareholder risks"
Journal of Business Research
Ya Tang, G. Fisher, W. Qualls | (2016)
"Procrastinators' Online Experience and Purchase Behavior"
Journal of the Academy of Marketing Science
Shabnam HA Zanjani, G. Milne, E. Miller | (2016)
"Unveiling What is Written in the Stars, Analyzing Explicit, Implicit and Discourse Patterns of Sentiment in Social Media"
Journal of Consumer Research
Francisco V. Ordenes, S. Ludwig, K. Ruyter, D. Grewal, M. Wetzels | (2016)
"Customer-Company Identification and the Effectiveness of Loyalty Programs"
Journal of Business Research
Jun Kang, T. Brashear-Alejandro, M. Groza | (2015)
"The Relative Influence of Advertising and Publicity for Marketing and Firm Performance"
forthcoming Journal of Advertising Research
Harlan Spotts, M. Weinberger, M. Weinberger | (2015)
"Value-based Pricing: Institutional Antecedents and Behavioral Influences"
Industrial Marketing Management
Pekka Töytäri, R. Rajala, T. Brashear-Alejandro | (2015)
"Concave or S-Shaped Sales-Response to Advertising: Does it Matter?"
Journal of Advertising Research
Paul D. Berger, B. Weinberg | (2014)
"Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales"
Journal of Marketing
Ya Tang, E. Fang, F. Wang | (2014)
"The Direct and Indirect Effects of Advertising and Publicity on Marketing and Firm Performance"
forthcoming Journal of Advertising Research
Harlan Spotts, M. Weinberger | (2014)
"Destination Social Business: Exploring the Organizations' Journey with Social Media, Collaborative Community and Expressive Individuality"
Journal of Interactive Marketing
Bruce D. Weinberg, K. de Ruyter, C. Dellarocas, M. Buck, D. Keeling | (2013)
"Goal Reversion in Consumer Choice"
Journal of Consumer Research
Kurt Carlson, M. Meloy, E. Miller | (2013)
"Promoting Positive Change: Advancing the Food Well-Being Paradigm"
Journal of Business Research
Melissa Bublitz, L. Peracchio, A. Andreasen, J. Kees, B. Kidwell, Elizabeth G Miller, Carol M Motley, Paula C Peter, Priyali Rajagopal, Maura L Scott, and Beth Vallen | (2013)
"The impact of violent humor on advertising success: A gender perspective"
Journal of Advertising
Kunal Swani, M. Weinberger, C. Gulas | (2013)
"Service Infusion as Incrementalism in Action: Empirical Evidence from the Materials Handling Industry"
Journal of Business Research
Christian Kowalkowski, D. Kindstrom, T. Brashear Alejandro, S. Brege, S. Biggemann | (2012)
"Does Ad-Context Congruity help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?"
Journal of Advertising
Shabnam H. Zanjani, W. Diamond, K. Chan | (2011)
"Information Seeking In Complex Industrial Buying: Empirical Evidence From Brazil"
Industrial Marketing Management
Thomas Brashear Alejandro, C. Kowalkowski, J. da Silva Freire Ritter, R. Marchetti, P. Prado | (2011)
"Marketing and Society: Preface to Special Section on Volunteerism, Price Assurances, and Direct-to-Consumer-Advertising"
Journal of Business Research
Easwar Iyer, C. Bahattacharya | (2011)
"The Outcome of Company and Account Manager Relationship Quality On Loyalty, Relationship Value and Performance"
Industrial Marketing Management
Thomas Brashear Alejandro, D. Souza, J. Boles, A. Ribiero, P. Monteiro | (2011)
"Transforming Consumer Health"
Journal of Public Policy & Marketing
Punam A. Keller, D. Scammon, P. Albinsson, S. Bahl, J. Catlin, Kelly L. Haws, Jeremy Kees, Tracey King, Elizabeth Gelfand Miller, Ann M. Mirabito, Paula C. Peter and Robert M. Schindler | (2011)

Pages

  • 1
  • 2
  • next ›
  • last »
Isenberg School of Management
University of Massachusetts Amherst
121 Presidents Drive
Amherst, MA 01003
GiveApply NowVisiting Campus
AboutDeanFactsNews & EventsRankingsHistoryTimeline
ConnectContact UsFaculty DirectoryStaff Directory
CalendarsMBA Info SessionsEntrepreneurshipChase Career CenterAlumni
ProgramsBachelor of Business Administration (BBA)Bachelor of Science (BS)Online Bachelor of Business Administration (BBA)Online Bachelor of Science (BS)Accounting TransitionsOnline & Part-time MBAFull-time MBAMaster of Science in AccountingMaster of Science in Business & AnalyticsMaster of Science in Sport ManagementMBA/MS Dual DegreesDoctoralCertificates
DepartmentsAccountingFinanceHospitality & Tourism ManagementManagementMark H. McCormack Dept of Sport ManagementMarketingOperations & Information Management
Prospective StudentsUndergraduate ProgramsMasters ProgramsOnline ProgramsDoctoral ProgramsCertification ProgramsStudent Life at UMass Amherst
CentersBerthiaume Center for EntrepreneurshipCenter for International Securities and Derivatives MarketsChanning L. Bete Communication CenterChase Career CenterMassachusetts Small Business Developement CenterMcCormack Center for Sport ResearchVirtual Center for Supernetworks
AlumniEventsNews & ProfilesGet InvolvedUpdate Profile
EngageGive NowEndowmentsScholarship FundParents Organization
CorporateEducational PartnersRecruiting
ServicesAdministrative ServicesHuman ResourcesRoom RequestTSSMarketing & Communications
Sitemap
©University of Massachusetts Amherst Site Policies Site Contact

You are now leaving the Isenberg School of Management web site. If you have any questions regarding the content or privacy of these sites, please contact the site administrator directly.

Continue
Close

Welcome back!

Need to set message based on source. Establish message as Drupal field on node

Okay