To earn a degree with a focus in Sport Management, students must complete 9 credits of elective courses.
Sport Analytics – Sport Mgt 697D
From ticket sales to player performance, an in-depth understanding of data analytics has become critical to successful decision making within all facets of the sport industry. This course first examines the range of cross-disciplinary concepts and techniques that form the foundation for the field of business analytics. These concepts, techniques and cutting-edge best practices are then applied to both the business and on-field performance aspects of sport organization. With the latter, topics include player performance measurement, in-game decision making, and player selection/team building. Recommended prerequisite: Introductory statistics
Consumer Sales Strategies - Sch Mmgt 697SP
An understanding of the “nuts and bolts” of sales promotion is essential for marketers in any industry whose ultimate goal is to sell products or services. Students will gain insights into the strategies, tactics and emerging best practices used by corporations to drive sales through B2C and B2B promotions, including price- and value-based promotions, cause-related marketing, loyalty programs, retail trade promotion, use of social and digital media, and use of athlete endorsers. While delivered in the context of corporations leveraging sport sponsorships, the theory and practical knowledge is applicable to all industries.
Applied Sport Market Research – Sport Mgt 693A
This course presents a technical as well as managerial perspective on the sport industry’s growing emphasis and reliance on market research. Quantitative and qualitative tools, as well as techniques and methods of applied research, are explored in the framework of general guidelines for empirical work. Topics include sampling techniques, research design, data collection, and issues in measurement. Statistical methods such as frequency, variability, sampling, and observation form the basis for performing applied industry research. This course is anchored by an emphasis on industry trends, best practices and the growing role of social and digital media in the market research process.
Data Management for Business Leaders (old title: Excel for Business Leaders) - SCH-MGMT 710
This course teaches students how to maximize Excel as a data management tool using advanced functions and formulas. Learn how to efficiently manipulate, format, and automate data. Use Excel as a database, build customized reports and dashboards, create amazing charts, pivot tables and macros. Course is applicable to all disciplines and will have sections uniquely tailored to the specific needs of students. Prerequisites: basic Excel knowledge.
Negotiations Theory & Practice
The course Negotiation Theory and Practice examines negotiation fundamentals, including the two core strategies of competitive (win-lose) negotiation and integrative (win-win) negotiation. Course content focuses on negotiation preparation, strategy formulation, determination of goals and objectives, and processes for bringing about a successful settlement. The course will also explore psychological processes, power dynamics, communications at all stages of negotiation, ethical issues and the challenges of cross-cultural negotiations. The format of the course will be organized around a series of bargaining simulations and cases that are supported by readings, videos, and cases.
Project Management - 797Q
This course satisfies the educational contact hours requirement for the PMP certification. As a result of completing this course, students will be able to: - Understand and execute project management design and deployment. - Define project success. - Understand the basics of project scheduling. - Explain the links between leadership and project management. - Use Microsoft Project 2013 to plan and manage projects. - Use the SAP PS module to plan and manage projects. - Identify the risks to a project's success.
Advanced Negotations for Managers
Negotiation skills are needed any time you cannot achieve your objectives without the cooperation of someone else. In current business environments more of the work is now carried out across both internal and external boundaries. There are more teams and projects where conflict is a normal part of problem solving. Personal expertise and information systems have distributed power horizontally. New technologies and markets have created multiple objectives that compete for organizational resources. Managers in these environments face more complexity with less control. To perform effectively under these conditions they must be able to influence without authority. Negotiation skills provide critical tools for that process.
In this course MBA students will develop: 1.) diagnostic abilities for understanding key factors that shape and characterize different negotiation situations, 2.) planning skills for identifying best approaches to particular negotiations, 3.) interpersonal skills for managing the specific communication and decision-making behaviors used during bargaining, and 4.) self awareness for recognizing how their own personality, values, perception and style affect the selection and usefulness of various negotiation strategies and tactics.