The UMass Amherst Student Chapter of CMAA, of the hospitality and tourism management department in the Isenberg School of Management, was named this year’s winner in the middle-sized chapter category. The chapter excelled in goal attainment, membership recruitment and retention, external and extracurricular programming, club and member communications, special educational programming/tours, senior or regional chapter collaboration and extended student chapter operations and COVID19 adaptation during an unprecedented and challenging year.
HTM’s Laurie Salame is part of a multi-year, multi-disciplinary research project investigating the Social and Economic Impacts of Gambling in Massachusetts (SEIGMA), under a grant from the Massachusetts Gaming Commission. As part of the larger research project, Salame is the lead for patron surveys conducted at MA casinos, used to understand who frequents the casinos and their spending patterns.
Prof. Muzzo Uysal has been working in the area of quality of life and its connection to tourism and hospitality settings for a long time. One of his recent research articles with Prof. J. Sirgy makes an argument that quality of life (QoL) indicators can also be treated as performance indicators, independently or nested forms with conventional indicators in tourism.
The HTM 387 Information Technology and Social Media for Hospitality Industry class worked with local Bed and Breakfast (B&B) to promote the accommodations on social media. The local B &B’s are Amherst Inn and Allen House, both owned by Alan and Ann King of Amherst. Students were responsible for one social media platform such as Twitter, Instagram, Facebook, LinkedIn, and TikTok. Each account was created and managed by the students with relevant information regarding the accommodations. The posts included information about COVID-19 regulations and how the B&Bs are handling the safety and hygiene concerns of the guests as well as information and events about Amherst. Students had the chance to have first-hand experience at a real-world social media marketing management and learn social media metrics to measure their success. The hospitality and tourism management department’s collaboration with local businesses also strengthens the community bond in Amherst.
Dr. Emily Ma from HTM department and her colleagues conducted a study on the impacts of Covid-19 on the industry. Their study examined how two hotels in Oklahoma City had coped with challenges presented by the COVID-19 pandemic, from day-to-day operations, health and safety measures to marketing, human resources and cost-saving strategies.