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peopletanya tang

Tanya Tang

Assistant Professor Marketing
Office: Isenberg N323
Tel: 413.545.7603
[javascript protected email address] Add to Address Book Download CV View others in Marketing

Academic Background

Education
PhD in Marketing, University of Illinois at Urbana-Champaign
MPhil in Information Systems, Hong Kong University of Science and Technology
BS in Management Information Systems, Central South University, China
Academic Appointments
Assistant Professor in Marketing, 2012-Present

Research Interests

  • Social Media Marketing
  • Use-Generated Content
  • Social Network theory and analysis
  • New product development
  • Innovations

Teaching Interests

  • Product Strategy
  • Brand Management
  • Retailing Management
  • Marketing Strategy
  • Marketing Analytics
  • Social Media/Digital Marketing

Recent Honors & Awards

Outstanding Contributions in Reviewing by Journal of Business Research, 2018
MSP Research Support Fund, 2015-2018
Flex Teaching Grant, 2015-2018
Healey Endowment Grant, 2013
Sheth Dissertation Award, 2011
AMA/Sheth Doctoral Consortium Fellow, 2011
PDMA/UIC Doctoral Consortium Doctoral Fellow, 2011
ISBM Doctoral Consortium Doctoral Fellow, 2010
Doctoral Fellowship from University of Illinois at Urbana-Champaign, 2006-2010
Graduate Scholarship from Hong Kong University of Science and Technology, 2003-2006

Selected Publications

Tang, Tanya (Ya), Gregory J. Fisher, and William Qualls (2016), “Interfirm alliance configuration as a strategy to reduce shareholder risks”, Journal of Business Research, 69(3), 1199–1207.
Tang. Tanya (Ya), Eric (Er) Fang, and Feng Wang (2014), “Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales”, Journal of Marketing, 78(4), 41-58.
Gebauer, Judith, and Tanya (Ya) Tang (2008), “Applying the Theory of Task-Technology Fit to Mobile Technology: The Role of User Mobility”, International Journal of Mobile Communications, 6(3), 321-344.
Gebauer, Judith, Tanya (Ya) Tang, and Chaiwat Baimai (2008), “User Requirements of Mobile Technology: Results from a Content Analysis of User Reviews”, Information Systems and e-Business Management, 6(4), 361-384.
Peffers, Ken and Tanya (Ya) Tang (2003), "Identifying and Evaluating the Universe of Outlets for Information Systems Research: Ranking The Journals." Journal of Information Technology Theory and Application, 5(1), 63-84.
 

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