Distracted driving is decisively the leading cause of auto accidents among teens, emphasize Isenberg marketing students Emma Townsend ’18 and Kyle Pandiscio ’18. In June, the Isenberg duo placed first in a national competition to design a billboard that discourages texting while driving. Now in its 7th year, the Project Yellow Light scholarship competition offers anti-texting design contests in three categories—TV, radio, and billboard public service announcements. “'You beat out 1,600 designs,' a contest official told us,” recalls Kyle, whose billboard with Emma depicts a sky-view grid of three unoccupied parking spaces, and a fourth occupied by a car-sized cell phone.
“My brother excelled in operations; marketing always came easily for me,” remarked Marty Jacobson ’68 in Matthew Glennon’s course, Fundamentals of Marketing. The Isenberg marketing grad’s prowess was a critical ingredient in the innovation and success of Nutmeg Industries, the brothers’ upscale sportswear company. The Tampa-based company succeeded spectacularly throughout the 1980s and into the early 1990s, when Vanity Fair Corporation bought it for $325.5M in cash.
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In a field of 1150 teams, Isenberg undergraduate Kyle Pandiscio ’19 (Marketing) and Julia Keefe ’17 (BDIC) won first-place honors in the billboard display category in Project Yellow Light, a national advertising competition that promotes safe driving practices.
A team of four Isenberg sophomores emerged as first-place winners in Kohl’s Invitational Case Competition. The Isenberg team—The Kohl Kids—won the contest’s $5,000 grand prize, prevailing over 222 teams in the national competition.
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In February, 350 students, alumni, faculty, and staff attended the fourth annual Women of Isenberg conference, which brings together women from all career levels to talk about their unique experiences and challenges as women in business.
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Professor Charles Schewe’s course, Tools for Professional Success, gives students the opportunity to explore real business challenges for different clients and propose solutions during a final presentation. Peter Warren '17, Liz Imbrogna '17 and Rachel Kirshtein '17 were assigned to Peter Pan Bus Lines. Their research targeted the Northeast's college student population along with opportunities for Peter Pan's charter services and general ridership.
It’s a Cinderella story in the making. In their first immersion in a major collegiate sales competition, four Isenberg undergrads representing the school’s recently launched Sales Club were third runners-up at the venerable Northeast Intercollegiate Sales Competition (NISC) in November. The Isenberg students excelled in a field of 19 colleges and universities and 120 students. In the contest, at Bryant University in Smithfield, Rhode Island, students (four and five per institution) role-played 10-minute videotaped sales calls with private industry “partners” serving as fictional sales prospects.
In a multi-day visit as part of the McComack Sport Management Executive-in-Residence, marketing innovator Sonny Vaccaro shared insights from his career that included founding the athletic footwear industry as we know it and later becoming an advocate for student athletes' rights within the marketing machine of the NCAA.
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“What are the true opportunities for cross-pollination in a world sports community? What skills and network will you need?” asked sports agent/marketing innovator J.B. Bernstein ’91 in Professor Todd Crosset’s graduate course, Social Historical Foundations of Sport. The UMass grad is best known for creating The Million Dollar Arm contest in India, which generated the first two athletes from India to sign professional sports contracts in North America.
This year's 4th annual Isenberg Business Leadership Awards, held at the Colonnade Hotel and Boston and attracting 330 members of the Isenberg community, honored Chuck and Karen Peters of New England Wire Products and Recent Alumni awardee Brian Tino, account executive at InVision.
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“No matter where we go, no matter what we do, we carry the Isenberg brand with us,” Senior Class Speaker Stephanie Berenson ’16 told an audience of over 4000—graduating seniors, their families, and Isenberg faculty and staff—at Isenberg’s Senior Celebration at the Mullins Center on May 7. “We are part of each other. We are each other’s network, and one day, as graduates, we will be a resource for Isenberg students just as alumni have been for us,” emphasized the dual marketing/journalism major.
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Isenberg is the highest ranking public undergraduate business school in the Northeast, according to Bloomberg Businessweek’s 2016 Undergraduate Business School Rankings. Climbing three places since the 2014 ranking, Isenberg now ranks 11th among public undergraduate business school programs in the United States. The new rankings clearly illustrate Isenberg’s growing national stature, with the school moving up 45 spots among private and public business schools since 2010.
Thrillist president Eric Ashman '89 and his company are implementing strategies geared to the accelerating migration from traditional to mobile media. The company measures success not by clicks but by metrics that gauge consumers' intent to buy.
The third annual Women of Isenberg Conference took place on February 28th in the UMass Amherst Campus Center. Put on by student organization Isenberg Women in Business, the event attracted 310 attendees and offered a full day of speakers, panel discussions, and networking
The campus-wide Innovation Challenge business plan competition's new seed pitch component is propelling student teams, through mentoring, workshops, and targeted financial seeding. “We introduced the new phase to elevate and accelerate the larger event’s already high level of competition," notes Isenberg professor William Wooldridge, executive director of Isenberg's Berthiaume Center for Entrepreneurship, which coordinates the Challenge.
In a visit to WEBS, "America's Yarn Store," students in Marc Weinberger's class, Managerial Perspectives on Marketing Strategy," talked business strategy with owners Steve and Kathy Elkins. Founded by Steve's parents, Art '57 and Barbara Elkins, WEBS is the nation's largest retailer of knitting supplies and services.
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