Boston-based Vine Farmer, founded by Jace Chaffee '08 and his brother Kaden Chaffee '10, imports and wholesales wines from growers in Italy and Germany for sale to retailers and restaurants in Massachusetts.
Distracted driving is decisively the leading cause of auto accidents among teens, emphasize Isenberg marketing students Emma Townsend ’18 and Kyle Pandiscio ’18. In June, the Isenberg duo placed first in a national competition to design a billboard that discourages texting while driving. Now in its 7th year, the Project Yellow Light scholarship competition offers anti-texting design contests in three categories—TV, radio, and billboard public service announcements. “'You beat out 1,600 designs,' a contest official told us,” recalls Kyle, whose billboard with Emma depicts a sky-view grid of three unoccupied parking spaces, and a fourth occupied by a car-sized cell phone.
“My brother excelled in operations; marketing always came easily for me,” remarked Marty Jacobson ’68 in Matthew Glennon’s course, Fundamentals of Marketing. The Isenberg marketing grad’s prowess was a critical ingredient in the innovation and success of Nutmeg Industries, the brothers’ upscale sportswear company. The Tampa-based company succeeded spectacularly throughout the 1980s and into the early 1990s, when Vanity Fair Corporation bought it for $325.5M in cash.
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In a field of 1150 teams, Isenberg undergraduate Kyle Pandiscio ’19 (Marketing) and Julia Keefe ’17 (BDIC) won first-place honors in the billboard display category in Project Yellow Light, a national advertising competition that promotes safe driving practices.
Jeff Prost-Greene ’12 is one of two Isenberg alums honored this year in the Forbes 30 Under 30 Class of Social Entrepreneurs. Prost-Greene is one of three founders of Up Top Acres, which owns and operates roof-top "farms" in Washington, D.C.
It was after 2:00 in the morning in a conference room in downtown Boston, a few months before the NFL season was set to kick off. Ed Shirley ‘78 was holed up in a conference room with Jonathan Kraft, son of New England Patriots owner Robert Kraft, and two teams of intractable lawyers.
It’s a Cinderella story in the making. In their first immersion in a major collegiate sales competition, four Isenberg undergrads representing the school’s recently launched Sales Club were third runners-up at the venerable Northeast Intercollegiate Sales Competition (NISC) in November. The Isenberg students excelled in a field of 19 colleges and universities and 120 students. In the contest, at Bryant University in Smithfield, Rhode Island, students (four and five per institution) role-played 10-minute videotaped sales calls with private industry “partners” serving as fictional sales prospects.
“What are the true opportunities for cross-pollination in a world sports community? What skills and network will you need?” asked sports agent/marketing innovator J.B. Bernstein ’91 in Professor Todd Crosset’s graduate course, Social Historical Foundations of Sport. The UMass grad is best known for creating The Million Dollar Arm contest in India, which generated the first two athletes from India to sign professional sports contracts in North America.
“No matter where we go, no matter what we do, we carry the Isenberg brand with us,” Senior Class Speaker Stephanie Berenson ’16 told an audience of over 4000—graduating seniors, their families, and Isenberg faculty and staff—at Isenberg’s Senior Celebration at the Mullins Center on May 7. “We are part of each other. We are each other’s network, and one day, as graduates, we will be a resource for Isenberg students just as alumni have been for us,” emphasized the dual marketing/journalism major.
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Isenberg is the highest ranking public undergraduate business school in the Northeast, according to Bloomberg Businessweek’s 2016 Undergraduate Business School Rankings. Climbing three places since the 2014 ranking, Isenberg now ranks 11th among public undergraduate business school programs in the United States. The new rankings clearly illustrate Isenberg’s growing national stature, with the school moving up 45 spots among private and public business schools since 2010.
Thrillist president Eric Ashman '89 and his company are implementing strategies geared to the accelerating migration from traditional to mobile media. The company measures success not by clicks but by metrics that gauge consumers' intent to buy.
In a visit to WEBS, "America's Yarn Store," students in Marc Weinberger's class, Managerial Perspectives on Marketing Strategy," talked business strategy with owners Steve and Kathy Elkins. Founded by Steve's parents, Art '57 and Barbara Elkins, WEBS is the nation's largest retailer of knitting supplies and services.
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