With a growing collection of approximately 2,500 boxes of records that represent the personal life of Mark H. McCormack and the intertwined corporate records of IMG, the McCormack Papers provide an inside look at the last 50 years of the business of professional sport.
Mark McCormack is famously known for his creation of what we consider to be modern-day sports marketing, representing some of the most prolific athletes from Arnold Palmer to Billie Jean King. However, since the founding of IMG in 1960, McCormack has proved that his marketing and management skills far surpass just the world of sports.
In today’s sport landscape, we see various athletes diversifying their portfolios with plenty of different investment ventures. Kobe Bryant and BodyArmor, Lebron James and Blaze Pizza, and Derek Jeter and the Players’ Tribune are just a few that come to mind. Roughly sixty years ago, we saw Mark McCormack initiate this investment trend with a far less glamorous industry – laundromats. This seemingly insignificant venture began in 1958 with a small chain of laundromats in Atlanta.