When Kristin Peters '13 attended an orientation at Isenberg before she applied, she knew it was the right school for her. ʺI just got a really great vibe,ʺ she says. Plus, both her parents graduated from UMass, and they were eager to keep the tradition alive.
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In connecting its soft drinks with sports mega-events like the Olympics and the FIFA World Cup, Coca-Cola populates its marketing messages with those events and ordinary people rather than celebrities, emphasized Peter Franklin '83. The Isenberg accounting graduate is Coca-Cola's Group Director for Worldwide Sports and Event Management. In an open presentation at Isenberg on April 2nd, with many in the audience from the school's Mark H. McCormack Department of Sport Management, Franklin shared a behind-the-scenes look at his company's sponsorship activities for the Sochi Winter Olympics and the forthcoming FIFA World Cup in Brazil.
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The time is right to showcase Isenberg's fantastic alumni in a stylish annual event like the school's Business Leadership Awards Dinner (IBLA), observes Isenberg alumna and IBLA host committee member Beth Gamel '78 MSBA. Now in its second year, the annual gathering on June 18th at the Colonnade Hotel in Boston had a spectacular launch last June with its principal honoree and keynote speaker, Red Sox General Manager Ben Cherington '97 M.S.
Isenberg now ranks 36th in the nation in BusinessWeek's just-released annual Best Undergraduate Business Schools survey. Isenberg's current ranking rose nine places from 45th in 2013 and six places from 20th to 14th among public business schools.
Now in its second year, Anna Nagurney's innovative course, Humanitarian Logistics and Healthcare, introduces cutting-edge crisis management and planning skills to Isenberg and other UMass Amherst students. "My goal is to give our students the tools and mindset to act decisively and adaptably in human crises like storms and earthquakes, food shortages, financial contagions, and pandemics," explains Nagurney, who is John F. Smith Memorial Professor of Operations Management.
Two high-profile visitors to the course in March were UMass Amherst family and sports medicine physician Pierre Rouzier and Springfield Channel 40 ABC/Fox6 news anchor Dave Madsen. This news story focuses on Dr. Rouzier's relief work in Haiti and at the 2013 Boston Marathon. A follow-up story, which will appear next week, will explore Madsen's media work with local and national crises.
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"As an agent, the only things you can control are preparation and effort," emphasized sports marketing uber-agent J.B. Bernstein '90 in Stephen McKelvey's class in sport promotion & sales. To that end, the UMass Amherst graduate offered a structured approach to pitching an athlete's promotional value to potential "buyers." As the cofounder, president and CEO of Access Group of Miami, Bernstein has represented a host of high-profile athletes, including baseball's Barry Bonds and football's Barry Sanders and Emmett Smith.
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The Isenberg School of Management mourns the passing of Eugene M. Isenberg '50, '00H who died on March 16, 2014. For 25 years, Gene was chairman and CEO of Nabors Industries, a world leader in gas and petroleum drilling. Gene's gift with his wife, Ronnie, to the then School of Management was the largest contribution from an individual in UMass Amherst's history. The gift brought the Isenberg alumni community together with unprecedented energy in the school's campaign to build its 42,000-square-foot Harold Alfond Management Center wing. In 1998, the school became the Eugene M. Isenberg School of Management in honor of Gene's generosity and leadership.
Isenberg's part-time MBA program is ranked among the best part-time MBA programs in the country, according to U.S. News & World Report's Best Graduate Business Programs, which was released March 10. The Isenberg part-time MBA was ranked 16th overall, 9th among public universities out of 212 schools ranked by the publication.
Now in its second year, Anna Nagurney's innovative course, Humanitarian Logistics and Healthcare, introduces cutting-edge crisis management and planning skills to Isenberg and other UMass Amherst students. ʺMy goal is to give our students the tools and mindset to act decisively and adaptably in human crises like storms and earthquakes, food shortages, financial contagions, and pandemics,ʺ explains Nagurney, who is John F. Smith Memorial Professor of Operations Management.
FILTER BY:Operations & Information Management, Research, Speakers, Faculty
Isenberg ranks 31st in the nation (19th among public business schools) in Military Times magazine's newly released survey, Best for Vets: Business Schools 2014. In the survey, which focused on business schools with graduate programs, 140 colleges and universities answered 80 questions, which explored school culture, student support, academic outcomes and quality, academic policies, and cost and financial aid.
