Mark H. McCormack Department of Sport Management at Isenberg

Graduate Courses

SPORTMGT 593B - Sport Promotion and Sales.  This course builds upon Sport Marketing 321/623 through a more in-depth focus on the revenue-generation components of the sport marketing industry. The course is divided into two sections - retail-driven sales promotion and sport sales/sales management.


SPORTMGT 594B - Sport Event Management (Spring Semester). A hands-on practicum involving a major sport event. Planning, organizing, publicizing, and conducting an event during the semester. Enrollment by permission of instructor. 

SPORTMGT 595A - Sport Communications. This course examines the various channels for communication within the sport industry. The primary focus will be an analysis of the ways in which sport organizations communicate directly with their target markets as well as in-depth discussion of the mediated devices used to consume sporting products.  Topics include: public relations, the uses of television, radio, and print media, the growth of the Internet, and new sport communication technologies. Furthermore, students will be charged with identifying future communication tools and assessing their potential impact on sport.  


SPORTMGT 595C - Sport Leadership.  This course is based on the premise that while knowledge of leadership that is captured by readings, structured, and presented by professors in the classroom is a valuable tool for learning, it can be complemented by learning directly from experienced sport executives.  This process of combining theory with leadership lessons from the "real world" will require you to read, reflect, write, and prepare diligently for 4-5 visits from top executives in the sport industry.  The following leadership components will be addressed and examined in this course: effective and ineffective leadership traits, attributes, and behaviors; transformational and developmental perspectives; team leadership; and crisis management, among other components. 

The primary purpose of this course will be met by you having: 

•             Increased knowledge of leadership theory and techniques in sport organizations.

•             Increased ability to understand the collaborative nature of leadership.

•             Realized the importance of becoming aware (in real time) of your assumptions and the effect that those assumptions may have on how you learn current leadership strategies.

•             Realized that leadership does not occur in a vacuum and that your actions and behaviors have implications on others (leaders and followers).


SPORTMGT 623 - Sport Marketing. This graduate level course will compare and contrast the field of sport and life-style marketing with the practices and applications of mainstream marketing. Course work will include a historical overview of sport marketing and will examine the application of marketing principles to collegiate and professional sports events, commercial and public organizations, sporting goods and the sport enterprise in general. Course content will be primarily a lecture format complemented by guest speakers, outside readings, video and audio tapes and research assignments. 

SPORTMGT 624 - Sport Finance and Business. Students use financial analysis to study a wide variety of issues relating to the sport industry. Topics examined include: forms of ownership; financial statement analysis; budgetary and accounting controls; financial planning; taxation issues; capital budgeting techniques, and; capital structure issues.  Both professionall and college sports are examined.


SPORTMGT 635 - Sport and the Law. The law as it applies to professional and amateur sport organizations. In-depth analysis of contract law, tort law, constitutional law, administrative law, antitrust law, labor law, collective bargaining, and arbitration as it relates to sport. How to identify, analyze and understand legal issues, and the ramifications of those issues. Introduction to the case method of training in problem solving, the method upon which law is based. Each student makes at least one class presentation on current legal issues. 

SPORTMGT 636 - Sport Organizational Behavior and Development. Course provides an overview of sport management, investigating the structure of sport in the United States, studying contemporary and future issues of sport, as well as involving the student in a career analysis. Course also covers both a macro and micro perspective regarding management theory and an organizational behavior approach to sport. Includes group presentations and papers, career analysis paper, and exams. 

SPORTMGT 661 - Social Historical Foundations of Modern Sport. Critical historical analysis of sport as a social structure in the U.S. Key areas of exploration include sport as a cultural product, social relations within sport, sport management structure, and contemporary social issues.

SPORTMGT 676 - College Athletics. A study of college athletics, including an analysis of the management of a collegiate athletic department, and a review of the organizational structure in regards to the NCAA, conferences, and institutional athletic departments. Particular attention and discussion surrounding the prevailing issues in college athletics including financial trends, legislation, conference realignment, reform, Title IX/Gender Equity and other contemporary issues. 


SPORTMGT 680 - Strategic Management Issues in the Sport Industry

What's it take to excel at the C-Level (CEO, COO, CMO) of sport franchises?  Through the integration of multiple disciplines (marketing, organizational behavior/development, law/risk management, finance, socio-cultural) this case study-based course challenges students to identify and address current strategic issues facing sport executives across a broad range of sport industries including professional teams, consultancies, college athletics and manufacturers. Topical issues explored include entrepreneurship and the effective use of marketing and management analytics.


SPORTMGT 688 - Sport Labor Relations. The history of labor management relations in sport. The collective bargaining process as impacted by court cases, in contract law, antitrust labor and arbitration decisions. Mid- semester essay examination, in-class presentations, and a major negotiation project. 


SPORTMGT 692A - Economics of Sports. Students use economic analysis to study a wide variety of issues affecting the sport industry. topics examined include: optimal ticket pricing strategies; the effects of free agency and collective bargaining processes on player salaries; the effects of league-wide policies such as revenue-sharing, salary caps, and luxury taxes on team financial performance and on league competitive balance, and; the impacts and rationales for government subsidization of stadiums. Both professional and college sports are examined.

SPORTMGT 693A - Applied Sport Marketing Research. This course will compare and contrast the various research methodologies utilized in marketing research and most commonly practiced in sport marketing settings. Students will be assigned a sport research project and be responsible for selecting the appropriate research design implementing the research and analyzing and interpreting the data.  In addition, the students will learn how television ratings are calculated and how media exposure for sponsors is determined.  Students will achieve these skills in actual research projects as contracted and assigned by the instructor.

SPORTMGT 694B - Professional Development Seminar. This 2-credit course is designed to provide a comprehensive overview of the various segments within the sport industry. Students will assess their own personal and career interests and learn how to effectively research jobs, choose careers in line with those interests and market themselves to prospective employers. 

SPORTMGT 696 & 796 - Independent Study. Special projects, studies, or research which must be approved by the instructor. Credit may vary. 

SPORTMGT 697A - International Sport Management. The course promotes critical thinking and understanding of international cultural issues as related to sport.

SPORTMGT 698 - Practicum in Sport Management (6 credits). On-the-job learning in a sport management setting. Pass/Fail basis only. Prerequisite: completion of requirements of the program; G.P.A of 3.0, and consent of instructor (See Internship section.) 

SPORTMGT 699 - Thesis (1-6 credits) (See Thesis section)