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The University of Massachusetts Amherst

Emily (Jintao) Ma

Associate Professor

Hospitality & Tourism Management


Graduate Certificate in Higher Education, Griffith University, 2013
PhD in Hospitality Management, Oklahoma State University, 2010
MSc in Hotel and Tourism Management, HK Polytechnic University, 2006
BA in Tourism Management, Zhejiang University, 2005

Academic Appointments

Associate Professor, Department of Hospitality and Tourism Management Isenberg School of Management, University of Massachusetts, 2017-Present
Senior Lecturer, Griffith University, 2014-2016
Lecturer, Griffith University, 2010-2014

Recent Honors / Awards

Griffith Teaching for Excellence Award, Griffith University, 2015
Pro Vice Chancellor Research Excellence Awards, Griffith University, 2014
Students Centered Teaching & Learning Fellowship, UMASS, 2018-19
Teaching Excellence Award Nomination, UMASS, 2018
Flex Grant, UMASS, 2017-18
Australia Office for Learning and Teaching Grant (273,000 Australian Dollars), 2015-17

Research Interests

Organizational Behavior in Hospitality and Tourism
Customer Experiences in Hospitality and Tourism
Cross-cultural Studies in Hospitality and Tourism

Teaching Interests

  • Lodging Operations Management
  • Organizational Behavior
  • Human Resource Management
  • Marketing in Hospitality and Tourism

Selected Publications

Hsiao, A., Ma, E., Reid, S., & Lloyd, K. (2020). Organizational Ethnic Diversity’s Influence on Hotel Employees’ Satisfaction, Commitment, and Turnover Intention: Gender’s Moderating. Journal of Hospitality and Tourism Research, 44 (1), 76-108.(Isenberg A; SSCI; ABDC: A).

Hsiao, A., Ma, E., Reid, S., & Iloyd, K. (Accept Summer 2019). Getting them to ‘stay’; Gendered influences on organisational diversity, on job satisfaction, commitment and turnover intention. Journal of Hospitality and Tourism Research. (Isenberg A; SSCI). 

Ma, E., Qu, H., Wei, X, & Hsiao, A. (2018). Conceptualization and Operationalization of an Altruistic and Egoistic Continuum of OCB Motivations. Journal of Hospitality and Tourism Research, 42 (5), 740-771. (Isenberg A & SSCI)

Ma, E., Qu, H., & Wilson, M. (2016). The Affective and Dispositional Consequences of Organizational behavior: A Cross-cultural Study. Journal of Hospitality and Tourism Research. 40 (4), 399-431. (Isenberg A; SSCI).

Ma, E., Qu, H., Wilson, M. & Eastman, K. (2013). Modeling OCB for Hotels: Don’t Forget the Customer! Cornell Hospitality Quarterly, 54 (3), 308-317.(Isenberg A; SSCI).

Ma, E., & Qu, H. (2011). Social Exchanges as Motivators of Hotel Employees' Organizational Citizenship Behavior: The Proposition and Application of a New Three-Dimensional Framework. International Journal of Hospitality Management, 30 (3), 680-688. (Isenberg A; SSCI).