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Selected Publications by Marketing Faculty

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"Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil"
forthcoming Journal of Public Policy & Marketing
George Milne, E. Markos | (2017)
"Advertising Humor: A Look at Recent Advances"
Journal of Advertising
Marc Weinberger, C. Gulas | (2016)
"Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing"
Journal of Consumer Affairs
G R. Milne, G. Pettinico, F. Hajjat, E. Markos | (2016)
"Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing"
forthcoming Journal of Consumer Affairs
George Milne, G. Pettinico, F. Hajjat, E. Markos | (2016)
"Interfirm alliance configuration as a strategy to reduce shareholder risks"
Journal of Business Research
Ya Tang, G. Fisher, W. Qualls | (2016)
"Mindfulness: The Transformative Potential for Consumer, Societal, and Environmental Well-Being"
forthcoming Journal of Public Policy & Marketing
S Bahl, G. Milne, S. Ross, D. Mick, S. Grier, Sunaina K. Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, , Robert M. Schindler, Mitchel R. Murdock and Sabine Boesen Mariani | (2016)
"Procrastinators' Online Experience and Purchase Behavior"
Journal of the Academy of Marketing Science
Shabnam HA Zanjani, G. Milne, E. Miller | (2016)
"Procrastinators' Online Experience and Purchase Behavior"
Journal of the Academy of Marketing Science
Shabnam HA Zanjani, G. Milne, E. Miller | (2016)
"The Paradoxical Relationship between Fantasy Football and NFL Consumption: Conflict Development and Consumer Coping Mechanisms"
forthcoming Sport Management Review
Mujde Yuksel, M. McDonald, G. Milne | (2016)
"Unveiling What is Written in the Stars, Analyzing Explicit, Implicit and Discourse Patterns of Sentiment in Social Media"
Journal of Consumer Research
Francisco V. Ordenes, S. Ludwig, K. Ruyter, D. Grewal, M. Wetzels | (2016)
"What Messages to Post? Evaluating the Popularity of Social Media Communications in Business versus Consumer Markets"
forthcoming Industrial Marketing Management
K Swani, G. Milne, B. Brown, A. Assaf, N. Donthu | (2016)
"Customer-Company Identification and the Effectiveness of Loyalty Programs"
Journal of Business Research
Jun Kang, T. Brashear-Alejandro, M. Groza | (2015)
"The Relative Influence of Advertising and Publicity for Marketing and Firm Performance"
forthcoming Journal of Advertising Research
Harlan Spotts, M. Weinberger, M. Weinberger | (2015)
"Value-based Pricing: Institutional Antecedents and Behavioral Influences"
Industrial Marketing Management
Pekka Töytäri, R. Rajala, T. Brashear-Alejandro | (2015)
"Concave or S-Shaped Sales-Response to Advertising: Does it Matter?"
Journal of Advertising Research
Paul D. Berger, B. Weinberg | (2014)
"Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales"
Journal of Marketing
Ya Tang, E. Fang, F. Wang | (2014)
"Should B2B Tweets Differ from B2C Tweets? An Analysis of Fortune 500 Companies' Twitter Communications"
Industrial Marketing Management
Kunal Swani, B. Brown, G. Milne | (2014)
"The Direct and Indirect Effects of Advertising and Publicity on Marketing and Firm Performance"
forthcoming Journal of Advertising Research
Harlan Spotts, M. Weinberger | (2014)
"Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retail Price and Market Structure: Implications for Consumer Welfare"
Journal of Public Policy & Marketing
James Peltier, M. Skidmore, G. Milne | (2013)
"Destination Social Business: Exploring the Organizations' Journey with Social Media, Collaborative Community and Expressive Individuality"
Journal of Interactive Marketing
Bruce D. Weinberg, K. de Ruyter, C. Dellarocas, M. Buck, D. Keeling | (2013)

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