A Bachelor of Business Administration (BBA) degree gives students the competitive business skills that are essential for success. We blend foundational business classes with coursework that simulates real-world business experiences. Our BBA program is AACSB-accredited and offers five majors: Accounting, Finance, Management, Marketing, and Operations & Information Management.
Our undergraduate curriculum instills core business knowledge, as well as perspectives that embrace the global economy, sustainability and socially responsible decision making. Students will gain a firm business foundation while also exploring topics related to their majors and taking electives that complement their academic pursuits.
General Education Courses: Approximately 10-12 courses. General Education courses provide you with a common, broad-based, well-rounded experience by exposing you to a variety of curriculum areas. These separate but complementary experiences will give you a quality education, putting you on a path for an exciting career and a productive life. A full list of specific GenEd requirements for the BBA is included in each of the major checklists below.
Isenberg Core Courses: Business courses designed to build competency in core skills such as microeconomics, macroeconomics, calculus, statistics, corporate finance, principles of management, fundamentals of marketing, and introduction to operations management. A full list of specific BBA core course requirements is included in each of the major checklists below.
Breadth Requirement Courses: 21 credits in non-business electives are necessary to complete the BBA degree. These elective courses can be focused on achieving a minor or certificate.
Major Required Courses: 6-10 courses for completion depending on your major, see major checklists below.