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Online MBA Alum Explains the Ocean Spray TikTok Phenomenon
May 05, 2021
Melanie DiBiasio, a 2016 graduate of the Isenberg Online MBA program, is Ocean Spray Cranberries' senior digital manager of precision marketing.
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Isenberg Alumni Start Wine Import Business
October 16, 2020
Boston-based Vine Farmer, founded by Jace Chaffee '08 and his brother Kaden Chaffee '10, imports and wholesales wines from growers in Italy and Germany for sale to retailers and restaurants in Massachusetts.
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Isenberg Graduation Is a Virtual Celebration
May 15, 2020
Isenberg honored seniors and their families on May 8 with virtual video reflections and praise from professors, alumni, and fellow classmates.
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Isenberg Student Teams Succeed in Case Competitions
May 12, 2020
Student teams excelled at case competitions across a wide range of topics this year.
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Meet the 2020 Senior Speakers
May 05, 2020
Read about all seven outstanding senior speakers here.
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Senior Speaker 2020: Hilary Besson, Marketing
May 05, 2020
“I thrive on creating something from nothing.”
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Isenberg Together
April 03, 2020
Students, faculty members, staffers, and alumni have all risen to the challenge of supporting one another and continuing our good work from a distance during this unprecedented global pandemic.
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Faculty Research: OIM Professor Shares Work on Improving Society Through Better Operations
December 17, 2019
During the fall 2019 semester, six faculty members presented “30,000-foot overviews” of their research projects to their Isenberg colleagues in the spirit of promoting collegiality and cross-departmental collaboration.
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Faculty Research Report 2019
November 01, 2019
This booklet highlights the innovative research of seven Isenberg faculty members—one from every department—over a wide range of business scholarship.
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Recent Isenberg Graduate Makes Diverse Connections
October 15, 2019
Jonathan Bekele ’18, who founded Isenberg's Advancement of Diversity in Business club as a senior, continues focusing on D&I in his professional life at MullenLowe.
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Faculty Research: Recent Publications and Awards
October 04, 2019
Isenberg faculty members have been placing papers in top publications and bringing home prestigious awards. Read this sampling of their recent accomplishments.
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Faculty Research: Isenberg Professors Dig Deep on Technology and Privacy
October 01, 2019
A special issue of the Journal of Public Policy & Marketing that tackles questions of tech and privacy from multiple angles was the brainchild of Isenberg’s George Milne and Bruce Weinberg.
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Faculty Research: How to Go Viral
July 12, 2019
Marketing Assistant Professor Francisco Villarroel Ordenes studies the intersection of social media marketing, services, and machine learning for textual data.
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Isenberg Celebrates Fifty Years of Doctoral Studies
April 17, 2019
Isenberg’s 50th anniversary celebration of its PhD program April 5 attracted several generations of doctoral graduates, current PhD students, and faculty—past and present.
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Professors Milne and Skaggs Honored with Endowed Faculty Roles
April 05, 2019
Isenberg's George Milne is named Carney Family Endowed Professor, and Bruce Skaggs is named the Flavin Chair in Entrepreneurial Studies.
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Isenberg Marketing Students Combat Distracted Driving
September 19, 2018
Distracted driving is decisively the leading cause of auto accidents among teens, emphasize Isenberg marketing students Emma Townsend ’18 and Kyle Pandiscio ’18. In June, the Isenberg duo placed first in a national competition to design a billboard that discourages texting while driving. Now in its 7th year, the Project Yellow Light scholarship competition offers anti-texting design contests in three categories—TV, radio, and billboard public service announcements. “'You beat out 1,600 designs,' a contest official told us,” recalls Kyle, whose billboard with Emma depicts a sky-view grid of three unoccupied parking spaces, and a fourth occupied by a car-sized cell phone.
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Isenberg Grad Changed the Rules in Sportswear Marketing
December 07, 2017
“My brother excelled in operations; marketing always came easily for me,” remarked Marty Jacobson ’68 in Matthew Glennon’s course, Fundamentals of Marketing. The Isenberg marketing grad’s prowess was a critical ingredient in the innovation and success of Nutmeg Industries, the brothers’ upscale sportswear company. The Tampa-based company succeeded spectacularly throughout the 1980s and into the early 1990s, when Vanity Fair Corporation bought it for $325.5M in cash.
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Student Team Wins National Advertising Competition
July 17, 2017
In a field of 1150 teams, Isenberg undergraduate Kyle Pandiscio ’19 (Marketing) and Julia Keefe ’17 (BDIC) won first-place honors in the billboard display category in Project Yellow Light, a national advertising competition that promotes safe driving practices.
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Isenberg Celebrates Graduates of the Class of 2017
May 19, 2017
This year's commencement ceremonies celebrated the nearly 1,700 combined graduates of Isenberg's undergraduate, MBA, MS, and PhD programs.
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Isenberg Student Team Aces Kohl’s Invitational Competition
May 05, 2017
A team of four Isenberg sophomores emerged as first-place winners in Kohl’s Invitational Case Competition. The Isenberg team—The Kohl Kids—won the contest’s $5,000 grand prize, prevailing over 222 teams in the national competition.
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Join us in congratulating Isenberg senior Ali Saif who was a recipient of the Gerald F. Scanlon Best Student Employ… https://t.co/jerUwKdXIX — 4 days 7 hours ago
Senior Associate Dean & Professor Lisa Pike Masteralexis (@SportsLawMaster) was recently featured in an @NBCNews ar… https://t.co/2YZGqW8IdL — 5 days 9 hours ago
"In the year of COVID-19, @UMassAmherst's NCAA men’s ice hockey championship has been a shot in the arm for the ent… https://t.co/Fs4xXhBjQr — 6 days 7 hours ago
