Mark A. McDonald
Associate Professor
Publications:
Publications in Refereed Journals:
Spence, Kirsty K. and Mark A. McDonald (2007), “Linking Developmental Action Logics to Transformational Leadership,” (submitted to Sport Management Review) .
Rohm, Andrew J., Milne, George R., and Mark A. McDonald (2006), “A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry,” Sport Marketing Quarterly, 15:1, 29-39.
McKelvey, Steve, McDonald, Mark, and Robert Cramer (2005), “MasterCard and Major League Baseball: Metrics for Evaluating a Most “Memorable” Promotion,” Sport Marketing Quarterly, 14:4, 253-261.
Hong, J., McDonald, M. A., Yoon, C. and Fujimoto, J. (2005), “Motivation for Japanese Baseball Fans’ Interest in Major League Baseball,” International Journal Sport Management and Marketing, Vol. 1, Nos.1/2, 141-154.
Jowdy, Elizabeth, McDonald, Mark A., and Kirsty Spence (2004), “An Integral Approach to Sport Management Internships,” European Sport Management Quarterly, 4:4, 215-233.
Mckelvey, Steve, McDonald, Mark A., and Bob Cramer, “MasterCard & MLB: Evaluating ‘Memorable Moments’,” Sport Marketing Quarterly. [Accepted for publication]
Rohm, Andrew J., Milne, George R., and Mark A. McDonald, “A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry,” Sport Marketing Quarterly. [Accepted for publication]
Lachowetz, Tony, Mark A. McDonald, William A. Sutton, and Daniel G. Hedrick (2003), “Corporate Sales Activities and the Retention of Sponsors in the National Basketball Association (NBA),” Sport Marketing Quarterly, 12:1, 18-26.
Jowdy, Elizabeth, and Mark A. McDonald (2003), “Relationship Marketing and Interactive Fan Festivals: The Woman’s United Soccer Association’s ‘Soccer Sensation’,” International Journal of Sports Marketing & Sponsorship, December/January, 295-311.
Jowdy, Elizabeth, and Mark A. McDonald (2002), “The FUTURES Golf Tour Case Study: Sponsorship Sales and Eduselling,” Sport Marketing Quarterly, 11:4, 249-252.
Jowdy, Elizabeth and Mark A. McDonald (2002), “Tara Nott Case Study: Celebrity Endorsements and Image Matching,” Sport Marketing Quarterly, 11:3, 197-200.
McDonald, Mark A., George R. Milne, and JinBae Hong (2002), “Motivational Factors for Evaluating Sport Spectator and Participant Markets,” Sport Marketing Quarterly, 11:2, 100-113.
Lachowetz, Tony, William A. Sutton, Mark A. McDonald, Rodney Warnick and John Clark (2002), “Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA),” International Journal of Sports Marketing & Sponsorship, 3:4, 403-427.
Lachowetz, Tony, Mark A. McDonald, William A. Sutton, and John Clark (2001), “The National Basketball Association: Application of Customer Lifetime Value,” Sport Marketing Quarterly, 10:2, 181-184.
McDonald, Mark A., Toru Mihara, and JinBae Hong (2001), “Japanese Spectator Sport Industry: Cultural Changes Creating New Opportunities,” European Sport Management Quarterly, 1, 39-60.
Barr, Carol A., Mark A. McDonald, and William A. Sutton, "Collegiate Sport Marketers: Job Responsibilities and Compensation Structure," International Sports Journal, 4:2, 64-77.
McDonald, Mark A. and Daniel Rascher (2000), "Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball," Journal of Sport Management, 14, 8-27.
Gladden, James M. And Mark A. McDonald (1999), "The Brand Management Efforts of a Niche Specialist: New Balance in the Athletic Footwear Industry," International Journal of Sports Marketing & Sponsorship, 1:2, 168-184.
