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peopletanya tang

Tanya Tang

Assistant Professor Marketing
Office: Isenberg 343
Tel: 413.545.7603
[javascript protected email address] Add to Address Book Download CV View others in Marketing

Academic Background

Education
PhD in Marketing, University of Illinois at Urbana-Champaign
MPhil in Information Systems, Hong Kong University of Science and Technology
BS in Management Information Systems, Central South University, China
Academic Appointments
Assistant Professor in Marketing, 2012-Present

Research Interests

  • Social Media Marketing
  • Open Innovation
  • Marketing and Service Innovation
  • New Product Development
  • Marketing Relationships

Teaching Interests

  • Product Strategy
  • Retailing Management
  • Marketing Strategy
  • Marketing Analytics

Recent Honors & Awards

Healey Endowment Grant, 2013
Sheth Dissertation Award, 2011
AMA/Sheth Doctoral Consortium Fellow, 2011
PDMA/UIC Doctoral Consortium Doctoral Fellow, 2011
ISBM Doctoral Consortium Doctoral Fellow, 2010
Doctoral Fellowship from University of Illinois at Urbana-Champaign, 2006-2010
Graduate Scholarship from Hong Kong University of Science and Technology, 2003-2006

Selected Publications

Tang, Tanya (Ya), E. Fang, and F. Wang (2014), "Is Neutral Really Neutral? The Effects of Neutral User-Generated Content (UGC) on Product Sales," Journal of Marketing, Forthcoming.

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University of Massachusetts Amherst
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