Jump to navigation

The University of Massachusetts Amherst
  • Visit
  • Apply
  • Give
  • Search
ApplyGive
x
ContactAlumniStudents
ApplyGive
About
DeanMission & VisionBusiness Innovation HubFactsRankingsHistoryNews & EventsDiversity & InclusionCorporate PartnersRecruiting
Programs
Undergraduate ProgramsMBA ProgramsSpecialized Masters ProgramsOnline ProgramsCertificate ProgramsDoctoral ProgramDepartmentsAdmissionsTuition & Financial Aid
Centers & Research
Faculty ResearchBerthiaume Center for EntrepreneurshipCenter for Business and Professional CommunicationCenter for International Securities and Derivatives Markets (CISDM)Chase Career CenterMassachusetts Small Business Development Center Network (MSBDC)McCormack Center for Sport Research and EducationVirtual Center for Supernetworks
Directory
LeadershipFacultyEndowed FacultyStaffStudentsAlumni
researchpublicationsmarketing

Selected Publications by Marketing Faculty

Currently Showing:
Sort By
  • Author
  • Article
  • Journal
  • Date
  • Department
"Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil"
forthcoming Journal of Public Policy & Marketing
George Milne, E. Markos | (2017)
"Advertising Humor: A Look at Recent Advances"
Journal of Advertising
Marc Weinberger, C. Gulas | (2016)
"Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing"
Journal of Consumer Affairs
G R. Milne, G. Pettinico, F. Hajjat, E. Markos | (2016)
"Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing"
forthcoming Journal of Consumer Affairs
George Milne, G. Pettinico, F. Hajjat, E. Markos | (2016)
"Interfirm alliance configuration as a strategy to reduce shareholder risks"
Journal of Business Research
Ya Tang, G. Fisher, W. Qualls | (2016)
"Mindfulness: The Transformative Potential for Consumer, Societal, and Environmental Well-Being"
forthcoming Journal of Public Policy & Marketing
S Bahl, G. Milne, S. Ross, D. Mick, S. Grier, Sunaina K. Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, , Robert M. Schindler, Mitchel R. Murdock and Sabine Boesen Mariani | (2016)
"Procrastinators' Online Experience and Purchase Behavior"
Journal of the Academy of Marketing Science
Shabnam HA Zanjani, G. Milne, E. Miller | (2016)
"Procrastinators' Online Experience and Purchase Behavior"
Journal of the Academy of Marketing Science
Shabnam HA Zanjani, G. Milne, E. Miller | (2016)
"The Paradoxical Relationship between Fantasy Football and NFL Consumption: Conflict Development and Consumer Coping Mechanisms"
forthcoming Sport Management Review
Mujde Yuksel, M. McDonald, G. Milne | (2016)
"Unveiling What is Written in the Stars, Analyzing Explicit, Implicit and Discourse Patterns of Sentiment in Social Media"
Journal of Consumer Research
Francisco V. Ordenes, S. Ludwig, K. Ruyter, D. Grewal, M. Wetzels | (2016)
"What Messages to Post? Evaluating the Popularity of Social Media Communications in Business versus Consumer Markets"
forthcoming Industrial Marketing Management
K Swani, G. Milne, B. Brown, A. Assaf, N. Donthu | (2016)
"Customer-Company Identification and the Effectiveness of Loyalty Programs"
Journal of Business Research
Jun Kang, T. Brashear-Alejandro, M. Groza | (2015)
"The Relative Influence of Advertising and Publicity for Marketing and Firm Performance"
forthcoming Journal of Advertising Research
Harlan Spotts, M. Weinberger, M. Weinberger | (2015)
"Value-based Pricing: Institutional Antecedents and Behavioral Influences"
Industrial Marketing Management
Pekka Töytäri, R. Rajala, T. Brashear-Alejandro | (2015)
"Concave or S-Shaped Sales-Response to Advertising: Does it Matter?"
Journal of Advertising Research
Paul D. Berger, B. Weinberg | (2014)
"Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales"
Journal of Marketing
Ya Tang, E. Fang, F. Wang | (2014)
"Should B2B Tweets Differ from B2C Tweets? An Analysis of Fortune 500 Companies' Twitter Communications"
Industrial Marketing Management
Kunal Swani, B. Brown, G. Milne | (2014)
"The Direct and Indirect Effects of Advertising and Publicity on Marketing and Firm Performance"
forthcoming Journal of Advertising Research
Harlan Spotts, M. Weinberger | (2014)
"Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retail Price and Market Structure: Implications for Consumer Welfare"
Journal of Public Policy & Marketing
James Peltier, M. Skidmore, G. Milne | (2013)
"Destination Social Business: Exploring the Organizations' Journey with Social Media, Collaborative Community and Expressive Individuality"
Journal of Interactive Marketing
Bruce D. Weinberg, K. de Ruyter, C. Dellarocas, M. Buck, D. Keeling | (2013)

Pages

  • 1
  • 2
  • 3
  • next ›
  • last »
Isenberg School of Management
University of Massachusetts Amherst
121 Presidents Drive
Amherst, MA 01003
GiveApply NowVisiting Campus
AboutDeanFactsNews & EventsRankingsHistoryTimeline
ConnectContact UsFaculty DirectoryStaff Directory
CalendarsMBA Info SessionsEntrepreneurshipChase Career CenterAlumni
Sitemap
ProgramsBachelor of Business Administration (BBA)Bachelor of Science (BS)Online Bachelor of Business Administration (BBA)Online Bachelor of Science (BS)Accounting TransitionsOnline Master of Business Administration (MBA)On-Campus Master of Business Administration (MBA)Master of Finance in Alternative InvestmentsMaster of Science in AccountingMaster of Science in Business & AnalyticsMaster of Science in Sport ManagementMBA/MS Dual DegreesDoctoralCertificates
DepartmentsAccountingFinanceHospitality & Tourism ManagementManagementMark H. McCormack Dept of Sport ManagementMarketingOperations & Information Management
Prospective StudentsUndergraduate ProgramsMasters ProgramsOnline ProgramsDoctoral ProgramsCertification ProgramsStudent Life at UMass Amherst
CentersBerthiaume Center for EntrepreneurshipCenter for Business and Professional CommunicationCenter for International Securities and Derivatives MarketsChase Career CenterMassachusetts Small Business Development CenterMcCormack Center for Sport ResearchVirtual Center for Supernetworks
AlumniEventsNews & ProfilesGet InvolvedUpdate Profile
EngageGive NowEndowmentsScholarship FundParents Organization
CorporateEducational PartnersRecruiting
ServicesAdministrative ServicesHuman ResourcesRoom RequestTSSMarketing & Communications
University of Massachusetts Amherst
©2019 University of Massachusetts Amherst · Site Policies · Accessibility

You are now leaving the Isenberg School of Management web site. If you have any questions regarding the content or privacy of these sites, please contact the site administrator directly.

Continue
Close