Musante, Michael, George R. Milne, and Mark A. McDonald, Mark A. (1999), "Sport Sponsorship: Evaluating the Sport and Brand Image Match," International Journal of Sports Marketing and Sponsorship, 1:1, 32-47. [All authors contributed equally]
McDonald, Mark A. and George R. Milne (1997), "A Conceptual Framework for Evaluating Marketing Relationships in Professional Sport Franchises," Sport Marketing Quarterly, 6:2, 27-32.
Milne, George R. and Mark A. McDonald (1997), "Introduction to the Special Issue on Relationship Marketing in Sport," Sport Marketing Quarterly, 6:2, 4.
Masteralexis, Lisa Pike and Mark A. McDonald (1997), "Enhancing Sport Management Education with International Dimensions including Language and Cultural Training," Journal of Sport Management, 11:1, 100-113.
Sutton, W.A., Mark A. McDonald, George R. Milne, and John Cimperman (1997), "Creating and Fostering Fan Identification in Professional Sports," Sport Marketing Quarterly, 6:1, 15-22.
Milne, George R., Mark A. McDonald, William A. Sutton, and Rajiv Kashyap (1996), "A Niche-Based Evaluation of Sport Participation Patterns," Journal of Sport Management, 10:4, 417-434.
Milne, George R., William A. Sutton, and Mark A. McDonald (1996), "Niche Analysis: A Strategic Measurement Tool for Sport Managers," Sport Marketing Quarterly, 5:3, 15-22.
Crosset, Todd, James Ptacek, Mark A. McDonald, and Jeff R. Benedict (1996), "Male Student-Athletes and Violence Against Women: A Survey of Campus Judicial Affairs Offices," Violence Against Women, 2:2, 163-179.
McDonald, Mark A., William A. Sutton, and George R. Milne (1995), "TEAMQUAL: Measuring Service Quality in Professional Team Sports," Sport Marketing Quarterly, 4:2, 9-16.
Crosset, T., Jeff Benedict, and Mark A. McDonald (1995), "Male Student-Athletes Reported for Sexual Assault: Survey of Campus Police Departments & Judicial Affairs," Journal of Sport and Social Issues, 19:2, 126-140.
Konovsky, M. A., Frank Jaster, and Mark A. McDonald (1989), "Using Parametric Statistics to Explore the Construct Validity of the Thomas-Kilmann Conflict MODE Survey," Management Communication Quarterly, 3:2, 268-290.
Books:
Jowdy, Beth and Mark McDonald (2008), The Impact of Experience-based Learning on Students’ Emotional Competency. VDM Verlag Dr. Muller: Saarbrucken, Germany. 978-3-8364-3766-0
McDonald, Mark A. and George R. Milne (1999), Cases in Sport Marketing. Jones and Bartlett, Publishers: Sudbury, MA. 0-7637-0863-1 [translated and published in Korea by KPI Publishing Company (2000)]
Milne, George R. and Mark A. McDonald (1999), Sport Marketing: Managing the Exchange Process, Jones and Bartlett, Publishers: Sudbury, MA. 0-7637-0873-9. [translated and published in Japan by Tuttle - Mori Agency (2000)]
Book Chapters:
McDonald, Mark A. and William Howland (2005), “Health, Fitness, and Sports Club Management,” in Principles and Practice of Sport Management, Masteralexis, Barr, and Hums (eds.), Jones and Bartlett Publishers: Sudbury, MA. 2nd Edition
Gladden, James M., Mark A. McDonald, and Carol A. Barr (2005), “Event Management,” in Principles and Practice of Sport Management, Masteralexis, Hums, and Barr (eds.), Jones and Bartlett Publishers: Sudbury, MA. 2nd Edition
Gladden, James and Mark McDonald (2005), “Alternative Global Avenues: Action Sports and Events,” in Global Sport Sponsorship, Amis and Cornwell (eds.).
McDonald, Mark A. and William A. Sutton (2003), “Sport Management and Marketing Agencies,” in Contemporary Sport Management, Parks and Quarterman (eds.), Human Kinetics, Champaign, IL. 2nd Edition.
