BS in Computer Science and Mathematical Sciences, Johns Hopkins University, 1998
MS in Sport and Recreation Management, Temple University, 2012
PhD in Business Administration, Temple University, 2017
Assistant Professor, UMass Amherst, 2019-present
Brand Building via Social Media
Sport Consumer Behavior and Loyalty
Machine Learning and Artificial Intelligence
Recent Honors & Awards
Ignite Presentation Competition Winner, Sport Marketing Association, 2017
Student Research Competition Winner, North American Society for Sport Management, 2016
Presidential Fellow, Temple University, 2012-2017
Baker, B., Du, J., Sato, M., & Funk, D. (In press). Rethinking segmentation within the Psychological Continuum Model using Bayesian analysis. Sport Management Review.
Su, Y., Baker, B., Doyle, J., & Kunkel, T. (In press). Rise of an athlete brand: Factors influencing the social media following of athletes. Sport Marketing Quarterly.
Baker, B., Jordan, J., & Funk, D. (2018). Run again another day: The role of consumer characteristics and satisfaction in repeat consumption of a sport-related experience product. Journal of Sport Management, 32(1), 38-52.
Funk, D., Pizzo, A., & Baker, B. (2018). eSport management: Embracing education and research opportunities. Sport Management Review, 21(1), 7-13.
Baker, B., McDonald, H., & Funk, D. (2016). The uniqueness of sport: Testing against marketing's empirical laws. Sport Management Review, 19(4), 378-390.