The PRISM AWARDS (Professionalism Results and Innovation in Sport Management) are awarded annually to professional sport franchises that demonstrate industry-leading excellence and innovation in sport franchise management across five key business aspects.
Two PRISM AWARDS are presented annually – one to the major league team and one to the minor league team that best exemplify the PRISM ideals across five criteria: Strategic planning, innovative marketing, community relations, customer service and employee relations.
In 2005, The Sport Management Department expanded its annual PRISM Award program to include the College PRISM Award.
For more information about the Award, including applications contact: Tracy Schoenadel, Director, PRISM Awards Program, UMass Sport Management Department, 413-545-5066, tracys@sportmgt.umass.edu
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David Stys, Project Director, Market Intelligence Turnkey Sports & Entertainment, 856-685-1450, davidstys@turnkeyse.com