McDonald, Mark A. and William Howland (1998), "Health, Fitness, and Sports Club Management," in Principles and Practice of Sport Management, Masteralexis, Hums, and Barr (eds), Aspen Publishers: Gaithersburg, MD.
Gladden, James M., Barr, Carol, and Mark A. McDonald (1998), "Event Management," in Principles and Practice of Sport Management, Masteralexis, Hums, and Barr (eds), Aspen Publishers: Gaithersburg, MD.
Sutton, W. A. and Mark A. McDonald (1996), "Sport Marketing Agencies," in Sport and Fitness Management, Parks, Zanger, and Quarterman (eds.), Human Kinetics, Champaign, IL. 2nd Edition.
Edited Journals:
Sport Marketing Quarterly (1997), 6:2, Special Issue editors, George R. Milne and Mark A. McDonald, editors.
Working Papers
Hong, JinBae and Mark A. McDonald “Examining the NASCAR Effect: Relationship Marketing and Sponsorship,” Korean Journal of Sport Management. [Under second review]
Refereed Conference Proceedings:
Rohm, Andrew J., George R. Milne, and Mark A. McDonald (2002), “A Market Segmentation Study of Runner Motivations and Health Benefits,” 2002 Advances in Health Care Research, Big Sky, Montana, 1-8.
Milne, George R. and Mark A. McDonald (2000), "Marketing Safety: Ski Industry Response to Perceived Snowboarding Threat," 2000 Advances in Health Care Research, Jackson Hole, Wyoming, 1-9.
McDonald, Mark A. and George R. Milne (1998), "Measuring Service Quality in Professional Sport," European Association for Sport Management Conference Proceedings, Madeira, Portugal.
Gladden, James M., George R. Milne, and Mark A. McDonald (1997), "Biases in Self Reports of Zip Codes and Zip+4 in Geodemographic Segmentation," Proceedings of the Biennial World Marketing Congress. Vol. VIII, Samsina MD. Sinin, Ajay K. Marai, eds, 78-87.
Milne, George R., Rajiv Kashyap, Mark A. McDonald, and William A. Sutton (1996), "Evaluating Competition in the Sport and Fitness Market: A Niche Analysis," 1996 Winter American Marketing Proceedings.
McDonald, Mark A. (1995). "Marketing health and fitness". Proceedings of the Second Annual Greek Fitness Conference, Athens, Greece.
Published Abstracts:
Jowdy, Elizabeth, Spence, Kirsty and Mark A. McDonald, “An Integral Approach to Sport Management Internships,” 2005 North American Society for Sport Management, 20 Annual Conference, Regina, Saskatchewan, Canada.
Spence, Kirsty, Jowdy, Elizabeth and Mark A. McDonald, “An Exploration of the Theoretical Relationship Between Transformational Leadership and Stages of Ego Development,” 2005 North American Society for Sport Management, 20 Annual Conference, Regina, Saskatchewan, Canada.
Jowdy, Elizabeth and Mark A. McDonald, “Fields of Emotion: Exploring the ‘Intangible’ Meanings of Attending Intercollegiate Sporting Events,” 2004 North American Society for Sport Management, 19th Annual Conference, Atlanta, Georgia.
Hong, JinBae and Mark A. McDonald, “The Effects of Sport Property Relationship Marketing on Consumer Sponsorship Evaluation,” 2004 North American Society for Sport Management, 19th Annual Conference, Atlanta, Georgia.
Hong, JinBae and Mark A. McDonald, “Consumers’ Sponsorship Evaluation Based on Relationship Value with a Sport Property,” 2003 North American Society for Sport Management, 18th Annual Conference, Ithaca, New York.
McDonald, Mark A., James Gladden and David Shilbury, “Roundtable – Strategic Management: Adding a New Dimension to Sport Management,” 2002 North American Society for Sport Management, 17th Annual Conference, Canmore, Alberta.
