Associate Professor of Marketing (University of Massachusetts-Amherst), 1988-Present
Marketing Department Head (University of Massachusetts-Amherst, 1996-2000
Assistant Professor of Marketing (University of Massachusetts-Amherst, 1982-1988
Impact of Personal Motivations and Nutritional Package Information on Recall of Nutritional Information and Attitudes
Communication Strategies for Deterring Social Smoking
Values of Millennials in the US and abroad
Self-Referencing Strategies in Persuasive Communications
Promotional Strategy and Consumer Behavior
Management of Marketing Communications
Associate Professor of Marketing, 1988-Present, Isenberg School of Management, University of Massachusetts
Marketing Department Head, 1996-2000, Isenberg School of Management, University of Massachusetts
Assistant Professor of Marketing, 1982-1988, Isenberg School of Management, University of Massachusetts
Instructor, 1981-1982, University of Cincinnati
Recent Honors & Awards
Cadillac Marketing Case Competition - Semifinalist Team, 2007
Ford Fusion Collegiate Marketing Competition - Class 1st place award, 2006
TEACHnology Fellow - Center for teaching, 2001-2002
TIME Magazine Collegiate Marketing Competition - Class 1st Place, 1999-2000
Schewe, Charles, Kathleen Debevec, Thomas Madden, William Diamond, Anders Parment, and Andrew Murphy, "If You've Seen One, You've Seen Them All! Are Young Millennials the Same Worldwide?" Journal of International Consumer Marketing, Vol. 25, Issue 1, 2013, pp. 3-15, DOI: 10.1080/08961530.2013.751791.
Debevec, Kathleen, Charles D. Schewe, Thomas Madden, and William Diamond, "Are Today's Millennials Splintering into a New Generational Cohort? Maybe," Journal of Consumer Behaviour, Vol. 12, Issue, 1, January/February, 2013, pp. 20-31, DOI: 10.1002/cb.1400.
Debevec, Kathleen and William Diamond, "Social Smokers: Smoking Motivations, Behavior, Vulnerability, and Responses to Antismoking Advertising," Journal of Consumer Behaviour, May/June, 2012, Vol. 11, Issue 3, pp. 207-216, DOI: 10.1002/cb.1373.
Debevec, Kathleen, Yana Andonova, and Elizabeth Miller, "Is That Healthy? The Influence of Information Type and Location," Abstract, Association for Consumer Research, Appreciating Diversity, ACR Annual Conference, Vancouver, BC, 2012, p. 200.