Isenberg in the News--April 11, 2014
April 11, 2014
Recent News about Isenberg in the Print and Electronic Media
Rescue Collar, an Isenberg team led by first-year full-time MBA candidate David Waymouth, has won first-place honors in UMass Amherst's annual Innovation Challenge business plan competition. Rescue Collar emerged the winner against four other finalists at a formal presentation and awards dinner on April 7th. At the ceremony, Waymouth received a first-place prize of $25,000 and an invitation to participate with fast-track status in the vaunted MassChallenge business plan competition.
In a presentation at Isenberg on April 2nd, accounting alumnus Peter Franklin '83 shared a behind-the-scenes look at Coca-Cola's sponsorship activities for the Sochi Winter Olympics and the forthcoming FIFA World Cup in Brazil. Franklin is Coca-Cola's Group Director for Worldwide Sports and Event Management.
Profiles in Leadership: Kristin Peters '13
April 9, 2014
When Kristin Peters '13 attended an orientation at Isenberg before she applied, she knew it was the right school for her. "I just got a really great vibe," she says. Plus, both her parents graduated from UMass, and they were eager to keep the tradition alive.
Isenberg now ranks 36th in the nation in BusinessWeek's just-released annual Best Undergraduate Business Schools survey. Isenberg's current ranking rose nine places from 45th in 2013 and six places from 20th to 14th among public business schools.
Profiles in Leadership: Beth Gamel '78 MSBA
April 7, 2014
"The time is right to showcase Isenberg's fantastic alumni in a stylish annual event like the school's Business Leadership Awards Dinner (IBLA)," observes Isenberg alumna, Beth Gamel '78 MSBA. The annual gathering on June 18th at the Colonnade Hotel in Boston will celebrate David Fubini '79 as its chief honoree and Christina Calvaneso '03 with its Young Alumni Award.
Isenberg in the News--March 31
March 31, 2014
Recent News about Isenberg in the print and electronic media
Navigating Crisis News in the Moment
March 26, 2014
"During a crisis, everything you've planned for in the media goes out the window," long-time ABC40/Fox6 Springfield news anchor and managing editor Dave Madsen told students in his February 27 visit to Anna Nagurney's course, Humanitarian Logistics and Healthcare. "You must deploy critical skills in the moment," added Madsen, a UMass Amherst alumnus who has been Channel 40's news anchor since 1992.
Sports Marketing Super-Agent Dissects Sales
March 25, 2014
"As an agent, the only things you can control are preparation and effort," emphasized sports marketing uber-agent J.B. Bernstein '90 in Stephen McKelvey's class in sport promotion & sales. To that end, the UMass Amherst graduate and Bateman Scholar in Residence offered a structured approach to pitching an athlete's promotional value to potential "buyers." As the cofounder, president and CEO of Access Group of Miami, Bernstein has represented a host of high-profile athletes, including baseball's Barry Bonds and football's Barry Sanders and Emmett Smith.
South Africa Trip Is First for Isenberg Students
March 21, 2014
This coming May, 18 students and their instructors from the new Isenberg course Ubuntu & Business in South Africa will visit the tip of Africa on a study tour of businesses, historical sites, and cultural venues. It is the first visit by an Isenberg class to South Africa, the continent's leading economy.