Marketing
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Student Team Wins National Advertising Competition
July 17, 2017
In a field of 1150 teams, Isenberg undergraduate Kyle Pandiscio ’19 (Marketing) and Julia Keefe ’17 (BDIC) won first-place honors in the billboard display category in Project Yellow Light, a national advertising competition that promotes safe driving practices.
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Isenberg Celebrates Graduates of the Class of 2017
May 19, 2017
This year's commencement ceremonies celebrated the nearly 1,700 combined graduates of Isenberg's undergraduate, MBA, MS, and PhD programs.
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Isenberg Student Team Aces Kohl’s Invitational Competition
May 05, 2017
A team of four Isenberg sophomores emerged as first-place winners in Kohl’s Invitational Case Competition. The Isenberg team—The Kohl Kids—won the contest’s $5,000 grand prize, prevailing over 222 teams in the national competition.
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Women of Isenberg Conference Highlights Diverse Perspectives
March 08, 2017
In February, 350 students, alumni, faculty, and staff attended the fourth annual Women of Isenberg conference, which brings together women from all career levels to talk about their unique experiences and challenges as women in business.
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Capstone Marketing Course Integrates Challenges and Skills
February 24, 2017
Professor Charles Schewe’s course, Tools for Professional Success, gives students the opportunity to explore real business challenges for different clients and propose solutions during a final presentation. Peter Warren '17, Liz Imbrogna '17 and Rachel Kirshtein '17 were assigned to Peter Pan Bus Lines. Their research targeted the Northeast's college student population along with opportunities for Peter Pan's charter services and general ridership.
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New Sales Club Is Catalyst in Selling “Sales” at Isenberg
January 03, 2017
It’s a Cinderella story in the making. In their first immersion in a major collegiate sales competition, four Isenberg undergrads representing the school’s recently launched Sales Club were third runners-up at the venerable Northeast Intercollegiate Sales Competition (NISC) in November. The Isenberg students excelled in a field of 19 colleges and universities and 120 students. In the contest, at Bryant University in Smithfield, Rhode Island, students (four and five per institution) role-played 10-minute videotaped sales calls with private industry “partners” serving as fictional sales...It’s a Cinderella story in the making. In their first immersion in a major collegiate sales competition, four Isenberg undergrads representing the school’s recently launched Sales Club were third runners-up at the venerable Northeast Intercollegiate Sales Competition (NISC) in November. The Isenberg students excelled in a field of 19 colleges and universities and 120 students. In the contest, at Bryant University in Smithfield, Rhode Island, students (four and five per institution) role-played 10-minute videotaped sales calls with private industry “partners” serving as fictional sales prospects.
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Athletic Footwear Innovator Sonny Vaccaro Recalls Career, Aspirations
November 09, 2016
In a multi-day visit as part of the McComack Sport Management Executive-in-Residence, marketing innovator Sonny Vaccaro shared insights from his career that included founding the athletic footwear industry as we know it and later becoming an advocate for student athletes' rights within the marketing machine of the NCAA.
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Sports Innovator Focuses on the Future
October 21, 2016
“What are the true opportunities for cross-pollination in a world sports community? What skills and network will you need?” asked sports agent/marketing innovator J.B. Bernstein ’91 in Professor Todd Crosset’s graduate course, Social Historical Foundations of Sport. The UMass grad is best known for creating The Million Dollar Arm contest in India, which generated the first two athletes from India to sign professional sports contracts in North America.
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Parents of Students and Recent Graduate Honored at Isenberg Celebration
June 21, 2016
This year's 4th annual Isenberg Business Leadership Awards, held at the Colonnade Hotel and Boston and attracting 330 members of the Isenberg community, honored Chuck and Karen Peters of New England Wire Products and Recent Alumni awardee Brian Tino, account executive at InVision.
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Isenberg’s Culture and Community Praised at Graduation Events
May 12, 2016
“No matter where we go, no matter what we do, we carry the Isenberg brand with us,” Senior Class Speaker Stephanie Berenson ’16 told an audience of over 4000—graduating seniors, their families, and Isenberg faculty and staff—at Isenberg’s Senior Celebration at the Mullins Center on May 7. “We are part of each other. We are each other’s network, and one day, as graduates, we will be a resource for Isenberg students just as alumni have been for us,” emphasized the dual marketing/journalism major.