Lachowetz, Tony, William A. Sutton, Mark A. McDonald and Rodney Warnick, “Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association,” 2001 International Business Conference, University of South Carolina, Columbia, South Carolina.
Campos, Carlos and Mark A. McDonald, “The Turnaround of Major League Soccer in the U.S.A.,” 2001 9th European Association for Sport Management Congress, Vitoria-Gasteiz, Spain.
McDonald, Mark A., "TodaysSports.com: Internet Marketing Case Study," 2000 North American Society for Sport Management, 14th Annual Conference, Colorado Springs, Colorado.
McDonald, Mark A., "Roundtable - Sport Marketing: Teaching and Learning with the Case Method Approach," 1999 North American Society for Sport Management, 13th Annual Conference, Vancouver, British Columbia.
Gladden, James and Mark A. McDonald, "Roundtable - Implementing Experiential Learning Techniques, Challenges and Rewards," 1999 North American Society for Sport Management, 13th Annual Conference, Vancouver, British Columbia.
McDonald, Mark A., William A. Sutton, and George R. Milne (1995), "Measuring Service Quality in Professional Sports," Proceedings of the Seventh Bi-Annual World Marketing Conference, Vol. VII-I, K. Grant and I. Walker eds., 99.
McDonald, Mark A., George R. Milne, and William A. Sutton (1995), "Understanding the Sport Consumer: The Development of Constructs of Measuring Motivations," Proceedings of the Seventh Bi-Annual World Marketing Conference, Vol. VII-I, K. Grant and I. Walker eds., 58.
Other Publications:
Hong, JinBae and Mark A. McDonald (2002), “10 Tips for Securing Corporate Sponsorships,” Athletic Management, April/May, 20-23.
Lachowetz, Tony and Mark A. McDonald (2002, April 29), “Consultative Selling Pays Off in Retaining NBA Team Sponsors,” IEG Sponsorship Report, 21:8, 1, 4-5.
McDonald, Mark A. and IHRSA (2001), Profiles of Success: Industry Data Survey, IHRSA Publications: Major international report on the state of the health and fitness club market.
Lachowetz, Tony and Mark A. McDonald (2001), “All Hands in,” Athletic Management, Oct/Nov., 18-21.
Sutton, William A. and Mark A. McDonald (2001), “A Triple Play,” Athletic Management, April/May, 18-21.
Lachowetz, Tony, William A. Sutton and Mark A. McDonald (2000), “Selling the Big Picture,” Athletic Management, Oct/Nov, 22-25.
McDonald, Mark A. and IHRSA (2000), Profiles of Success: Industry Data Survey, IHRSA Publications: Major international report on the state of the health and fitness club market.
McDonald, Mark A. and IHRSA (2000), IHRSA Blue Chip Compensation Report, IHRSA Publications: First report on compensation trends for club chains in the health and fitness club market.
Sutton, William A. And Mark A. McDonald (2000), "Selling to Students," Athletic Management, April/May, 16-17.
Gladden, James and Mark McDonald (2000), "Strike up the Brand," Athletic Management, Feb/March, 11-16.
McDonald, Mark A. and William A. Sutton (1999), "Taking Inventory," Athletic Management, Oct/Nov, 17-19.
McDonald, Mark A. and William A. Sutton (1999), "Soliciting Sponsors," Athletic Management, Dec/Jan, 26.
Sutton, William A. And Mark A. McDonald (1999), "Student Aid," Athletic Management, June/July, 14-15.
McDonald, Mark A. and IHRSA (1999), Profiles of Success: Industry Data Survey, IHRSA Publications: Major international report on the state of the health and fitness club market.
Sutton, William A. and Mark A. McDonald (1998), "Building partnerships," Athletic Management, June/July.
McDonald, Mark A. and William A. Sutton (1998), "A grassroots approach," Athletic Management, December/January.
