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Field of Sport Management
Sport Management is concerned with the successful operation of numerous types of sport organizations, ranging from various professional teams and leagues, to many national and international amateur sports organizations, federations, conferences, and associations.
Sport management professionals work for sports teams and leagues, college athletic programs, national and international amateur-sport organizations, and firms specializing in sport marketing, sport sponsorship, athlete representation, and facility and event management. The most powerful and widely recognized of these professionals head the business and management operations of sport’s highest profile teams and leagues, as well as national and international federations, conferences, and associations. Down through the administrative ranks, however, sport organizations need and reward capable business professionals.
Entry-level sport management positions are available in such areas as sales, communications, event marketing and management, account management, community relations, game operations, promotions, and Internet marketing. After gaining experience, employees can gradually move on to become directors, vice presidents, general managers, and even presidents and CEOs. While the field of sport management has evolved rapidly, this growth and development has been accompanied by a high degree of competitiveness for available positions.
The UMass Sport Management Program, created in 1971, is the second-oldest of its kind in the world with well over a thousand graduates going on to careers in the spectator sport industry. Widely respected for the breadth and quality of its curriculum and research, the UMass program has been hailed by The Chronicle of Higher Education, Sports Business Journal, and other publications as a world leader in its field.
The University of Massachusetts program familiarizes students with all aspects of the field and prepares them to be sport industry leaders of the future.
