Tanya Tang
Assistant Professor Marketing
Office: Isenberg 343
Tel: 413.545.7603
Academic Background
Education
PhD in Marketing, University of Illinois at Urbana-Champaign
MPhil in Information Systems, Hong Kong University of Science and Technology
BS in Management Information Systems, Central South University, China
Academic Appointments
Assistant Professor in Marketing, 2012-Present
Research Interests
- Social Media Marketing
- Open Innovation
- Marketing and Service Innovation
- New Product Development
- Marketing Relationships
Teaching Interests
- Product Strategy
- Retailing Management
- Marketing Strategy
- Marketing Analytics
Recent Honors & Awards
Healey Endowment Grant, 2013
Sheth Dissertation Award, 2011
AMA/Sheth Doctoral Consortium Fellow, 2011
PDMA/UIC Doctoral Consortium Doctoral Fellow, 2011
ISBM Doctoral Consortium Doctoral Fellow, 2010
Doctoral Fellowship from University of Illinois at Urbana-Champaign, 2006-2010
Graduate Scholarship from Hong Kong University of Science and Technology, 2003-2006
Selected Publications
Tang, Tanya (Ya), E. Fang, and F. Wang (2014), "Is Neutral Really Neutral? The Effects of Neutral User-Generated Content (UGC) on Product Sales," Journal of Marketing, Forthcoming.