The George W. Spiro '71 Business Communication Program
Senior Lecturer II
No skill is more crucial to business success than the ability to communicate effectively. Today's dynamic workplace tests your ability to think critically, craft effective messages, and engage with a variety of audiences. In addition, reliance on technology has helped increase communication efficiency as well as present new challenges.
The George W. Spiro '71 Business Communication Program aims to prepare you for these challenges. Our courses offer you the opportunity to practice business writing and oral communication skills that will help you achieve success in your field.
Along with offering courses, the Business Communication Program houses the Channing L. Bete Communication Center, which serves Isenberg undergraduate, MBA, and PhD students by providing assistance with writing and speaking assignments for any class or with materials related to the job search, graduate school applications, scholarships, dissertation chapters, and case competitions. Combined, our courses and services assist you in your efforts to become an effective business communicator.
Junior Year Writing in the Isenberg School
Junior Year Writing (JYW) courses in the Isenberg School go beyond the basic University requirements to include:
Interactive approaches that focus on developing leadership and management communication ability, teamwork, and interpersonal skills
Exercises that promote practice in argument, persuasion, communication strategy, and page design
Engagement in key writing processes, including giving feedback, working with peers, revising, self-editing, and proofreading
Support to help you improve grammar and style: face-to-face conferences, Communication Center consulting, and other business communication resources
Reading, writing, and discussion on issues and trends in business
Professional and career writing assignments aimed at helping you develop the kinds of writing-thinking skills that are required in business disciplines and professional work environments
Research writing focusing on information analysis, citing and listing information sources, and documenting sources
Public speaking support and practice in the form of group or individual presentations