Concentration in Entrepreneurship and Innovation Management
This new 15-credit undergraduate concentration will consist of both new and existing courses, and will serve Management majors of the Isenberg School. Of the 15 credits, nine are required and six are electives chosen from an approved list of entrepreneurship related courses taught in Isenberg. The 3 required courses are listed and described below.
MANAGMNT 341 New Venture Planning This course provides a broad view of entrepreneurship. Students will be introduced to a number of entrepreneurial companies via case studies and guest speakers. In addition, students will read about and discuss topics such as the business plan, raising money for a new venture, assessing the riskiness of new businesses and the unique management challenges of startups.
MANAGMNT 342 New Venture Financing Entrepreneurial Finance is designed to provide a fundamental understanding of the financing alternatives that may be available to a growing enterprise during its life cycle and the costs and benefits of each. After reviewing the basics of capital structure, the course covers a full range of financing options from traditional venture capital to corporate investments, government grants and funding techniques that make use of the internet. The course also addresses some of the strategic financial decisions that the entrepreneur encounters as the company matures.
MANAGMNT 343 New Venture Organizing and Growth Launching and Growing the Entrepreneurial Venture addresses the issues an entrepreneur must navigate to turn an idea into a vibrant business. Students learn how entrepreneurs form companies, build teams, secure intellectual property and develop a corporate culture. Throughout the course, particular attention is paid to “people issues” such as founder relations and the dynamic between the CEO and board of directors. Students also see that the entrepreneurial journey can become rocky when competitors try to block key hires, when the party on the other side of the table is a corporate giant and when cash gets tight. The course ends on an upbeat note when the business is to be sold for a sizeable payday.
Eligible electives for the remaining six credits include: