McCormack Department of Sport Management
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Driven Alumni: Li Li Leung, MBA/MS '03
December 05, 2018
A former gymnast may seem an unlikely star player for the NBA. But at the league headquarters in NYC, Li Li Leung, alum of Isenberg’s Mark H. McCormack Department of Sport Management, is just that, deftly leading her team of offices and partners from all around the world. As the VP of Global Partnerships, she oversees cohesion and integration to maximize investments, meet business objectives and “help make their partnerships come to life.” Watch her video profile to learn more.
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Building a Younger Fan Base: Sport Management Executive in Residence Offers Marketing Advice
November 02, 2018
“Sports fans are getting older,” observed 2018 Mark H. McCormack Executive in Residence Bernie Mullin in a campus-wide lecture in October. “In that trend, baseball does worst, with fan age growing by half a year each year,” Mullin remarked. Last year’s NCAA football attendance, he added, was the lowest in 30 years. And three years ago, season ticket sales to collegiate football continued their decline, dropping by 10%.
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Alumnus William Hubbard, Tokio-Marine HCC Endow Sport Management Internship Awards Fund
July 31, 2018
Sport management Alumnus Bill Hubbard, in conjunction with Tokio-Marine HCC, has established an endowed fund with a $1 million gift that will provide financial support to McCormack Department of Sport Management students who participate in internships within the sport and entertainment industry.
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Using Data to Win: Sport Analytics Panel Explores a Changing Industry Landscape
May 04, 2018
The McCormack Department of Sport Management’ hosted a three-member panel discussion called "Every Yard Counts; A Conversation on Football Analytics" The panel, organized by the student group, the Association of Diversity in Sport, and moderated by Sydney Robinson '19, featured Dean Oliver, Diane Bloodworth, and McCormack alumnus Dan Hatman ’11 who discussed the transformative power of data analytics in sports.
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Sport Management Graduate Drives Minority Mentorship Program at Isenberg
April 24, 2018
McCormack Sport Management has launched the Initiative for Underrepresented Students which pairs Sport Management graduates mentors with the department’s current McCormack students—all from minority backgrounds. Melcolm Ruffin '13 partnered with Nefertiti Walker, Sport Management Professor/ Director of Diversity & Inclusion; Nicole Melton, Sport Management professor; and Molly McGuigan, Communications, Events/Alumni Relations Coordinator in this first-step toward a longer-term initiative, which will take on recruitment, scholarships, and career development dimensions.
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McCormack Annual Awards Banquet
April 19, 2018
Eight alumni and 26 students received honors and scholarships at the Mark H. McCormack Department of Sport Management’s Annual Awards Banquet in the Campus Center on April 10th, 2018. Award recipients were able to share their experiences, wisdom, and advice with current students during small breakout sessions and when addressing the banquet attendees. Despite their varied career paths they all shared one common piece of advice – build strong relationships.
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2018 Harold VanderZwaag Distinguished Alumni Award
March 22, 2018
The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst is proud to announce the winners of the Harold VanderZwaag Distinguished Alumni Award as Colleen Duffy Brace (BS ‘95), Jeff Goering (MS ‘97), David Hixon (MS ‘79), and Bob Schwartz (BS ‘84).
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McCormack Announces 2018 Alumni on the Rise Winners
March 22, 2018
The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst is proud to name Elissa Hollander (Dolacky) (BS ’11), Melissa Marchionna (MS ’09), Preetam Sen (BS ’10), and Kairon Serrette (MS ‘08), as recipients of its 2018 Alumni on the Rise Award.
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MBA/MS Sport Students Tackle Exciting “Real World” Consulting Projects
January 26, 2018
The Mark H. McCormack Department of Sport Management has secured two high profile sport industry clients to participate in our 2018 MBA Practicum consulting projects, the capstone experience to our dual-degree (MBA/MS) curriculum. Strategic management briefs have been crafted with Major League Soccer’s New York Red Bulls, and The Madison Square Garden Company.
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McCormack Department Renews with J. League
January 26, 2018
The Mark H. McCormack Department of Sport Management and the J. League, Asia’s premier professional soccer league, have renewed their agreement to offer an innovative on-line sport management program with Sports Human Capital.
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A Decade with Octagon
January 26, 2018
For the 10th year in a row, students in the Sport Marketing Class competed against each other in presenting marketing recommendations to a team of Octagon executives. The Octagon Bowl, is a semester long project in which teams of students are given a real-life brief and are tasked with providing in-depth and strategic marketing solutions for a different company each year. This year’s client, DOOSAN, challenged students to help increase brand awareness and sales by partnering with Major League Baseball. This photo shows the winning team with Octagon executives.
