Shalini Bahl
Academic Background
Teaching Interests
- Mindfulness in Business
- Mindfulness in Education
- Ethics in Business
- Marketing Principles
- Consumer Behavior
- Retailing
- Social Media Strategy
- Mindulness-Based Personal Branding
- Qualitative Research Methods
Selected Publications
“Transforming Consumer Health,” Journal of Public Policy & Marketing, Vol. 30:1, 2011, 14-22 (with Debra Scammon, Punam A. Keller, et al)
“Talking to Ourselves: A Dialogical Exploration of Consumption,” Journal of Consumer Research, Vol. 37:1, 2010, 176-95 (with G.R. Milne)
“The Use of Social Media for Mindful Healthy Eating Over the Holidays: Theory and Empirical Results, 2014, pp. 38-46, Association of Marketing and Healthcare Research, (with George R. Milne and Spencer Ross)
“Mindfulness: A Long-term Solution for Mindless Eating by College Students,” Journal of Public Policy & Marketing, 2013, Vol. 32, No. 2, 173-184 (with George R. Milne and Spencer Ross)
“The Multiphrenic Consumer Self,” Identity and Consumption, eds. Russ Belk and Ayalla Ruvio, Routlegde, 2012