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Faculty Research: Recent Publications and Awards
October 04, 2019
Isenberg faculty members have been placing papers in top publications and bringing home prestigious awards. Read this sampling of their recent accomplishments.
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Faculty Research: Isenberg Professors Dig Deep on Technology and Privacy
October 01, 2019
A special issue of the Journal of Public Policy & Marketing that tackles questions of tech and privacy from multiple angles was the brainchild of Isenberg’s George Milne and Bruce Weinberg.
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Faculty Research: How to Go Viral
July 12, 2019
Marketing Assistant Professor Francisco Villarroel Ordenes studies the intersection of social media marketing, services, and machine learning for textual data.
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Isenberg Celebrates Fifty Years of Doctoral Studies
April 17, 2019
Isenberg’s 50th anniversary celebration of its PhD program April 5 attracted several generations of doctoral graduates, current PhD students, and faculty—past and present.
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Professors Milne and Skaggs Honored with Endowed Faculty Roles
April 05, 2019
Isenberg's George Milne is named Carney Family Endowed Professor, and Bruce Skaggs is named the Flavin Chair in Entrepreneurial Studies.
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Isenberg Marketing Students Combat Distracted Driving
September 19, 2018
Distracted driving is decisively the leading cause of auto accidents among teens, emphasize Isenberg marketing students Emma Townsend ’18 and Kyle Pandiscio ’18. In June, the Isenberg duo placed first in a national competition to design a billboard that discourages texting while driving. Now in its 7th year, the Project Yellow Light scholarship competition offers anti-texting design contests in three categories—TV, radio, and billboard public service announcements. “'You beat out 1,600 designs,' a contest official told us,” recalls Kyle, whose billboard with Emma depicts a sky-view grid of three unoccupied parking spaces, and a fourth occupied by a car-sized cell phone.
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Isenberg Grad Changed the Rules in Sportswear Marketing
December 07, 2017
“My brother excelled in operations; marketing always came easily for me,” remarked Marty Jacobson ’68 in Matthew Glennon’s course, Fundamentals of Marketing. The Isenberg marketing grad’s prowess was a critical ingredient in the innovation and success of Nutmeg Industries, the brothers’ upscale sportswear company. The Tampa-based company succeeded spectacularly throughout the 1980s and into the early 1990s, when Vanity Fair Corporation bought it for $325.5M in cash.
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Student Team Wins National Advertising Competition
July 17, 2017
In a field of 1150 teams, Isenberg undergraduate Kyle Pandiscio ’19 (Marketing) and Julia Keefe ’17 (BDIC) won first-place honors in the billboard display category in Project Yellow Light, a national advertising competition that promotes safe driving practices.
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Isenberg Celebrates Graduates of the Class of 2017
May 19, 2017
This year's commencement ceremonies celebrated the nearly 1,700 combined graduates of Isenberg's undergraduate, MBA, MS, and PhD programs.
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Isenberg Student Team Aces Kohl’s Invitational Competition
May 05, 2017
A team of four Isenberg sophomores emerged as first-place winners in Kohl’s Invitational Case Competition. The Isenberg team—The Kohl Kids—won the contest’s $5,000 grand prize, prevailing over 222 teams in the national competition.
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Women of Isenberg Conference Highlights Diverse Perspectives
March 08, 2017
In February, 350 students, alumni, faculty, and staff attended the fourth annual Women of Isenberg conference, which brings together women from all career levels to talk about their unique experiences and challenges as women in business.
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Capstone Marketing Course Integrates Challenges and Skills
February 24, 2017
Professor Charles Schewe’s course, Tools for Professional Success, gives students the opportunity to explore real business challenges for different clients and propose solutions during a final presentation. Peter Warren '17, Liz Imbrogna '17 and Rachel Kirshtein '17 were assigned to Peter Pan Bus Lines. Their research targeted the Northeast's college student population along with opportunities for Peter Pan's charter services and general ridership.
