Concentration in Entrepreneurship and Innovation Management
Available to management majors within the Isenberg School, this undergraduate concentration is a 15-credit requirement. Please see below for course descriptions and requirement designations (R) (E).
MANAGMNT 341: New Ventures
Case-based entrepreneurship course focusing on the entrepreneurial experience. Topics include the business plan, raising money for a new venture, assessing the riskiness of new businesses and the unique management challenges of startups. (R)
MANAGMNT 342: New Venture Financing
This course is designed to provide a fundamental understanding of the financing alternatives that may be available to a growing enterprise during its life cycle, and the costs and benefits of each. After reviewing the basics of capital structure, the course covers a full range of financing options from traditional venture capital to corporate investments, government grants and funding techniques that make use of the internet. The course also addresses some of the strategic financial decisions that the entrepreneur encounters as the company matures. (R)
MANAGMNT 343: New Venture Organization & Growth
This course addresses the issues an entrepreneur must navigate to turn an idea into a vibrant business. Students learn how entrepreneurs form companies, build teams, secure intellectual property and develop a corporate culture. Throughout the course, particular attention is paid to “people issues”, including founder relations and the dynamic between the CEO and board of directors. Students also see that the entrepreneurial journey can become rocky when competitors try to block key hires, when the party on the other side of the table is a corporate giant and when cash gets tight. The course ends on an upbeat note when the business is to be sold for a sizeable payday. (R)
SCH-MGMT 397A, ST: Introduction to Entrepreneurship
This course teaches how to start for profit or non-profit organizations and raise the necessary funding. (E)
SCH-MGT 491E: Entrepreneurial Field Experience
MARKETNG 491S: Small Business Marketing
This course gives students the unique opportunity to learn and apply their business and marketing knowledge and work with a professional management consultant in "real life" business situations. It is an exceptional means for students to apply their knowledge gained in an academic setting through course work, lectures, readings, and other intellectual experiences to a real business situation. Students will work on a team, assess their client's marketing efforts, perform market research, and prepare an action plan (Marketing Plan) based upon their research. Distinguished guest speakers including small business owners and experts from a wide range of business areas will share their experiences and expertise. This class is open to senior and junior Isenberg BBA students only. Prerequisite: MARKETNG 301 (E)
Additional UMass Entrepreneurship Courses
JOURNAL 383: Entrepreneurial Journalism
In this course, students will learn how to use their journalism skills to find and create new opportunities, through startup businesses or freelancing. Topics include: idea strategizing and development, marketing and audience development through social media, time and business management. Projects include case studies of profit-making journalistic websites, and the development of a site, from concept to business plan.
The Isenberg Real Estate series provides students with an increased opportunity to study and become involved with commercial real estate, encourages real estate entrepreneurship, develops industry resources, and hopes to facilitate Isenberg students obtaining internships and career opportunities in real estate.