During the fall 2019 semester, six faculty members presented “30,000-foot overviews” of their research projects to their Isenberg colleagues in the spirit of promoting collegiality and cross-departmental collaboration.
Distracted driving is decisively the leading cause of auto accidents among teens, emphasize Isenberg marketing students Emma Townsend ’18 and Kyle Pandiscio ’18. In June, the Isenberg duo placed first in a national competition to design a billboard that discourages texting while driving. Now in its 7th year, the Project Yellow Light scholarship competition offers anti-texting design contests in three categories—TV, radio, and billboard public service announcements. “'You beat out 1,600 designs,' a contest official told us,” recalls Kyle, whose billboard with Emma depicts a sky-view grid of three unoccupied parking spaces, and a fourth occupied by a car-sized cell phone.
“My brother excelled in operations; marketing always came easily for me,” remarked Marty Jacobson ’68 in Matthew Glennon’s course, Fundamentals of Marketing. The Isenberg marketing grad’s prowess was a critical ingredient in the innovation and success of Nutmeg Industries, the brothers’ upscale sportswear company. The Tampa-based company succeeded spectacularly throughout the 1980s and into the early 1990s, when Vanity Fair Corporation bought it for $325.5M in cash.
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In a field of 1150 teams, Isenberg undergraduate Kyle Pandiscio ’19 (Marketing) and Julia Keefe ’17 (BDIC) won first-place honors in the billboard display category in Project Yellow Light, a national advertising competition that promotes safe driving practices.
A team of four Isenberg sophomores emerged as first-place winners in Kohl’s Invitational Case Competition. The Isenberg team—The Kohl Kids—won the contest’s $5,000 grand prize, prevailing over 222 teams in the national competition.
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Jeff Prost-Greene ’12 is one of two Isenberg alums honored this year in the Forbes 30 Under 30 Class of Social Entrepreneurs. Prost-Greene is one of three founders of Up Top Acres, which owns and operates roof-top "farms" in Washington, D.C.
In February, 350 students, alumni, faculty, and staff attended the fourth annual Women of Isenberg conference, which brings together women from all career levels to talk about their unique experiences and challenges as women in business.
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Professor Charles Schewe’s course, Tools for Professional Success, gives students the opportunity to explore real business challenges for different clients and propose solutions during a final presentation. Peter Warren '17, Liz Imbrogna '17 and Rachel Kirshtein '17 were assigned to Peter Pan Bus Lines. Their research targeted the Northeast's college student population along with opportunities for Peter Pan's charter services and general ridership.
It was after 2:00 in the morning in a conference room in downtown Boston, a few months before the NFL season was set to kick off. Ed Shirley ‘78 was holed up in a conference room with Jonathan Kraft, son of New England Patriots owner Robert Kraft, and two teams of intractable lawyers.
It’s a Cinderella story in the making. In their first immersion in a major collegiate sales competition, four Isenberg undergrads representing the school’s recently launched Sales Club were third runners-up at the venerable Northeast Intercollegiate Sales Competition (NISC) in November. The Isenberg students excelled in a field of 19 colleges and universities and 120 students. In the contest, at Bryant University in Smithfield, Rhode Island, students (four and five per institution) role-played 10-minute videotaped sales calls with private industry “partners” serving as fictional sales prospects.