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On-Campus Bachelor of Business Administration

Our Bachelor in Business Administration degree is designed to ensure our students graduate with the competitive business skills essential for success – blending innovative technology with coursework that simulates real-world business experiences. Our BBA program is AACSB-accredited and offers five majors:

  • Accounting
  • Finance
  • Management
  • Marketing
  • Operations & Information Management

Curriculum

Our undergraduate curriculum instills core business knowledge, as well as perspectives that embrace the global economy, sustainable and socially responsible decision-making, and interdisciplinary perspectives in science, technology, mathematics, humanities and entrepreneurship. 

 

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#1
Public Undergraduate Business Program in the NortheastU.S. News & World Report, 2019
Isenberg School of Management
University of Massachusetts Amherst
121 Presidents Drive
Amherst, MA 01003
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