MANAGMNT 241, New Venture Creation New Venture Creation introduces students to the process of bringing an innovation to life. Students will learn how to analyze changes in society that create the need for innovation. In teams, students will identify a specific opportunity, investigate its feasibility, and plan its operation.
MANAGMNT 341, New Ventures
Case-based entrepreneurship course focusing on the entrepreneurial experience. Topics include the business plan, raising money for a new venture, assessing the riskiness of new businesses and the unique management challenges of startups.
MANAGMNT 342, New Venture Financing This course is designed to provide a fundamental understanding of the financing alternatives that may be available to a growing enterprise during its life cycle and the costs and benefits of each. After reviewing the basics of capital structure, the course covers a full range of financing options from traditional venture capital to corporate investments, government grants and funding techniques that make use of the internet. The course also addresses some of the strategic financial decisions that the entrepreneur encounters as the company matures.
MANAGMNT 343, New Venture Organization & Growth
This course addresses the issues an entrepreneur must navigate to turn an idea into a vibrant business. Students learn how entrepreneurs form companies, build teams, secure intellectual property and develop a corporate culture. Throughout the course, particular attention is paid to ?people issues? such as founder relations and the dynamic between the CEO and board of directors. Students also see that the entrepreneurial journey can become rocky when competitors try to block key hires, when the party on the other side of the table is a corporate giant and when cash gets tight. The course ends on an upbeat note when the business is to be sold for a sizeable payday. New Venture Organizing and Growth will be a required course for those Isenberg students who wish to qualify for a concentration in entrepreneurship.
MANAGMNT 462 & MANAGMNT 491B, Social Entrepreneurship Social entrepreneurship involves using the skills and strategies of business to innovatively and sustainably solve social, environmental, and economic problems. As a result, this course will help students identify and create business opportunities that have positive social impacts.
ENGIN 491H, Engineering Leadership, Innovation, Teaching and Entrepreneurship Seminar (Instructors- Donald Fisher, James Rinderle)
ENGIN 597H, Technology Management: Innovation & Entrepreneurship
This course provides real world, hands-on learning on what it’s like to actually start a company. This class requires permission from the instructor to enroll.
MARKETNG 491S, Small Business Marketing Seminar This course gives students the unique opportunity to learn and apply their business and marketing knowledge and work with a professional management consultant in "real life" business situations. It is an exceptional means for students to apply their knowledge gained in an academic setting through course work, lectures, readings, and other intellectual experiences to a real business situation. Students will work on a team, assess their client's marketing efforts, perform market research, and prepare an action plan (Marketing Plan) based upon their research. Distinguished guest speakers including small business owners and experts from a wide range of business areas will share their experiences and expertise.
SCH-MGMT 397A, ST-Introduction to Entrepreneurship This course teaches how to start for profit or non-profit organizations and raise the funding you need.
SCH-MGMT 797B, ST-Technology Management: Innovation & Entrepreneurship Couse topics include concept development, intellectual property, business models, business plan structure, sources of capital, financial modeling, market analysis and strategy, and team-building. The class will be held on Wednesday evenings from 5:45-8:15 PM. Students from business, engineering and the sciences are encouraged to apply. Enrollment is by instructor permission. Please contact Professor James Theroux or Professor Michael Malone for more information and for permission. Link to course application: http://www.umass.edu/innovation/sites/default/files/pdf-attachments/SCH-...
JOURNAL 383, Entrepreneurial Journalism In this course, students will learn how to use their journalism skills to find and create new opportunities, through startup businesses or freelancing. Topics include: idea strategizing and development, marketing and audience development through social media, time and business management. Projects include case studies of profit-making journalistic websites, and the development of a site, from concept to business plan.
SPORTMGT 392D, Sport Entrepreneurship This course is designed to provide students with a foundational "road-map" for starting a new business in the sports industry. The course will clearly and methodically outline the key issues, current thinking, problems, and solutions one will face over the course of an entrepreneurial venture or career. Upon successful completion of this course, students will have the knowledge base upon which to plan, launch, and grow an entrepreneurial venture; and/or be a contributing member of an entrepreneurial startup team.
HM&FNART 391A, Foundations in Arts Entrepreneurship (Instructor - Diana Boyle-Clapp and Jonathan Kuuskoski) This 3-credit course is designed as a primer in entrepreneurship for arts students and those in cognate fields. Students will examine the breadth of professional opportunities available in the Creative Economy and explore strategies for pursuing them. Based on these examinations, students will construct a personal mission statement, build an individualized portfolio of materials appropriate for professional development purposes, and begin a journal to formulate, collect, and grow creative venture ideas. Topics will include creative visioning, an introduction to the for-profit and non-profit economies, and relevant arts policy.
Managmnt 497E, Leadership/Innovation Edge This course will address perspectives and approaches to leadership that promote innovation. A participative multi-learning teaching approach is used including experiential exercises, videos, discussion, cases, lecturettes, and self-leadership development projects. One or more guest speakers who are knowledgeable about innovation leadership may also be included. A central theme of the course will be to go beyond traditional leadership practices with a focus on the innovation-catalyzing “S4 Leadership approach” consisting of Self-Leadership, Shared Leadership, SuperLeadership ( i.e., the leadership of others to lead themselves), and Socially Responsible Leadership, as well as contemporary leadership challenges. The overall objective of the course is to increase students' understanding of and ability to apply contemporary leadership knowledge that can facilitate innovation in oneself and others.
