TURNKEY SPORTS AND ENTERTAINMENT

PRESS RELEASE:

FOR IMMEDIATE RELEASE
AMHERST, MA (date) –The University of Massachusetts Amherst Sport Management program today announced that Philadelphia area Turnkey Sports and Entertainment has entered a long-term deal to become the title sponsor of its annual PRISM Awards.

The Official Application form for the 2007 Professional sports franchise Turnkey PRISM Awards are now available online at: http://www.isenberg.umass.edu/sportmgt/PRISM_Award_Program/

The Turnkey PRISM Awards program is the only industry-wide program honoring managerial excellence and innovation at both the professional and Division I collegiate levels. The professional sport franchise versions of the award are presented at both the Major League and Minor League levels across each of five areas: Managing Human Resources, Marketing, Fan Development, Community Relations and Customer/Client Service.

“The Turnkey PRISM Awards have become one of the most coveted awards that a professional sport franchise and collegiate athletic program can earn,” said Lisa Pike Masteralexis, Chair of the UMass Sport Management department. “The awards program provides the opportunity to recognize those franchises and universities that are at the forefront of applying the best in sport management practices.”

“We are proud to be the official sponsor of the Turnkey PRISM Award,” said Len Perna, President and CEO of Turnkey Sports and Entertainment.

“The award and Turnkey are all about innovation. ”Initial applications for the Professional Sport Turnkey PRISM Awards, in the form of a 5-page Executive Summary, are due by Friday, January 26, 2007. Announced in late April, winners at both the Major and Minor Leagues receive the coveted Turnkey PRISM Trophy, in addition to a $250 donation to the charity of the winning teams’ choice. The most recent winners in the professional sport franchise categories were the Philadelphia Flyers and Rochester Red Wings