On-line Soccer and Sponsorship Q&A
with David Wright, Senior Vice President,
Global Sponsorship, MLS
THURSDAY, December 6, 2012 11:30 AM - 12:30 PM EST
REGISTER HERE (free): https://student.gototraining.co/r/843488492900382976
Guest: David Wright is the Senior Vice President of Global Sponsorship for Major League Soccer and Soccer United Marketing (SUM). Wright is a graduate of the McCormack Department of Sport Management at UMass, MS '99, and holds a BS in Kinesiology from Indiana University. Wright oversees business efforts for the premier soccer properties in the United States (including Major League Soccer, U.S. Soccer Federation, Mexican National Team, multiple CONCACAF properties and Chivas de Guadalajara; 8 properties in total). Wright manages a Partnership Marketing team and the retention of over 40 MLS / SUM partners including adidas, Allstate, Anheuser-Busch, AT&T, Castrol, Gatorade, The Home Depot, Panasonic, Pepsi, Visa, Volkswagen and Xbox 360. Prior to his current position, Wright was the Director of Fan Development for the MLS. Wright joined the MLS coming from UMass as the assistant coach for the Men's soccer team.
Topics: This Q&A will delve into the state of soccer in the U.S. and the sponsorship landscape by discussing topics including the development of the MLS over the previous decade, the growth environment for soccer in the U.S., developing corporate sponsorships in recessionary times, and the impact of growing diversity in the U.S. on soccer. The program will also include audience questions.
About the Q&A Series: The McCormack Center for Sports Research and Education is located in the Isenberg School of Management at the University of Massachusetts. The Center's goal is to produce knowledge in the sports industry through educational programs, training, and research. The Center is sponsoring this Q&A series to promote discussion on timely, critical issues in the sport industry.