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peoplesmriti kumar

Smriti Kumar

Marketing
Office: Isenberg G-24
[javascript protected email address] Add to Address Book Download CV View other Doctoral

Academic Background

Education
Ph.D. in Marketing (major) and psychology and research methods (minor), University of Massachusetts Amherst, 2021 Expected
M.B.A. in Marketing and Business Analytics, Great Lakes Institute of Management, India, 2014
B.E. in Information Technology, Maharishi Dayanand University, India, 2009

Research Interests

  • Digital Marketing particularly interested in disclosure types, framing and language use
  • Service Robots and Artificial Intelligence (AI)
  • Privacy
  • Consumer well-being
  • Curiosity
  • Aging

Teaching Interests

  • Principles of Marketing
  • Consumer Behavior
  • Marketing Research

Professional Background

Professional Experience
Marketing Analyst, 2014-2015, Tata Consultancy Services, India
Senior Systems Engineer, 2010-2013, Tata Consultancy Services, India

Recent Honors & Awards

Fellow at AMA Sheth, New York, 2019
Moonshot Idea Award, Marketing and Public Policy Doctoral Student Consortium, 2018
Harold Hardy Award, University of Massachusetts Amherst, 2018
Fellowship Award, Isenberg School of Management, University of Massachusetts Amherst, 2016
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