Mark H. McCormack Department of Sport Management at Isenberg

 

The culminating experience for our MBA/MS students is the MBA Consulting Project (SCH-MGMT 698) in which students work in teams as outside "consultants" to  sport organizations (the "clients"). The MBA Consulting Projects are designed for students to tackle longer-term strategic issues for sport organizations across a wide range of industry segments. Students work and meet directly with the clients' senior level management on numerous occasions throughout the Spring semester. Below are the clients we have consulted including a brief description of the overall project.

 

 

Major League Baseball International (research and strategic analysis regarding MLBI's potential launch of an international Baseball Field Development business)

 

47 Brand (analysis of brand positioning and recommendations regarding how best to leverage 47 Brand's new NFL license)

 

Basketball Hall of Fame (research on the corporate perceptions of Hall of Fame as a sponsorship property and recommendations designed to increase sponsorship revenues) 

 

Turf Dawgs (competitive analysis and development of growth strategies for fledging sport equipment firm)

 

Summer Dew Tour (critical assessment of Dew Tour positioning and its relationship to ticket sales strategies, followed by recommendations on creative ways to increase event attendance)

 

Boston Breakers (critical assessment of current positioning strategies and recommendations on new target markets designed to build long-term fan support)

 

UMass Athletics (research and recommendations on the potential outsourcing of UMass Athletics' sponsorship and marketing rights)

 

United States Bowling Congress (strategic recommendations on the marketing and financial implications of combining the men's and women's national championships in an annual Mega-event; on-site research included attending both 2012 events in Las Vegas and Baton Rouge, respectively)


Metro Atlantic Athletic Conference (MAAC) Men's & Women's Basketball Championship Tournament (strategic assessment and analysis of the MAAC Conference Basketball Championships being hosted at a neutral site for the first time  to result in a comprehensive set of recommendations for maximizing attendance and marketing revenues for future tournaments at the MassMutual Center in Springfield)

 

Visa (creation of compelling social media content platforms that leverage Visa's global sport sponsorship portfolio)

 

Michael Phelps Swim School (strategic analysis of existing business plan and development of replication strategy for Michael Phelps Swim School initiative)

 

Brandmatch Score (strategic analysis of new product launch representing paradigm shift in how corporations select athlete endorsers)