Graduate Courses
SPORTMGT 594B - Sport Event Management (Spring Semester). A hands-on practicum involving a major sport event. Planning, organizing, publicizing, and conducting an event during the semester. Enrollment by permission of instructor.
SPORTMGT 595B - Advanced Sport Marketing. Provides students with an understanding of various sales methodologies used in sport organizations and teaches students to effectively design and implement sales campaigns.
SPORTMGT 623 - Sport Marketing. This graduate level course will compare and contrast the field of sport and life-style marketing with the practices and applications of mainstream marketing. Course work will include a historical overview of sport marketing and will examine the application of marketing principles to collegiate and professional sports events, commercial and public organizations, sporting goods and the sport enterprise in general. Course content will be primarily a lecture format complemented by guest speakers, outside readings, video and audio tapes and research assignments.
SPORTMGT 624 - Sport Finance and Business Business. Topics as they relate to fiscal and budgetary control of public and private sport organizations. Included are: forms of ownership, taxation, financial analysis, feasibility studies, economic impact studies, and insurance considerations. Analyzes business aspects of professional and intercollegiate athletics in depth. Two major exams.
SPORTMGT 635 - Sport and the Law. The law as it applies to professional and amateur sport organizations. In-depth analysis of contract law, tort law, constitutional law, administrative law, antitrust law, labor law, collective bargaining, and arbitration as it relates to sport. How to identify, analyze and understand legal issues, and the ramifications of those issues. Introduction to the case method of training in problem solving, the method upon which law is based. Each student makes at least one class presentation on current legal issues.
SPORTMGT 636 - Sport Organizational Behavior and Development. Course provides an overview of sport management, investigating the structure of sport in the United States, studying contemporary and future issues of sport, as well as involving the student in a career analysis. Course also covers both a macro and micro perspective regarding management theory and an organizational behavior approach to sport. Includes group presentations and papers, career analysis paper, and exams.
SPORTMGT 661 - Social Historical Foundations of Modern Sport. Critical historical analysis of sport as a social structure in the U.S. Key areas of exploration include sport as a cultural product, social relations within sport, sport management structure, and contemporary social issues.
SPORTMGT 676 - College Athletics. A study of college athletics, including an analysis of the management of a collegiate athletic department, and a review of the organizational structure in regards to the NCAA, conferences, and institutional athletic departments. Particular attention and discussion surrounding the prevailing issues in college athletics including financial trends, legislation, conference realignment, reform, Title IX/Gender Equity and other contemporary issues.
SPORTMGT 680 - Sport Management Policy. This course provides students with the skills and knowledge applicable to the process of building and sustaining excellent sport organizations. Students will be required to take a multi-disciplinary approach, applying concepts from law, marketing, finance, organizational behavior/development, and sociology.
SPORTMGT 688 - Sport Labor Relations. The history of labor management relations in sport. The collective bargaining process as impacted by court cases, in contract law, antitrust labor and arbitration decisions. Mid- semester essay examination, in-class presentations, and a major negotiation project.
SPORTMGT 692A - Economics of Sports. Students use economic analysis to study a wide variety of issues affecting the sport industry. topics examined include: optimal ticket pricing strategies; the effects of free agency and collective bargaining processes on player salaries; the effects of league-wide polices such as revenue-sharing, salary caps, and luxury taxes on team financial performance and on league competitive balance, and; the impacts and rationales for government subsidization of stadiums. Both professional and college sports are examined.
SPORTMGT 693A - Applied Sport Marketing Research. This course will compare and contrast the various research methodologies utilized in marketing research and most commonly practiced in sport marketing settings. Students will be assigned a sport research project and be responsible for selecting the ap propriate research design implementing the research and analyzing and interpreting the data. Students will achieve these skills in actual research projects as contracted and assigned by the instructor.
SPORTMGT 694B - Professional Development Seminar. This 2-credit course is designed to provide a comprehensive overview of the various segments within the sport industry. Students will assess their own personal and career interests and learn how to effectively research jobs, choose careers in line with those interests and market themselves to prospective employers.
SPORTMGT 696 & 796 - Independent Study. Special projects, studies, or research which must be approved by the instructor. Credit may vary.
SPORTMGT 697 - International Sport Management. The course promotes critical thinking and understanding of international cultural issues as related to sport.
SPORTMGT 698 - Practicum in Sport Management (6 credits). On-the-job learning in a sport management setting. Pass/Fail basis only. Prerequisite: completion of requirements of the program; G.P.A of 3.0, and consent of instructor (See Internship section.)
SPORTMGT 699 - Thesis (1-6 credits) (See Thesis section)