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New Sales Club Is Catalyst in Selling “Sales” at Isenberg
January 03, 2017
It’s a Cinderella story in the making. In their first immersion in a major collegiate sales competition, four Isenberg undergrads representing the school’s recently launched Sales Club were third runners-up at the venerable Northeast Intercollegiate Sales Competition (NISC) in November. The Isenberg students excelled in a field of 19 colleges and universities and 120 students. In the contest, at Bryant University in Smithfield, Rhode Island, students (four and five per institution) role-played 10-minute videotaped sales calls with private industry “partners” serving as fictional sales prospects.
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Athletic Footwear Innovator Sonny Vaccaro Recalls Career, Aspirations
November 09, 2016
In a multi-day visit as part of the McComack Sport Management Executive-in-Residence, marketing innovator Sonny Vaccaro shared insights from his career that included founding the athletic footwear industry as we know it and later becoming an advocate for student athletes' rights within the marketing machine of the NCAA.
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Sports Innovator Focuses on the Future
October 21, 2016
“What are the true opportunities for cross-pollination in a world sports community? What skills and network will you need?” asked sports agent/marketing innovator J.B. Bernstein ’91 in Professor Todd Crosset’s graduate course, Social Historical Foundations of Sport. The UMass grad is best known for creating The Million Dollar Arm contest in India, which generated the first two athletes from India to sign professional sports contracts in North America.
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Parents of Students and Recent Graduate Honored at Isenberg Celebration
June 21, 2016
This year's 4th annual Isenberg Business Leadership Awards, held at the Colonnade Hotel and Boston and attracting 330 members of the Isenberg community, honored Chuck and Karen Peters of New England Wire Products and Recent Alumni awardee Brian Tino, account executive at InVision.
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Isenberg’s Culture and Community Praised at Graduation Events
May 12, 2016
“No matter where we go, no matter what we do, we carry the Isenberg brand with us,” Senior Class Speaker Stephanie Berenson ’16 told an audience of over 4000—graduating seniors, their families, and Isenberg faculty and staff—at Isenberg’s Senior Celebration at the Mullins Center on May 7. “We are part of each other. We are each other’s network, and one day, as graduates, we will be a resource for Isenberg students just as alumni have been for us,” emphasized the dual marketing/journalism major.
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Uber Panelists Advocate Creative Disruption
May 05, 2016
Three alumni, all Uber executives, spoke on a panel hosted by the UMass Entrepreneurship Club. They talked about the young company's disruption of the transportation industry and plans for the future.
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Isenberg Top Public Undergraduate Business School in Northeast
May 02, 2016
Isenberg is the highest ranking public undergraduate business school in the Northeast, according to Bloomberg Businessweek’s 2016 Undergraduate Business School Rankings. Climbing three places since the 2014 ranking, Isenberg now ranks 11th among public undergraduate business school programs in the United States. The new rankings clearly illustrate Isenberg’s growing national stature, with the school moving up 45 spots among private and public business schools since 2010.
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Making the Most of Disruption in Media: An Isenberg Graduate Shows How
April 28, 2016
Thrillist president Eric Ashman '89 and his company are implementing strategies geared to the accelerating migration from traditional to mobile media. The company measures success not by clicks but by metrics that gauge consumers' intent to buy.
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Congratulations to Isenberg students Andrew Zhu and Harsha Prakki for their work at ULaunch🏆 Good luck at The Minut… https://t.co/WHwvnyyUXJ — 10 hours 37 min ago
We are proud to announce that NBA Commissioner Emeritus David Stern will serve as the Executive-in-Residence for… https://t.co/ZMsusbJnAi — 15 hours 36 min ago
Tonight is @E_HustleUMass's Innovation Challenge: The Minute Pitch! Also, don't miss the @McCormackUMass Sport Inno… https://t.co/9bBC2puLaP — 18 hours 36 min ago
