Thom Lytle ’07 MBA, Senior Director of Social Business and Digital Marketing with Dell, spoke to Isenberg’s full-time MBA students to share his insights on the importance of aligning social media practices with a company's marketing strategy.
The McCormack Department of Sport Management’ hosted a three-member panel discussion called "Every Yard Counts; A Conversation on Football Analytics" The panel, organized by the student group, the Association of Diversity in Sport, and moderated by Sydney Robinson '19, featured Dean Oliver, Diane Bloodworth, and McCormack alumnus Dan Hatman ’11 who discussed the transformative power of data analytics in sports.
Department News, Students, Speakers, Sport Management, Student Organizations (+)
Department News, Students, Speakers, Sport Management, Student Organizations, Alumni
“It isn’t working hard that gets you recognized. It’s working smart,” emphasized Victoria Vega ’88, keynote speaker at the 5th annual Women of Isenberg Annual Conference. Vega’s remarks formed the basis of a prevailing theme throughout the day-long conference, which stressed a changing landscape for women in the workplace and the importance of finding one’s own way even in challenging circumstances.
Isenberg News, Students, Speakers, Student Organizations, MBA (+)
Road-tested advice for women contemplating financial careers and networking opportunities with their peers and Boston area employers were highlights at Isenberg’s first Women in Finance Luncheon. Presented by State Street and coordinated by Isenberg’s MBA program and the school’s (undergraduate) Women in Business student group, the event at the UMass Club in downtown Boston attracted 51 students from Isenberg and five other area universities: Boston College, Brandeis, Northeastern, Suffolk, and Worcester Polytech.
“My brother excelled in operations; marketing always came easily for me,” remarked Marty Jacobson ’68 in Matthew Glennon’s course, Fundamentals of Marketing. The Isenberg marketing grad’s prowess was a critical ingredient in the innovation and success of Nutmeg Industries, the brothers’ upscale sportswear company. The Tampa-based company succeeded spectacularly throughout the 1980s and into the early 1990s, when Vanity Fair Corporation bought it for $325.5M in cash.
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“In loaning money to a prospective buyer of property, I’m not giving advice; I’m negotiating,” emphasized PeoplesBank CEO Tom Senecal ’88 in a visit to HTM professor Bob Wilson’s course, Real Estate Finance, Analysis, and Investments. “I’m not in the business of owning property; I’m in the business of loaning money,” added Senecal, whose network of community-focused banks rule as the largest mutual bank business in western Massachusetts. The Isenberg accounting graduate revealed a banker’s perspective that shed light on a case study recently tackled by the students.
Now in it's fifth year, the Women of Isenberg Conference brings together over 300 students, faculty and alumni. The conference is organized by the Isenberg Women in Business student organization. Learn more about what it took to create this highly successful event.
Driven, Speakers, Student Organizations, Alumni, Career (+)
“Remember, it’s all about journeys. Be patient!” HTM graduate and high-profile Manhattan-based chef Marc Forgione ’01 advised his mostly student audience in the Campus Center Auditorium in late October. Since its debut in 2008, Marc’s establishment, Restaurant Marc Forgione, has earned coveted Michelin stars and review kudos from the New York Times, Forbes magazine, and the Zagat Guide. In 2012, Marc won the Food Network’s Next Iron Chef competition, instantly gaining international “chef” celebrity status. So why did Chef Forgione regale his student audience with the good, the bad, and the nitty gritty details of his notable ascent?
Since the 1970s, innovation—conceptual and technological—has transformed the practice of finance. But “innovation itself doesn’t create growth” it must be “translated into the general economy,” insisted MIT finance professor Robert C. Merton in his keynote presentation at Isenberg’s Center for International Securities and Derivatives Markets’ (CISDM) annual research conference on October 6. Professor Merton—a 1997 recipient of the Nobel Prize in Economics—headlined an ambitious program devoted to diverse aspects of digitally enabled financial innovation, including cryptocurrencies, algorithmic trading, and other advances on the financial landscape. Attended by a packed house of 125 academics and practitioners, the daylong event took place at Boston’s Aloft Boston Seaport Hotel.
“What’s important is that you dream,” advises IBLA honoree Earl W. Stafford ’76. “Dream not only of what is possible, but of what you consider to be improbable—and go for it,” urges the Isenberg graduate. That entails “using your success to go out and help others. It is just as important to business education as accounting or finance.”
Rinku Singh and Dinesh Patel had never held a baseball before meeting J.B. Bernstein, but after winning the top two slots in his “Million Dollar Arm” reality TV show, they were signed by the Pittsburgh Pirates and became the first Indians contracted to play professional sports in the United States. Bernstein’s cross-cultural experience turned his career around, led to his marriage, and gave him a new perspective on the things that matter. Today, he continues to advocate for the power of this kind of breakthrough insight, in work and in life, and recently came back to UMass to inspire Isenberg’s next generation of graduates.
Robin Chase was featured pundit in the second edition of Driven, Isenberg’s series of conversations with business innovators at the UMass Club in downtown Boston. After chatting informally with attendees for 45 minutes, she joined WBUR radio journalist Asma Khalid on stage for a 50-minute discussion of Chase’s challenges as a transportation entrepreneur and of transportation’s increasingly disruptive future. Following the conversation, Chase fielded questions from her audience of more than 100 business practitioners and academics.
Dr. Mahmoud Hariri, a surgeon and former faculty member at the Aleppo University Faculty of Medicine, discussed harrowing wartime logistics and medical delivery challenges in Professor Nagurney's "Humanitarian Logistics and Healthcare" course.
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In February, 350 students, alumni, faculty, and staff attended the fourth annual Women of Isenberg conference, which brings together women from all career levels to talk about their unique experiences and challenges as women in business.
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Operations & Information Management alumnus Paul Cichocki ’91, a consultant at Bain & Company, shares insights from his 19-year career in management consulting and how a degree in Operations has applications in every part of the business world.
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The pursuit of business and social goals in “hybrid” social enterprises was a key theme in the second annual Social Entrepreneurship Day, on December 6th in the Student Union’s Cape Cod Lounge. Coordinated by the Isenberg-based Berthiaume Center for Entrepreneurship, the day-long event featured a keynote presentation by Cornell University/ILR School professor Marya Besharov and separate practitioner and academic panels.
Susan Callender '86 is an HTM grad and founder and owner of Oh My Gauche!, a company specializing in training business professions in communication and interpersonal skills. She recently visited campus to spend a day with students to share advice and run a 'business etiquette' dinner.
People at Isenberg, Speakers, Hospitality & Tourism Management, Alumni, Career (+)
People at Isenberg, Speakers, Hospitality & Tourism Management, Alumni, Career, Corporate, Hospitality & Tourism Management
At this year's Center for International Securities and Derivatives Markets’ (CISDM) Annual Research Conference, one of many insights featured was how risk management and other analytical strategies in the finance profession’s tool kit can make a positive difference in the battle against climate change.
In a multi-day visit as part of the McComack Sport Management Executive-in-Residence, marketing innovator Sonny Vaccaro shared insights from his career that included founding the athletic footwear industry as we know it and later becoming an advocate for student athletes' rights within the marketing machine of the NCAA.
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Events & Activities, Speakers, Sport Management, Sport Management, Events, Exec in Residence - Sport Mgmt, Marketing