Sch-Mgmt 491C/M&I-Eng 597WC Special Topics, 2016 Collegiate Wind Competition Students are invited to join an exciting cross-disciplinary design competition for next year. The Isenberg School and the Mechanical and Industrial Engineering (MIE) department will offer interested students the opportunity to compete in the U.S. Department of Energy 2016 Collegiate Wind Competition by taking one course in the Fall semester of 2015 and one in the Spring semester of 2016. Professors Birton Cowden (ISOM) and Matthew Lackner (MIE) will co-teach this two semester series bringing together entrepreneurship, engineering, site planning, and physical design. The course will meet from 4pm-6:50pm on Mondays (location TBD). More information can be found here: http://apps2.eere.energy.gov/wind/windexchange/windcompetition/
The project has some funding from the University and the National Renewable Energy Lab, and will pay for materials and travel for a few of the students to the final competition in New Orleans next May.
NRC497MS/ECO697MS & PPA497MS/697M Special Topics, Applications in Do-it-Together, Environmental Monitoring Technologies
In this class, students will meet and form teams to identify an environmental monitoring project they would like to design and implement. After projects are identified, we will use weekly class sessions for roll-up your sleeves working sessions on these projects. In these sessions you will (1) utilize online educational material to learn the technologies needed to build your device; (2) work iteratively, to develop and test a project prototype; and (3) (hopefully) develop a working system.
This course provides real world, hands-on learning on what it’s like to actually start a company. This class is not about how to write a business plan. It’s not an exercise on how smart you are in a classroom, how well you write code or what your patent is, or how well you use the research library to size markets. And the end result is not a PowerPoint pitch deck for a VC “demo day.” And it is most definitely not an incubator where you come to build the “hot idea” that you have in mind. This course is offered in the Spring and Fall and requires permission from the instructor to enroll.
ONLINE: SCH-MGMT 697, Entrepreneurship
Course will address the needs of students considering starting their own business or purchasing and managing a business or franchise. Areas to be covered during the class are as follows: Idea generation ? differentiate or die; discuss the importance of ?differentiation? and why most new businesses underestimate this critical concept. Choosing the appropriate business structure: Limited Liability Company, Subchapter C Corporation, Subchapter S Corporation. Developing the business plan: gathering and preparing the proper information to attract financing. Funding your business: identifying sources of funding such as Venture Capital, Private Equity, partners, lenders. Human resources: hiring your first employee, evaluating potential sales people, choosing incentive programs. Successful marketing strategies: numerous examples of creative and effective marketing decisions propelling companies forward. Successful sales strategies: numerous examples of tactics designed to get consumers to buy. Exit strategies: selling to private firms, going public, maintaining partial ownership while remaining in management.
Isenberg Real Estate courses offered:
Principles of Real Estate, Sch-mgt 397R (offered during the spring semester) Principles of Real Estate is an introductory course in Real Estate. Topics covered will include Real property rights; Real property taxation; Conveying real property rights; Real estate brokerage and Listing Contracts; Contracts for sale; Basic forms of ownership; Management of real estate; Government regulation, planning and zoning; Market Determinants of value; Introduction to investment property analysis; Market and feasibility analysis; Leases; Mortgages and bank lending; Default and foreclosure; and bankruptcy.
While this course does not prepare you to take the MA sales license exam, it does satisfy the mandatory pre-license educational requirement of the Massachusetts Board of Registration of Real Estate Salespersons license. Industry experts will visit the class as guest speakers
Pre req: Acctg 221, Fin 301.
Real Estate Finance, Analysis and Investment Sch-mgt 497R (offered during the fall semester) Real Estate Finance, Analysis and Investment is the study of commercial real estate, finance, and investment, taught from an entrepreneurial perspective. The goal is to develop an understanding of the concepts and techniques required to analyze and evaluate, acquire, and finance real estate properties. Topics will include: Commercial real estate entities; Commercial Leases; Use of debt and leverage; Financing and structuring the deal using debt, equity, and including investors; The commercial real estate loan; Mortgage calculations and amortization, using financial calculators and excel; Financial modeling using excel; the Introduction to Argus Valuation software; Calculating NOI; the use and selection of cap rates and ratios; Pro-forma analysis; Calculating cash flow B/T, cash flow A/T, the tax on sale, and cash flow from the sale; Valuation, net present value and Internal rate of return analysis; Using the financial analysis to aid in investment decisions; Due diligence; Default and foreclosure; and Disposition strategies.
The course material will involve a combination of lecture and case study method, using actual properties and projects. Industry experts will visit the class as guest speakers. Pre req: Acctg 221, fin 301, Sch-mgt 397R
Real Estate Practicum Sch-mgt 499R (offered during spring semester) The Real Estate Practicum includes complex financial modeling and valuation analysis, using excel and Argus software, to aid in the financial analysis and decision making of commercial real estate. The topics covered, using actual Property Case Studies and Student selected projects, are expected to include: Pro-forma analysis including ratio analysis; Cap rates; Calculating cash Flow B/T and A/T, tax on the sale, and cash flow from the sale; Valuation using the Income Approach; Cash flow analysis; Net present value and Internal rate of return analysis; Investment decisions; Financing and structuring the deal using debt, equity, and including investors; Development and development pro forma analysis; Development feasibility analysis; Commercial Mortgage Backed Securities; Real Estate Private Equity Funds; REITs and liquid real estate; Corporate real estate decision-making; and Negotiating skills and strategies.
The course material will involve a combination of lecture and case study method, using actual properties and student projects. Proficiency using Excel and Argus Valuation software to analyze real estate projects is a course goal. Industry experts will visit the class as guest speakers.
Pre req: Acctg 221, Fin 301, Sch-Mgt 397R, Sch-Mgt 497R
The Isenberg Real Estate series provides students with an increased opportunity to study and become involved with commercial real estate, encourages real estate entrepreneurship, develops industry resources, and hopes to facilitate Isenberg students obtaining internships and career opportunities in real estate.