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Uber Panelists Advocate Creative Disruption
May 05, 2016
Three alumni, all Uber executives, spoke on a panel hosted by the UMass Entrepreneurship Club. They talked about the young company's disruption of the transportation industry and plans for the future.
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Isenberg Top Public Undergraduate Business School in Northeast
May 02, 2016
Isenberg is the highest ranking public undergraduate business school in the Northeast, according to Bloomberg Businessweek’s 2016 Undergraduate Business School Rankings. Climbing three places since the 2014 ranking, Isenberg now ranks 11th among public undergraduate business school programs in the United States. The new rankings clearly illustrate Isenberg’s growing national stature, with the school moving up 45 spots among private and public business schools since 2010.
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Making the Most of Disruption in Media: An Isenberg Graduate Shows How
April 28, 2016
Thrillist president Eric Ashman '89 and his company are implementing strategies geared to the accelerating migration from traditional to mobile media. The company measures success not by clicks but by metrics that gauge consumers' intent to buy.
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Third Annual Women of Isenberg Conference Explores Key Challenges and Strengths
March 17, 2016
The third annual Women of Isenberg Conference took place on February 28th in the UMass Amherst Campus Center. Put on by student organization Isenberg Women in Business, the event attracted 310 attendees and offered a full day of speakers, panel discussions, and networking
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Innovation Challenge Seed Pitch Spurs Student Teams
December 09, 2015
The campus-wide Innovation Challenge business plan competition's new seed pitch component is propelling student teams, through mentoring, workshops, and targeted financial seeding. “We introduced the new phase to elevate and accelerate the larger event’s already high level of competition," notes Isenberg professor William Wooldridge, executive director of Isenberg's Berthiaume Center for Entrepreneurship, which coordinates the Challenge.
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Social Media Proves Critical to Local Business
December 03, 2015
In a visit to WEBS, "America's Yarn Store," students in Marc Weinberger's class, Managerial Perspectives on Marketing Strategy," talked business strategy with owners Steve and Kathy Elkins. Founded by Steve's parents, Art '57 and Barbara Elkins, WEBS is the nation's largest retailer of knitting supplies and services.
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Isenberg Grad Finds New Opportunities in Shifting Real Estate Markets
October 14, 2015
In a visit to Isenberg, Pat Whelan '80, described an innovative career in big-picture real estate, including 25+ years of executive management with investments and operations in large public and private and companies. Whelan's current market involves preowned rental homes. He's also been a top executive with an apartment REIT, a real estate media and technology firm, and a company with extensive recreational, residential, and golf community assets.
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IT Security and Consumer Privacy: Cutting-Edge Perspectives
October 13, 2015
Isenberg PhD Director George Milne and information management professor Ryan Wright explored current issues in consumer privacy and internet security in a presentation to MBA students. Both called for renewed consumer and employee education and empowerment.
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Isenberg Students Explore Service, Business, and Culture in South Africa
June 30, 2015
Thirty students in the Isenberg course, Ubuntu & Business in South Africa, visited Johannesburg, Pretoria, Cape Town, and Soweto during a three-week class trip to South Africa in May. The students explored business and cultural venues and participated in several community service projects during their stay.
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Isenberg Graduates Earn BusinessWest 40 Under Forty Honors
June 03, 2015
Four Isenberg MBA graduates and one undergraduate alum are among the best and the brightest in this year's BusinessWest 40 Under Forty cohort. They and their fellow awardees will be honored for their impact on business and community at a gala networking event on June 18.
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RT @NArtavanis: #Isenberg Finance Research Seminars
Prof. Kelly (@UChicago) presents "Some Characteristics are Risk Exposures", Sep… https://t.co/oI82oWnMDI — 10 hours 32 min ago
HTM Alumni: Join us for an incredible night of networking Wednesday, Sept. 27th in Boston! Register now:… https://t.co/h8xzgbwuzX — 12 hours 14 min ago
Learn more about MBA programs with our online info sessions! MBA Online: https://t.co/dghA56vYDq and MBA Full-Time:… https://t.co/01hvFiFZ4p — 1 day 13 hours ago