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McCormack Student Leaders co-host Annual Basketball Showcase
December 05, 2017
The Pioneer Valley Tip-Off is an annual High-School Basketball Showcase that takes place here at UMass in the historic Curry Hicks Cage. Started back in 2011, the PVTO aims to bring in the best high school basketball teams in and around Western MA. The event strives to bring together the Western MA community for a fun and exciting weekend at the Commonwealth's Flagship Campus. The event is run by the McCormack Student Leaders Club, with the help of Amherst-Pelham Regional High School.
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McCormack Student Wins State Essay Contest
November 13, 2017
On October 22nd, 2017 the Amherst Irish Association presented Senior Monica Caggiano of Peabody, MA with the Inaugural Margaret Maher Award. The essay contest honors the memory of Margaret Maher, an Irish maid who worked in the Emily Dickinson household. The subject for this year’s competition, which was open to all undergraduate students in Western MA, was Considering Ireland: What Interests Me and Why?
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McCormack Executive in Residence Shares Insights on Marketing and Innovation
November 02, 2017
Can this marketing miracle worker really get Inuits (a.k.a. Eskimo) to swap their hard-earned pelts for ice? You be the judge. For sports marketing legend Jon Spoelstra, “borderline outrageous” and nonstop innovation are road-tested enablers of business success. On October 23 and 24, Spoelstra, this fall’s Mark H. McCormack Executive in Residence, shared insights in classes, met one-on-one with students and faculty, and lectured to a packed auditorium of mostly sport management faculty and students.
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Former NBA Marketer and Best-selling Author Jon Spoelstra Named Mark H. McCormack Department of Sport Management Executive-In-Residence for Fall 2017
October 06, 2017
“We’re thrilled to be able to give our students, faculty, and alumni the opportunity to learn from and engage with one of the most innovative and influential sport marketers of our time,” stated Dr. Janet Fink, Chair of the McCormack Department of Sport Management. “Jon Spoelstra’s literature and experience has had an undeniable impact on our curriculum, and it will be especially meaningful for our students to hear and learn from him.”
Jon Spoelstra will be on campus Oct. 23rd-25th for a host of classroom presentations and roundtable meetings with McCormack students and faculty. In addition, Spoelstra, as part of the McCormack Innovators Lecture Series, will deliver a lecture titled Marketing Outrageously in Sports and Having Fun Every Step of the Way on Oct. 23rd at 6:30p.m. in Mahar Auditorium. This lecture is open to the public.
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Alumni Night at the Mets Game
August 28, 2017
The Mark H. McCormack Department of Sport Management hosted an alumni night at the New York Mets vs. LA Dodgers game at Citi Field on August 4th, 2017. Over 40 alumni, students, faculty and staff joined us in a private suite to network, catch up, and enjoy a great afternoon of baseball!
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Sport Management Graduate is New Cleveland Cavaliers GM
August 07, 2017
McCormack graduate Koby Altman ’09 MS recently took the reins as General Manager of NBA team the Cleveland Cavaliers - a first for a graduate of Isenberg's MS in Sport program.
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Summer Sport Management & Leadership Academy
August 02, 2017
The McCormack Center recently completed another successful Summer Sport Leadership academy, a two-week Pre-College program in its fifth year featuring educational workshops, site visits, and leadership training for dozens of driven high school students.
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McCormack Alumni Gather at NACDA
June 19, 2017
The Mark H. McCormack Department of Sport Management hosted alumni for a networking breakfast event at the National Association of Collegiate Directors of Athletics Conference (NACDA) in Orlando, Florida. Joining Associate Department Chair, Steve McKelvey (far right) are Jonathan DeAndrade, Ben Rosenfeld, Gloria Nevarez, Ryan Pierce, Leigh Torbin, Jack Woodbury, Thorr Bjorn, Noreen Morris, Mark Wilson, James Paquette, Leslie Wurzberger, Casey Stark, Craig Fink, Todd Nebeker, Amy Coleman and Jamie DiLoreto.
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McCormack Rises in the Rankings
June 01, 2017
The Mark H. McCormack Department of Sport Management has moved up two spots to be ranked as the #2 graduate-level sport management program in the world based on the results of SportBusiness International’s recently-released 2016-2017 annual survey.
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