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The Class of 2024 college cohort was invited to return to campus for the spring semester, and many are attending the seminar Big Ideas in Business in person in the Learning Commons of Isenberg's Business Innovation Hub.
HTM’s Laurie Salame is part of a multi-year, multi-disciplinary research project investigating the Social and Economic Impacts of Gambling in Massachusetts (SEIGMA), under a grant from the Massachusetts Gaming Commission. As part of the larger research project, Salame is the lead for patron surveys conducted at MA casinos, used to understand who frequents the casinos and their spending patterns.
Prof. Muzzo Uysal has been working in the area of quality of life and its connection to tourism and hospitality settings for a long time. One of his recent research articles with Prof. J. Sirgy makes an argument that quality of life (QoL) indicators can also be treated as performance indicators, independently or nested forms with conventional indicators in tourism.
The HTM 387 Information Technology and Social Media for Hospitality Industry class worked with local Bed and Breakfast (B&B) to promote the accommodations on social media. The local B &B’s are Amherst Inn and Allen House, both owned by Alan and Ann King of Amherst. Students were responsible for one social media platform such as Twitter, Instagram, Facebook, LinkedIn, and TikTok. Each account was created and managed by the students with relevant information regarding the accommodations. The posts included information about COVID-19 regulations and how the B&Bs are handling the safety and hygiene concerns of the guests as well as information and events about Amherst. Students had the chance to have first-hand experience at a real-world social media marketing management and learn social media metrics to measure their success. The hospitality and tourism management department’s collaboration with local businesses also strengthens the community bond in Amherst.
Dr. Emily Ma from HTM department and her colleagues conducted a study on the impacts of Covid-19 on the industry. Their study examined how two hotels in Oklahoma City had coped with challenges presented by the COVID-19 pandemic, from day-to-day operations, health and safety measures to marketing, human resources and cost-saving strategies.
The Women of Isenberg event, which took place online because of the pandemic this year, was organized and executed by students as an opportunity to network among professional women and gain career insights.
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Monthly Lunchtime Chats focus on the five priority areas that Dean Anne Massey has identified as ways to advance Isenberg’s reputation and propel the school even higher among the top tier of public business school programs
In today’s sport landscape, we see various athletes diversifying their portfolios with plenty of different investment ventures. Kobe Bryant and BodyArmor, Lebron James and Blaze Pizza, and Derek Jeter and the Players’ Tribune are just a few that come to mind. Roughly sixty years ago, we saw Mark McCormack initiate this investment trend with a far less glamorous industry – laundromats. This seemingly insignificant venture began in 1958 with a small chain of laundromats in Atlanta.
Aaron Polansky ‘97, graduated from the Isenberg School of Management at the University of Massachusetts, Amherst and secured a Master of Science degree in Administration with a research focus on Sport Psychology from Springfield College. He worked in the private sector for ten years and signed with DBC Publishing in 2017 and released his first book, Dolphins in Trees: A Children's Book with Implications for All of Us, in the summer of 2018.
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Isenberg’s Anna Nagurney has been getting calls from media outlets since it became clear that the coronavirus pandemic was leading to unusual supply chain shortages. Now that vaccines are being distributed, her knowledge of transportation logistics is making her a sought-after expert for national media outlets from NPR to the Wall Street Journal.
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The Mark H. McCormack Department of Sport Management has announced a first-of-its-kind new course, Women in Business, which is launching during the spring 2021 semester for 25 students who aspire to pursue a career in the sports industry.
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