Finalist for the best paper award, Journal of Service Research, 2014
Finalist for the Best Service Article Award, SERVSIG, 2014
Scholarship Award, Arizona State University Center for Services Leadership Liam Glynn, 2015
Villarroel Ordenes Francisco, Dhruv Grewal, Stephan Ludwig, Ko De Ruyter, Dominik Mahr, Martin Wetzels (2018), "Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages," Journal of Consumer Research, Forthcoming
Aksoy, L., Kunz, W., Bart, Y., Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B. (2016), Diaz, D., “Customer Engagement in a Big Data World,” Journal of Services Marketing, Forthcoming.
Villarroel Ordenes, Francisco, Stephan Ludwig, Ko De Ruyter, Dhruv Grewal, and Martin Wetzels (2017), "Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media." Journal of Consumer Research, 43(6), 875-94.
Villarroel Ordenes, Francisco, Theodoulidis, B., Burton, J., Gruber, T. and Zaki, M., (2014), Analyzing Customer Experience Feedback Using Text Mining: A Linguistics-Based Approach, Journal of Service Research, 17(3), 278-295.