George Milne
Edward D. Shirley ‘78 Endowed Professor
Education
Academic Appointments
Recent Honors / Awards
Research Interests
Teaching Interests
- Marketing Management
- Teaching for Doctoral Students
- Professional Development in Marketing
- Marketing Research
- Marketing Management
- Marketing Research
- Marketing Management
- Consumer privacy protection and management
- Mindful marketing and consumption
Selected Publications
Weinberg, Bruce D., George R. Mine, and Kyungin Ryu, “Four Pillars of Academic Thought Leadership in Marketing.
Bahl, Shalini, George R. Milne, Andrew Rohm, “Stress Free Ph.D. : A Mindfulness Guide to Survive and Thrive in Academia.
Kumar, Smriti, Elizabeth G. Miller, George R. Milne (2026), “Navigating a Changing Privacy Landscape: The Effect of Data Requests on the Acquisition, Retention, and and Deletion of Consumers’ Information,” Journal of Interactive Marketing https://doi.org/10.1177/10949968261417676
Chan Steven, Michelle Van Solt, George R. Milne, Shalini Bahl (2025), Here and Now: The Effects of Mindfulness on Habitual Social Media Usage, Journal of Loss and Trauma. https://doi.org/10.1080/15325024.2025.2560467
Walker, Kristen and George R. Milne (2024), “AI-Driven Technology and Privacy: The Value of Social Media Responsibility” Journal of Research in Interactive Marketing https://doi.org/10.1108/JRIM-02-2024-0072
Bahl, Shalini, George R. Milne, Elizabeth G. Miller (2023), “Expanding consumer mindfulness for collective sustainable well-being: Overview of the special issue and future research directions,” Journal of Consumer Affairs 57 (2) DOI: 10.1111/joca.12509
Bahl, Shalini, George R. Milne, Kunal Swani (2023), “An Expanded Mindful Mindset: The Role of Different Skills in Stress Reduction and Life Satisfaction,” Journal of Consumer Affairs 57 (2), 821-847. https://doi.org/10.1111/joca.12509Digital Object Identifier (DOI)
Swani, Kunal and George R. Milne (2022), “Impact of Unmet Privacy Expectations across Information, Time and Space: Evidence from Four Countries, Journal of Interactive Marketing 57 (2), 278-295. 10.1177/10949968221087265
Swani, Kunal, George R. Milne, Alec Slepchuk (2021), “Revisiting Trust and Privacy Concern in Consumers’ Perceptions of Marketing Information Management Practices: Replication and Extension”, Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2021.03.001]