The award, notes Sport Management department chair Janet Fink, recognizes exceptional academic and service achievements. Professor McKelvey, she continues, has excelled in both. “Steve’s many contributions to top refereed journals include publications that have brought him a national reputation in the study of ambush marketing,” notes Fink. The term refers to the controversial practice where companies create advertising and promotional campaigns to associate with sporting events without having secured “official” sponsorship rights. “In those studies, Steve has stood out in bridging sport law and marketing,” she emphasizes. Professor McKelvey’s research also includes intellectual property law, sport sponsorship, athlete right of publicity, and sport marketing.
His recent service to the sport law field, adds Fink, has also been notable. During his single-year term as SLRA’s board of directors’ president in 2016, McKelvey supported initiatives that grew the Association’s national and international membership and its social media presence. The Association’s annual conference last March attracted a record number of abstracts.
At the University of Massachusetts Amherst, Professor McKelvey is Associate Department Chair for External Relations. That includes McCormack’s relationships with industry and thousands of alumni. In May, the Isenberg professor was one of three faculty members on campus honored with a Distinguished Graduate Mentor Award. Professor McKelvey’s degrees include a J.D. from Seton Hall School of Law, an M.S. in Sport Management from UMass Amherst, and a B.A. from Amherst College.