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Isenberg Together
April 03, 2020
Students, faculty members, staffers, and alumni have all risen to the challenge of supporting one another and continuing our good work from a distance during this unprecedented global pandemic.
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Faculty Research: OIM Professor Shares Work on Improving Society Through Better Operations
December 17, 2019
During the fall 2019 semester, six faculty members presented “30,000-foot overviews” of their research projects to their Isenberg colleagues in the spirit of promoting collegiality and cross-departmental collaboration.
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Faculty Research Report 2019
November 01, 2019
This booklet highlights the innovative research of seven Isenberg faculty members—one from every department—over a wide range of business scholarship.
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Recent Isenberg Graduate Makes Diverse Connections
October 15, 2019
Jonathan Bekele ’18, who founded Isenberg's Advancement of Diversity in Business club as a senior, continues focusing on D&I in his professional life at MullenLowe.
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Faculty Research: Recent Publications and Awards
October 04, 2019
Isenberg faculty members have been placing papers in top publications and bringing home prestigious awards. Read this sampling of their recent accomplishments.
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Faculty Research: Isenberg Professors Dig Deep on Technology and Privacy
October 01, 2019
A special issue of the Journal of Public Policy & Marketing that tackles questions of tech and privacy from multiple angles was the brainchild of Isenberg’s George Milne and Bruce Weinberg.
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Faculty Research: How to Go Viral
July 12, 2019
Marketing Assistant Professor Francisco Villarroel Ordenes studies the intersection of social media marketing, services, and machine learning for textual data.
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Isenberg Celebrates Fifty Years of Doctoral Studies
April 17, 2019
Isenberg’s 50th anniversary celebration of its PhD program April 5 attracted several generations of doctoral graduates, current PhD students, and faculty—past and present.
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Professors Milne and Skaggs Honored with Endowed Faculty Roles
April 05, 2019
Isenberg's George Milne is named Carney Family Endowed Professor, and Bruce Skaggs is named the Flavin Chair in Entrepreneurial Studies.
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Isenberg Marketing Students Combat Distracted Driving
September 19, 2018
Distracted driving is decisively the leading cause of auto accidents among teens, emphasize Isenberg marketing students Emma Townsend ’18 and Kyle Pandiscio ’18. In June, the Isenberg duo placed first in a national competition to design a billboard that discourages texting while driving. Now in its 7th year, the Project Yellow Light scholarship competition offers anti-texting design contests in three categories—TV, radio, and billboard public service announcements. “'You beat out 1,600 designs,' a contest official told us,” recalls Kyle, whose billboard with Emma depicts a sky-view grid of three unoccupied parking spaces, and a fourth occupied by a car-sized cell phone.
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Isenberg Grad Changed the Rules in Sportswear Marketing
December 07, 2017
“My brother excelled in operations; marketing always came easily for me,” remarked Marty Jacobson ’68 in Matthew Glennon’s course, Fundamentals of Marketing. The Isenberg marketing grad’s prowess was a critical ingredient in the innovation and success of Nutmeg Industries, the brothers’ upscale sportswear company. The Tampa-based company succeeded spectacularly throughout the 1980s and into the early 1990s, when Vanity Fair Corporation bought it for $325.5M in cash.
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Student Team Wins National Advertising Competition
July 17, 2017
In a field of 1150 teams, Isenberg undergraduate Kyle Pandiscio ’19 (Marketing) and Julia Keefe ’17 (BDIC) won first-place honors in the billboard display category in Project Yellow Light, a national advertising competition that promotes safe driving practices.
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Isenberg Celebrates Graduates of the Class of 2017
May 19, 2017
This year's commencement ceremonies celebrated the nearly 1,700 combined graduates of Isenberg's undergraduate, MBA, MS, and PhD programs.
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Isenberg Student Team Aces Kohl’s Invitational Competition
May 05, 2017
A team of four Isenberg sophomores emerged as first-place winners in Kohl’s Invitational Case Competition. The Isenberg team—The Kohl Kids—won the contest’s $5,000 grand prize, prevailing over 222 teams in the national competition.
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Isenberg Graduate Brings Roof-Top Farming to Nation’s Capital
March 15, 2017
Jeff Prost-Greene ’12 is one of two Isenberg alums honored this year in the Forbes 30 Under 30 Class of Social Entrepreneurs. Prost-Greene is one of three founders of Up Top Acres, which owns and operates roof-top "farms" in Washington, D.C.
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Women of Isenberg Conference Highlights Diverse Perspectives
March 08, 2017
In February, 350 students, alumni, faculty, and staff attended the fourth annual Women of Isenberg conference, which brings together women from all career levels to talk about their unique experiences and challenges as women in business.
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Capstone Marketing Course Integrates Challenges and Skills
February 24, 2017
Professor Charles Schewe’s course, Tools for Professional Success, gives students the opportunity to explore real business challenges for different clients and propose solutions during a final presentation. Peter Warren '17, Liz Imbrogna '17 and Rachel Kirshtein '17 were assigned to Peter Pan Bus Lines. Their research targeted the Northeast's college student population along with opportunities for Peter Pan's charter services and general ridership.
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Alumnus Talks Key Strategies for Company Turnaround at Crocs
February 01, 2017
Bob Munroe ’82, General Manager of the Americas for the iconic shoe brand, Crocs, discusses the key strategies involved in the company's turnaround.
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Ed Shirley '78 and His Winning Philosophy
January 07, 2017
It was after 2:00 in the morning in a conference room in downtown Boston, a few months before the NFL season was set to kick off. Ed Shirley ‘78 was holed up in a conference room with Jonathan Kraft, son of New England Patriots owner Robert Kraft, and two teams of intractable lawyers.
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New Sales Club Is Catalyst in Selling “Sales” at Isenberg
January 03, 2017
It’s a Cinderella story in the making. In their first immersion in a major collegiate sales competition, four Isenberg undergrads representing the school’s recently launched Sales Club were third runners-up at the venerable Northeast Intercollegiate Sales Competition (NISC) in November. The Isenberg students excelled in a field of 19 colleges and universities and 120 students. In the contest, at Bryant University in Smithfield, Rhode Island, students (four and five per institution) role-played 10-minute videotaped sales calls with private industry “partners” serving as fictional sales prospects.
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@Supernetworks Prof. Anna Nagurney explains how COVID-19 is leading to problems for all patients. https://t.co/YfupYpK8ku — 2 days 14 hours ago
Lecturer Nora Junaid is missing her students enough to sing about it! Let's all show up for each other online and s… https://t.co/33NAmo1mLk — 2 days 15 hours ago
Hear Dean Anne Massey's Virtual Q&A through Zoom TODAY at 2 pm! Join the Zoom call here: https://t.co/1EfEI4YiMN https://t.co/slmllvHTwV — 2 days 23 hours ago
