ECommerce continues to accelerate at a rapid pace, now accounting for about 10% of US retail sales and much more than that in other countries. While both start-ups and long-established brick and mortar businesses are relying on ecommerce for growth, logistics has become a major impediment. The shipping of orders is fraught with operating issues and a big drag on profits: 
- Should shipments originate from a retail location or a separate warehouse? 
- When should additional shipping locations be added and where should they be located? 
- What parts of ecommerce operations can be outsourced? 
- How can ecommerce operations be made more efficient? 
- Returns: a big problem every business must contend with 
- Managing and measuring logistics costs: difficult for the big players, a death knell for start-ups 
This course will provide answers to all of the above and will outline how more successful ecommerce companies manage logistics. (1 Credit) 

Product Marketing holds a unique and powerful position within any organization, accountable for the overall go-to-market strategy and success of the product.  This course is designed to introduce you to the core principles of Product Marketing, primarily focusing on positioning and messaging, sales enablement, competitive intelligence, buyer personas, analyst relations and corporate and industry events. By understanding these concepts, both theoretically and practically, you will be better positioned to land a job in Product Marketing and other relevant careers in marketing. (2 Credits) 

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy. (3 credits) 

Regardless of the industry (e.g. healthcare, finance, retail, etc.) organizations today face heightened regulatory pressures and higher customers' demands for quality of products and services. This course provides an understanding of how to leverage data and analytics tools to obtain visibility into operational processes, identify quality issues before they become serious problems, evaluate cost of poor quality and to gain insights about how to drive continuous quality improvements and increase profitability. (1 Credit) 

Salesforce is a hugely popular-and powerful-customer relationship management (CRM) platform that provides a variety of tools for managing marketing workflows, including digital marketing and paid advertising. Through this 1-credit course you will be introduced to Salesforce and its applications including managing the lead life cycle within a Salesforce account, tracking vendor expenses, communicating with sales teams, visualizing marketing project success, email marketing, and tools such as Marketing Cloud. (1 credit) 

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers.  Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed. (3 Credits) 

This course explores issues in emerging best practices for operating a business in the online environments of today. We will review various digital marketing efforts which generate web traffic (SEO and organic search vs. paid advertising venues, i.e. Google Adwords).  Specifically, this course will explore the collection, measurement and analysis of Internet information for the purposes of improving the customer online experience.  Use of a demo Google Analytics (GA) account will provide a practical and applied learning environment.   Students will work through the analytics reports available in GA and create user specific dashboards. Students will be able to plan, execute and manage a web analytics strategy, including key performance indicators and a measurement plan. No previous programming or technical skills are required. (3 credits)