Sport management professor Matthew Katz weighs in on the new partnership between GE and the Boston Celtics. Katz's teaching and research focus on sport marketing, including the behavior and psychology of sports fans.
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Bill Russell '96 offered insights from his professional experiences during a recent visit to a Business Process Management class. Bill's lecture covered process improvement, supply chain optimization, business analytics, modeling, and change management.
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Robbie Bergquist '14 and his sister Brittany have been named to Forbes Magazine's 30 Under 30 Class for social entrepreneurship. They founded their nonprofit Cell Phone for Soldiers as teenagers and have continued to grow the company ever since.
It was after 2:00 in the morning in a conference room in downtown Boston, a few months before the NFL season was set to kick off. Ed Shirley ‘78 was holed up in a conference room with Jonathan Kraft, son of New England Patriots owner Robert Kraft, and two teams of intractable lawyers.
It’s a Cinderella story in the making. In their first immersion in a major collegiate sales competition, four Isenberg undergrads representing the school’s recently launched Sales Club were third runners-up at the venerable Northeast Intercollegiate Sales Competition (NISC) in November. The Isenberg students excelled in a field of 19 colleges and universities and 120 students. In the contest, at Bryant University in Smithfield, Rhode Island, students (four and five per institution) role-played 10-minute videotaped sales calls with private industry “partners” serving as fictional sales...It’s a Cinderella story in the making. In their first immersion in a major collegiate sales competition, four Isenberg undergrads representing the school’s recently launched Sales Club were third runners-up at the venerable Northeast Intercollegiate Sales Competition (NISC) in November. The Isenberg students excelled in a field of 19 colleges and universities and 120 students. In the contest, at Bryant University in Smithfield, Rhode Island, students (four and five per institution) role-played 10-minute videotaped sales calls with private industry “partners” serving as fictional sales prospects.
After making a splash with her student team in November at Princeton University’s HackPrinceton hackathon, Nabanita De, a UMass Amherst master’s student in Computer Science, turned to the Isenberg-based Berthiaume Center for Entrepreneurship for business advice.
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Operations & Information Management alumnus Paul Cichocki ’91, a consultant at Bain & Company, shares insights from his 19-year career in management consulting and how a degree in Operations has applications in every part of the business world.
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The pursuit of business and social goals in “hybrid” social enterprises was a key theme in the second annual Social Entrepreneurship Day, on December 6th in the Student Union’s Cape Cod Lounge. Coordinated by the Isenberg-based Berthiaume Center for Entrepreneurship, the day-long event featured a keynote presentation by Cornell University/ILR School professor Marya Besharov and separate practitioner and academic panels.
Isenberg's Beta Alpha Psi accounting honor society chapter, along with some of its students and advisor Cathy Lowry, has once again been honored for their work within the group in professional, leadership, and service activities.
Dean Mark A. Fuller recently sat down with BusinessWest editor George O’Brien for a discussion about Isenberg’s dramatically improved national reputation and our aspirations to elevate it further. In the interview—the magazine’s current cover feature—he outlined the strategic and tactical elements that we will continue to deploy in growing Isenberg’s reputational capital. He also underscored the importance of measurable execution in that pursuit.
Susan Callender '86 is an HTM grad and founder and owner of Oh My Gauche!, a company specializing in training business professions in communication and interpersonal skills. She recently visited campus to spend a day with students to share advice and run a 'business etiquette' dinner.
People at Isenberg, Hospitality & Tourism Management, Hospitality & Tourism Management, Alumni, Speakers (+)
People at Isenberg, Hospitality & Tourism Management, Hospitality & Tourism Management, Alumni, Speakers, Corporate, Career
At this year's Center for International Securities and Derivatives Markets’ (CISDM) Annual Research Conference, one of many insights featured was how risk management and other analytical strategies in the finance profession’s tool kit can make a positive difference in the battle against climate change.
In a multi-day visit as part of the McComack Sport Management Executive-in-Residence, marketing innovator Sonny Vaccaro shared insights from his career that included founding the athletic footwear industry as we know it and later becoming an advocate for student athletes' rights within the marketing machine of the NCAA.
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Events & Activities, Marketing, Sport Management, Exec in Residence - Sport Mgmt, Sport Management, Events, Speakers
The Berthiaume Center was proud to host the kickoff event for this year’s Innovation Challenge, where students from Geography, Chemistry, Management, and Mechanical Engineering took home prizes. This Minute Pitch Competition boasted a greater variety of disciplines represented, an increase in number of graduate student participants, and greater quality of ideas than we have seen in the past. Over 60 teams from across campus submitted applications to compete in the event and 31 were selected to present their ideas to an audience of approximately 150 and a panel of 5 judges.
“Deep in me I believe that it doesn’t matter what you achieve; it’s how happy you are,” exulted Apple cofounder Steve Wozniak during the October 7 debut of Driven, Isenberg’s new series of conversations with business innovators at the UMass Club in Boston.
A paper written by professor Albert Assaf is this year’s recipient of the prestigious Thea Sinclair Award for Journal Article Excellence. The award recognizes the previous year’s (2015) top paper published in the influential journal, Tourism Economics.
“What are the true opportunities for cross-pollination in a world sports community? What skills and network will you need?” asked sports agent/marketing innovator J.B. Bernstein ’91 in Professor Todd Crosset’s graduate course, Social Historical Foundations of Sport. The UMass grad is best known for creating The Million Dollar Arm contest in India, which generated the first two athletes from India to sign professional sports contracts in North America.
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Isenberg News, Marketing, Sport Management, Sport Management, Undergraduate, MBA, Masters, Entrepreneurship, Alumni, Speakers, Students, Career
Over the summer, A. J. Beach ’16, who had just earned his MBA and completed his student fellowship with the Berthiaume Center for Entrepreneurship, chose to further pursue his entrepreneurial interests. Sensing a high-yield opportunity, he wrote a proposal that has generated funding and six Fellowship practicums for Isenberg MBA students on behalf of UMass Amherst’s Applied Life Sciences (IALS) Center. Beginning this fall, the students are deploying their business skills to bring new life sciences technologies to market.