PhD in Business Administration, Temple University, 2017
MS in Sport and Recreation Management, Temple University, 2012
BS in Computer Science and Mathematical Sciences, Johns Hopkins University, 1998
Assistant Professor, UMass Amherst, 2019-present
Brand Building via Social Media
Sport Consumer Behavior and Loyalty
Machine Learning and Artificial Intelligence
Recent Honors & Awards
Ignite Presentation Competition Winner, Sport Marketing Association, 2017
Student Research Competition Winner, North American Society for Sport Management, 2016
Presidential Fellow, Temple University, 2012-2017
Baker, B., Du, J., Sato, M., & Funk, D. (In press). Rethinking segmentation within the Psychological Continuum Model using Bayesian analysis. Sport Management Review.
Su, Y., Baker, B., Doyle, J., & Kunkel, T. (In press). Rise of an athlete brand: Factors influencing the social media following of athletes. Sport Marketing Quarterly.
Baker, B., Jordan, J., & Funk, D. (2018). Run again another day: The role of consumer characteristics and satisfaction in repeat consumption of a sport-related experience product. Journal of Sport Management, 32(1), 38-52.
Funk, D., Pizzo, A., & Baker, B. (2018). eSport management: Embracing education and research opportunities. Sport Management Review, 21(1), 7-13.
Baker, B., McDonald, H., & Funk, D. (2016). The uniqueness of sport: Testing against marketing's empirical laws. Sport Management Review, 19(4), 378-390.