Isenberg's dedication ceremony for the Arthur '57 and Barbara R. Elkins Business Intelligence Boardroom on March 10 attracted an enthusiastic gathering, including Chancellor Subbaswamy, Dean Fuller, former Dean O'Brien, and a number of Arthur Elkins' beloved former colleagues on the Isenberg faculty.
On March 5th 2014, several hundred students met with recruiters from 68 companies in the 40th annual Isenberg Hospitality & Tourism Management Career Day. Run like clockwork by Isenberg HTM students, the stylish event featured a central career fair in the Campus Center Auditorium, individual information sessions hosted by recruiting firms, and, at the end of the day, a lavish reception and networking event for recruiters and students in HTM's Marriott Center for Hospitality Management.
Each spring, for their capstone MBA Practicum, teams of second-year students in Isenberg's Full-time MBA Program apply their skill sets in semester-long consulting projects on behalf of business and nonprofit clients. In this spring's practicum, students will conduct extensive research, deploy creative problem solving, and generate extensive reports for high-profile corporations, local businesses, and nonprofit organizations. For an example of the high-value research generated through the practicum, read below about an MBA team's findings last spring on the local meat industry in Western Massachusetts' Pioneer Valley.
On February 20, Pulitzer Prize winning reporter and author Steve Fainaru and his journalist coauthor and brother, Mark Fainaru-Wada, spoke to the UMass Amherst community on the implications of head injuries in the National Football League. Sponsored by Isenberg's Mark H. McCormack Department of Sport Management and UMass Amherst's Journalism department, the presentation explored issues raised in their best-selling book, League of Denial: The NFL, Concussions and the Battle for Truth and its companion documentary, which aired last October on PBS Frontline.
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Three Ph.D. candidates at Isenberg are among ten recently named UMass Amherst recipients of the 2014 Eugene M. Isenberg Awards. Established in 1995 by Eugene '50 and Ronnie Isenberg, the annual scholarships of up to $10,000 per awardee recognize outstanding graduate students who are committed to the integration of science, engineering, and management. The three Isenberg Ph.D. students are Sara Saberi (Operations & Information Management), Ryan Guggenmos (Accounting), and Xiaohui Yang (Finance).
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With the Sochi Winter Olympic Games in the rearview mirror, a 2012 statistical study by Professor Neil Longley of Isenberg's Mark H. McCormack Department of Sport Management is prompting observers to ask whether the teams of NHL players who participated in the Games will suffer a letdown during the rest of the NHL season.
Isenberg's inaugural Women of Isenberg Conference on February 8th attracted over 150 alumni, students, faculty, and staff members to a full day of panels, networking, and relationship building. Organized by the student group, Isenberg Women in Business, and generously sponsored by Target, the event featured seven breakout panels with 24 alumnae panelists spanning the Isenberg classes of 1978 through 2012. Several Isenberg faculty and staff members were also panelists. In an eighth panel, four women managers at Target described their career paths and the firm's culture.
Our market regulators are still employing regulatory principles rooted in the 1980s view of the trading environment based on humans wearing multi-colored jackets, while, in fact, what we have is a complex adaptive system of computer algorithms, observed MIT Sloan professor Andrei Kirilenko in his February 7th lecture at Isenberg. An economist with nearly two decades of policy and regulatory experience who most recently served as Chief Economist of the U.S. Commodity Futures Trading Commission, Kirilenko is on a mission to create evidence-based regulatory tools that bear relevance to today's automated trading practices.
"In devising a strategy, good marketers include what-if conditions that might cause that strategy to fail," observed Marc Schneider '81 in his late November visit to Professor Marc Weinberger's class, Managerial Perspectives in Marketing Strategy. A former Isenberg management and finance major, Schneider is Group President of Heritage Brands in Manhattan, one of three divisions in the American-based clothing giant, PVH Corp (Phillips-Van Heusen). Schneider's division manages such high-profile brands as Izod, Van Heusen, Arrow, Speedo, Warner's, and Olga. "We sell one in three dress shirts in the United States. We also own 60% of the market for ties-35 million ties a year," he told the students.
"I speak for the three of us on my student team when I say that this project was by far the most challenging and most rewarding experience of our undergraduate careers," emphasized Isenberg senior Nicholas Munro. The Isenberg marketing major was reflecting on Professor Charles Schewe's honors course, Tools for Professional Success in Marketing, which assigns student consulting teams to strategic marketing challenges on behalf of corporate clients.