
Damon E. Campbell
Academic Background
Teaching Interests
- IS Strategy
- Business Analytics
- Systems Analysis & Design
- Database
- eCommerce
- Information Systems
- Introduction to MIS
- Project Management
- Survey of Management
- Foundations of Statistics & Decision Making
Professional Background
Recent Honors & Awards
Selected Publications
Campbell, D.E. and Parboteeah, V. (forthcoming) "The Long And The Short Of E - Commerce Intentions: Examining The Distinguishing Effect Of Time Orientation Between Behavioral Intentions And Behavioral Goals" Review of Business Information Systems Journal.
Campbell, D.E., Wells, J.D., and Valacich, J.S. (2013) "Breaking the Ice in B2C Relationships: Understanding Initial Perceptions of Websites with the eCommerce Attraction Model" Information Systems Research, (24) 2, pp. 219-238
Wright, R.T., Campbell, D.E., Thatcher, J. B., and Roberts, N. (2012) "Operationalizing Multidimensional Constructs in Structural Equation Modeling: Recommendations for IS Research," Communications of the Association for Information Systems: Vol. 30, Article 23. Available at: http://aisel.aisnet.org/cais/vol30/iss1/23
Campbell, D.E., Wright, R.T., and Clay, P. (2010) "Deconstructing and Operationalizing Interactivity: An Online Advertising Perspective," Journal of Information Technology Theory and Application, (11), 4, Article 3. Available at: http://aisel.aisnet.org/jitta/vol11/iss4/3