Isenberg's Sport Management Receives
Largest Gift in UMass History
l. to r. Dean Mark Fuller, Isenberg School of Management, Todd McCormack, Leslie McCormack Gathy, Betsy Nagelsen McCormack, Breck McCormack and Lisa Masteralexis, Department Head (photos by bbimages)
The Isenberg School's Department of Sport Management has been chosen by the Mark H. McCormack Family to house the esteemed Mark H. McCormack Collection. "I'm not at liberty to divulge the collection's worth," remarks department chair Lisa Pike MaMark McCormack was the founding father of modern sport marketing and management and has long been one of its leading innovators." To commemorate the gift and the man who made it possible, the department is renaming itself The Mark H. McCormack Department of Sport Management.steralexis. "But I can tell you that the gift is the largest in the history of this university." She emphasizes: "This is a great honor.
The Collection comprises a vast archive of McCormack's writings, photographs, and client related memorabilia as the founder and chief executive of the world's largest sport management firm, IMG International. Although the Collection will be physically housed in UMass Amherst's W.E.B. Dubois Library, there are already plans in place to digitize much of its contents. "We plan to build a digital presence for the Collection on its own web site, which should be up and running next spring," observes Robert Cox, Head of Special Collections and University Archives at the Dubois Library. "We will work with the Isenberg School to ensure that the Collection has great visibility and is easy for students and faculty to use."
To ensure a new legacy is born from this partnership, Masteralexis and Dean Mark Fuller are dedicated to executing new initiatives for growth. "We want to ensure that people understand the magnitude of McCormack's legacy," notes Masteralexis, "Looking forward, we are thrilled by the responsibility of building one ourselves." They plan to tap into the Collection to create cases and other instructional materials for students and for executive education. An additional $1.5 million in support from the McCormack Foundation will jumpstart the Mark H. McCormack Executive-in-Residence program, Mark H. McCormack International Partnership Program, the Oral History Project, as well as hands-on, experiential learning opportunities for students through the department's Center for Spectator Sport Research.
"The McCormack Collection and his legacy is, for us, very much about the present and the future," emphasizes Masteralexis. "Our partnership with McCormack will energize our department and the Isenberg School. We plan to achieve the biggest possible footprint by reaching out to other academic institutions and industry."