Selected Publications by Marketing Faculty

"Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil"
forthcoming Journal of Public Policy & Marketing
George Milne, E. Markos | (2017)

"Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing"
forthcoming Journal of Consumer Affairs
George Milne, G. Pettinico, F. Hajjat, E. Markos | (2016)

"Interfirm alliance configuration as a strategy to reduce shareholder risks"
Journal of Business Research
Ya Tang, G. Fisher, W. Qualls | (2016)

"Mindfulness: The Transformative Potential for Consumer, Societal, and Environmental Well-Being"
forthcoming Journal of Public Policy & Marketing
S Bahl, G. Milne, S. Ross, D. Mick, S. Grier, Sunaina K. Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, , Robert M. Schindler, Mitchel R. Murdock and Sabine Boesen Mariani | (2016)

"Procrastinators' Online Experience and Purchase Behavior"
Journal of the Academy of Marketing Science
Shabnam HA Zanjani, G. Milne, E. Miller | (2016)

"Procrastinators' Online Experience and Purchase Behavior"
Journal of the Academy of Marketing Science
Shabnam HA Zanjani, G. Milne, E. Miller | (2016)

"The Paradoxical Relationship between Fantasy Football and NFL Consumption: Conflict Development and Consumer Coping Mechanisms"
forthcoming Sport Management Review
Mujde Yuksel, M. McDonald, G. Milne | (2016)

"What Messages to Post? Evaluating the Popularity of Social Media Communications in Business versus Consumer Markets"
forthcoming Industrial Marketing Management
K Swani, G. Milne, B. Brown, A. Assaf, N. Donthu | (2016)

"The Relative Influence of Advertising and Publicity for Marketing and Firm Performance"
forthcoming Journal of Advertising Research
Harlan Spotts, M. Weinberger, M. Weinberger | (2015)

"Concave or S-Shaped Sales-Response to Advertising: Does it Matter?"
Journal of Advertising Research
Paul D. Berger, B. Weinberg | (2014)

"Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales"
Journal of Marketing
Ya Tang, E. Fang, F. Wang | (2014)

"Should B2B Tweets Differ from B2C Tweets? An Analysis of Fortune 500 Companies' Twitter Communications"
Industrial Marketing Management
Kunal Swani, B. Brown, G. Milne | (2014)

"The Direct and Indirect Effects of Advertising and Publicity on Marketing and Firm Performance"
forthcoming Journal of Advertising Research
Harlan Spotts, M. Weinberger | (2014)

"Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retail Price and Market Structure: Implications for Consumer Welfare"
Journal of Public Policy & Marketing
James Peltier, M. Skidmore, G. Milne | (2013)

"Destination Social Business: Exploring the Organizations' Journey with Social Media, Collaborative Community and Expressive Individuality"
Journal of Interactive Marketing
Bruce D. Weinberg, K. de Ruyter, C. Dellarocas, M. Buck, D. Keeling | (2013)

"Goal Reversion in Consumer Choice"
Journal of Consumer Research
Kurt Carlson, M. Meloy, E. Miller | (2013)

"Mindfulness: A Long-Term Solution for Mindless Eating by College Students"
Journal of Public Policy & Marketing
Shalini Bahl, G. Milne, M. Ross, K. Chan | (2013)

"Promoting Positive Change: Advancing the Food Well-Being Paradigm"
Journal of Business Research
Melissa Bublitz, L. Peracchio, A. Andreasen, J. Kees, B. Kidwell, Elizabeth G Miller, Carol M Motley, Paula C Peter, Priyali Rajagopal, Maura L Scott, and Beth Vallen | (2013)

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