Skip to main content
The University of Massachusetts Amherst

Carol Barr

Senior Vice Provost and Dean of Undergraduate Education; Associate Professor

Sport Management


PhD Sport Management, University of Massachusetts Amherst, 1994
MS Sport Management, University of Massachusetts Amherst, 1991
BS Athletic Administration, University of Iowa, 1983

Professional Experience

Assistant Athletic Director, University of Massachusetts Amherst, 1992-1993
Director of National Teams/Program Director, United States Field Hockey Association, 1983-1989

Academic Appointments

Senior Vice Provost and Dean of Undergraduate Education, 2017-Present
Vice Provost for Undergraduate and Continuing Education, 2011-2017
Associate Dean for Undergraduate Programs, Isenberg School of Management, 2006-2011
Associate Department Head, Sport Management, 2003-2006
Acting Department Head, Sport Management, 2002-2003
Associate Professor, Sport Management, 2000-Present
Assistant Professor, Sport Management, 1994-2000

Recent Honors / Awards

Garth Paton Distinguished Service Award, North American Society for Sport Management, 2011
Maine-Endwell High School Sports Hall of Fame, 1999

Research Interests

Title IX and Gender Equity
Management issues within collegiate athletics

Teaching Interests

  • Sport Organizational Behavior and Development
  • College Athletic Administration

Selected Publications

Masteralexis, L.P., Barr, C.A., & Hums, M.A. (Eds) (2018). Principles and Practice of Sport Management (6th ed.). Burlington, MA: Jones and Bartlett Publishers.

Covell, D. and Barr, C.A. (2010). Managing Intercollegiate Athletics. Scottsdale, AZ: Holcomb Hathaway Publishers.