McCormack Department and Tsinghua University Launch Sport Management Educational Partnership
May 09, 2017
The Mark H. McCormack Department of Sport Management at the University of Massachusetts Amherst and Tsinghua University, China’s leading management university, will collaborate on a one-week sport business immersion program in August 2017. The McCormack Department of Sport Management, housed in the nationally ranked Isenberg School of Management, will provide faculty lectures and sport venue site visits to students and faculty from Tsinghua University’s Center for Development of Sports Industry (TUDSI), a university-level research center.
“As part of the McCormack Global Sports Business Academy, this partnership is precisely the kind of collaboration we envision as a means of furthering the global legacy of Mark McCormack and sharing our cutting-edge research and teaching,” said Janet Fink, department chair.
“Since the sport business is in its initial stage and continues to boom in China, this partnership and the coming study trip is our first step to integrate the best practices and world-class research in sport management to the development of the Chinese sport industry and business,” said Xueli Wang, director of TUDSI. “This partnership ideally fits the mission and purpose of TUDSI.”
The initial agreement covers one week of programming, spanning from August 7-11 within the Isenberg School of Management, and will include content that provides important trends and best practices in topics including sport marketing, athlete representation, negotiations and sport sales/sponsorship. Venue site visits will supplement in-class education, and include the Naismith Memorial Basketball Hall of Fame in Springfield, a minor-league baseball game in Hartford, Conn., UMass Athletics facilities, and other Boston and New York-area sport venues and businesses.
Will Norton, full-time faculty lecturer and director of the McCormack Center for Sport Research and Education, says, “Thought leadership in sport management is something we pride ourselves on, and this partnership represents a mutually beneficial collaboration that will enhance our department’s understanding of emerging sport business issues in Asia-Pacific, while expanding our partner’s understanding of U.S. best practices and policy in sport business. We’re excited to open our doors to this global partner, and learn from one another.”
About McCormack Department of Sport Management Created in 1972, the Mark H. McCormack Department of Sport Management at the University of Massachusetts Amherst is the second oldest degree program of its kind in the world, and the largest and most academically diverse sport management department in the nation. Widely respected for the breadth and quality of its curriculum and research, the department has been hailed by the Chronicle of Higher Education, Sports Business Journal, CNBC.com, ESPN.com, Forbes.com and other media outlets as a leader in its field. The McCormack Center for Sport Research & Education seeks to create innovative and scalable programs that help companies, students, and academic institutions differentiate themselves. Tapping into the McCormack Department’s industry-leading alumni network and faculty cohort allows for the development of programs that create value through collaboration, and further the educational mission of sport management as a discipline.
About Tsinghua University and the Center for Development of Sports Industry (TUDSI) Jointly established by Tsinghua University and IMedia Group, the donor of Tsinghua’s sports industry fund, TUDSI is affiliated with the School of Economics and Management of Tsinghua (SEM) and aims at creatively carrying out cooperative programs to further develop China’s emerging sports industry. Tsinghua SEM is a leading management program in China and carries several distinguished members on its board of directors, including Tencent core founder and CEO Pony Ma, chairman and CEO of Comcast Corporation Brian L. Roberts, and multiple Nobel Laureate professors of economics. The Sports Industry Board of TUDSI is responsible for liaising with outstanding enterprises in the sports industry to leverage their expertise for shaping the landscape of China’s sports industry. Li Ning, CEO of Li-Ning Sports Company and a professional athlete, is appointed as director of the Sports Industry Board.