In a recent webinar, Building a Customer Excellence Strategy: The Essentials, hosted by Ivy Exec, Dr. Melissa Baker from the Isenberg School of Management at the University of Massachusetts Amherst discussed the importance of managing the customer experience journey both in person and online, and current strategies for firms to improve the customer experience.
In a year defined by the Covid-19 pandemic, Isenberg has moved the needle on innovation, strengthening career and professional development services, program flexibility, analytics curriculum, and improved virtual interactivity for graduate students.
Alumni, Faculty, Masters, MBA, MBA Online (+)
Alumni, Faculty, Masters, MBA, MBA Online, Isenberg News
Josh Estes ’19 MBA/MS, who recently became an analytics coach with the Cleveland Cavaliers, benefited from McCormack’s long-term networking and mentoring relationship with retiring Amherst College basketball coach Dave Hixon.
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Imparting business skills to physicians has been a priority for Isenberg’s online program throughout its twenty-year history. Currently, 375 physicians comprise about 26 percent of the program’s 1,500 students.