Professor Charles Schewe’s course, Tools for Professional Success, gives students the opportunity to explore real business challenges for different clients and propose solutions during a final presentation. Peter Warren '17, Liz Imbrogna '17 and Rachel Kirshtein '17 were assigned to Peter Pan Bus Lines. Their research targeted the Northeast's college student population along with opportunities for Peter Pan's charter services and general ridership.
It was after 2:00 in the morning in a conference room in downtown Boston, a few months before the NFL season was set to kick off. Ed Shirley ‘78 was holed up in a conference room with Jonathan Kraft, son of New England Patriots owner Robert Kraft, and two teams of intractable lawyers.
It’s a Cinderella story in the making. In their first immersion in a major collegiate sales competition, four Isenberg undergrads representing the school’s recently launched Sales Club were third runners-up at the venerable Northeast Intercollegiate Sales Competition (NISC) in November. The Isenberg students excelled in a field of 19 colleges and universities and 120 students. In the contest, at Bryant University in Smithfield, Rhode Island, students (four and five per institution) role-played 10-minute videotaped sales calls with private industry “partners” serving as fictional sales prospects.
In a multi-day visit as part of the McComack Sport Management Executive-in-Residence, marketing innovator Sonny Vaccaro shared insights from his career that included founding the athletic footwear industry as we know it and later becoming an advocate for student athletes' rights within the marketing machine of the NCAA.
Events, Exec in Residence - Sport Mgmt, Marketing, Speakers, Sport Management (+)
Events, Exec in Residence - Sport Mgmt, Marketing, Speakers, Sport Management, Events & Activities, Sport Management
“What are the true opportunities for cross-pollination in a world sports community? What skills and network will you need?” asked sports agent/marketing innovator J.B. Bernstein ’91 in Professor Todd Crosset’s graduate course, Social Historical Foundations of Sport. The UMass grad is best known for creating The Million Dollar Arm contest in India, which generated the first two athletes from India to sign professional sports contracts in North America.
On September 16, Isenberg alumni, students, faculty, and staff celebrated ground breaking for the school’s $62 million Business Innovation Hub. When the Business Innovation Hub does open in January of 2019, the futuristic building complex will add 70,000 square-feet of classrooms, labs, and student-focused spaces.
This year's 4th annual Isenberg Business Leadership Awards, held at the Colonnade Hotel and Boston and attracting 330 members of the Isenberg community, honored Chuck and Karen Peters of New England Wire Products and Recent Alumni awardee Brian Tino, account executive at InVision.
Alumni, Corporate, Doctoral, Events, Finance (+)
Alumni, Corporate, Doctoral, Events, Finance, Hospitality & Tourism Management, Management, Marketing, Masters, MBA, MBA Online, Operations & Information Management, Sport Management, Undergraduate, Alumni, Events & Activities
“No matter where we go, no matter what we do, we carry the Isenberg brand with us,” Senior Class Speaker Stephanie Berenson ’16 told an audience of over 4000—graduating seniors, their families, and Isenberg faculty and staff—at Isenberg’s Senior Celebration at the Mullins Center on May 7. “We are part of each other. We are each other’s network, and one day, as graduates, we will be a resource for Isenberg students just as alumni have been for us,” emphasized the dual marketing/journalism major.
Accounting, Alumni, Doctoral, Events, Faculty (+)
Accounting, Alumni, Doctoral, Events, Faculty, Finance, Hospitality & Tourism Management, Management, Marketing, MBA, MBA Online, Operations & Information Management, Speakers, Sport Management, Students, Undergraduate, Isenberg News
Isenberg is the highest ranking public undergraduate business school in the Northeast, according to Bloomberg Businessweek’s 2016 Undergraduate Business School Rankings. Climbing three places since the 2014 ranking, Isenberg now ranks 11th among public undergraduate business school programs in the United States. The new rankings clearly illustrate Isenberg’s growing national stature, with the school moving up 45 spots among private and public business schools since 2010.
Thrillist president Eric Ashman '89 and his company are implementing strategies geared to the accelerating migration from traditional to mobile media. The company measures success not by clicks but by metrics that gauge consumers' intent to buy.
A business school’s reputation has an impact on everything from admissions to development to faculty recruitment. Often times that reputation goes hand in hand with a school’s seat in various national and international rankings. Many business school deans find this ranking’s game challenging, but there's no denying their importance in the industry. So how does a school move the needle?
The third annual Women of Isenberg Conference took place on February 28th in the UMass Amherst Campus Center. Put on by student organization Isenberg Women in Business, the event attracted 310 attendees and offered a full day of speakers, panel discussions, and networking
The campus-wide Innovation Challenge business plan competition's new seed pitch component is propelling student teams, through mentoring, workshops, and targeted financial seeding. “We introduced the new phase to elevate and accelerate the larger event’s already high level of competition," notes Isenberg professor William Wooldridge, executive director of Isenberg's Berthiaume Center for Entrepreneurship, which coordinates the Challenge.
In a visit to WEBS, "America's Yarn Store," students in Marc Weinberger's class, Managerial Perspectives on Marketing Strategy," talked business strategy with owners Steve and Kathy Elkins. Founded by Steve's parents, Art '57 and Barbara Elkins, WEBS is the nation's largest retailer of knitting supplies and services.
Alumni, Entrepreneurship, Marketing, Speakers, Students (+)
Alumni, Entrepreneurship, Marketing, Speakers, Students, Undergraduate, People at Isenberg
Five alumni set the record straight in a panel discussion about careers in sales. In technology industries, sales have evolved to a partnership with clients that calls for strong listening and problem-solving skills. "They turn to us as a trusted advisor," said one of the panelists.
Accounting, Alumni, Department News, Dept Only, Entrepreneurship (+)
In a visit to Isenberg, Pat Whelan '80, described an innovative career in big-picture real estate, including 25+ years of executive management with investments and operations in large public and private and companies. Whelan's current market involves preowned rental homes. He's also been a top executive with an apartment REIT, a real estate media and technology firm, and a company with extensive recreational, residential, and golf community assets.
Isenberg PhD Director George Milne and information management professor Ryan Wright explored current issues in consumer privacy and internet security in a presentation to MBA students. Both called for renewed consumer and employee education and empowerment.
Doctoral, Faculty, Marketing, Masters, MBA (+)
Doctoral, Faculty, Marketing, Masters, MBA, Operations & Information Management, Research
Thirty students in the Isenberg course, Ubuntu & Business in South Africa, visited Johannesburg, Pretoria, Cape Town, and Soweto during a three-week class trip to South Africa in May. The students explored business and cultural venues and participated in several community service projects during their stay.