Name: Alyssa Masterson Location: New Jersey Current Profession: Member Relations and Marketing Manager, Ramsey Golf and Country Club Program: Undergraduate Online Major: Marketing
Alyssa Masterson ’14 wanted to take her career to the next level. That meant completing her undergraduate degree while keeping her full-time job. Could she do both?
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Reinventing IBM. Now over 100 years old, IBM continues to reinvent itself by embracing change. "How do you stay relevant?" asked Hanny. "It takes really tough decisions. You have to get rid of things." At the same time, IBM has broadened its skills base through acquisitions and alliances. One thing though has remained constant at the firm: "Everyone is focused on customer success. We have a real culture here."
People at Isenberg, Speakers, MBA, Alumni, Career (+)
People at Isenberg, Speakers, MBA, Alumni, Career, Marketing
Developed by Isenberg's Director of Internships Kim Figueroa and her colleagues at the school's Chase Career Center, the course "Career and Professional Development," is equipping students with a roadmap for professional development success, giving them a competitive edge in job interviewing, networking, and skills for researching employers and industries.
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In September, Cynthia Barstow, Isenberg marketing lecturer and founder of the campus group Protect Our Breasts, took a group of PoB students to the Natural Products Expo East in Baltimore where she spoke to retailers about the dangers of chemicals in our every day products.
Students, People at Isenberg, Student Organizations, Marketing, Undergraduate (+)
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Former Isenberg management and finance major Marc Schneider '81 was a guest speaker in Marc Weinberger's class, Managerial Perspectives in Marketing Strategy. Schneider is Group President of Heritage Brands in Manhattan, one of three divisions in the American-based clothing giant, PVH Corp (Phillips-Van Heusen).
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