McDonald, Mark A. and IHRSA (1998), Profiles of Success: Industry Data Survey, IHRSA Publications: Major international report on the state of the health and fitness club market.
McDonald, Mark A., George R. Milne, and William A. Sutton (1997), 1997 Sports Marketing Industry Compensation Study (Chicago, IL: Team Marketing Report).
Milne, George R., William A. Sutton, and Mark A. McDonald (1997), "Success with Surveys," Athletic Management, June/July, 12.
Sutton, William A., Mark A. McDonald, and George R. Milne (1997), "Escalating Your Fan Base," Athletic Management, April/May.
Invited Presentations:
McDonald, Mark A. and George R. Milne (2000), "Matching Brands with Sport Properties," Hitotsubashi University, Sport Management Department, Tokyo, Japan.
McDonald, Mark A. and George R. Milne (2000), "Japanese Spectator Sport Industry: Impact of Corporate Sponsorship on Brand Personality", 1st International Conference, AiSports Sport Managers Association, Tokyo, Japan.
Gladden, Jay, McDonald, Mark, Mihara, Toru and William Sutton, "Global Sports: Emerging Business Opportunities," Sport Summit 2000, New York.
"Impact of Title IX and Gender Equity on the Marketing of Women's Sports,"1996 National Association of Collegiate Marketing Administrators Conference, (with William A. Sutton and Carol Barr) Marco Island, FL.
"The Collegiate Marketing Profession: An Internal Examination," 1995 National Association of Collegiate Marketing Administrators Conference, (with William A. Sutton and Dan Covell) Las Vegas, NV.
"International Industry Data Survey Results," 1995 International Health, Racquet, and Sportsclub Association (IHRSA) Conference, San Francisco CA
"Industry Data Survey Results." 1995 International Health, Racquet, and Sportsclub Association (IHRSA) Conference, San Francisco, CA.
"Marketing Health and Fitness." 1995 Greek Fitness Conference, Athens, Greece.
Conference Presentations:
“Measuring the Impact of Experience-Based Learning on Students’ Emotional Competency Development,” 2007 NCEE Conference, (with Elizabeth Jowdy), Seattle, WA. [Accepted for Presentation]
“Excellence in Sport Management Education: Realizing Human Potential among Sport Management Internship Students,” 2006 Organizational Behavior Teaching Conference, (with Kirsty Spence & Elizabeth Jowdy), Rochester, NY.
“An Empirical Investigation into the Impact of an Experience-Based Learning Course on Students’ Emotional Competency,” 2006 North American Society for Sport Management, 21st Annual Conference, (with Elizabeth Jowdy), Kansas City, Missouri.
“An Exploration of the Empirical Relationship Between Transformational Leadership and Ego Development,” 2006 North American Society for Sport Management, 21st Annual Conference, (with Kirsty Spence), Kansas City, Missouri.
“Making the Case for Using Case Studies in Sport Management Classrooms,” 2006 North American Society for Sport Management, 21st Annual Conference, (with Jess Dixon), Kansas City, Missouri.
“Roundtable – A Discussion on “Millennials”: Teaching the Post-Modern Sport Management Student,” 2006 North American Society for Sport Management, 21st Annual Conference, (facilitated by Jacquelyn Cuneen), Kansas City, Missouri.
“Teaching the Whole Person: Using Wilber’s Integral Approach to Guide Learning within Internship Experiences,” 2005 Organizational Behavior Teaching Conference, (with Kirsty Spence and Elizabeth Jowdy), Scranton, Pennsylvania.
“An Integral Approach to Sport Management Internships,” 2005 North American Society for Sport Management, 20 Annual Conference, (with Elizabeth Jowdy and Kirsty Spence), Regina, Saskatchewan, Canada.
“An Exploration of the Theoretical Relationship between Transformational Leadership and Stages of Ego Development,” 2005 North American Society for Sport Management, 20 Annual Conference, (with Kirsty Spence and Elizabeth Jowdy), Regina, Saskatchewan, Canada.
“Fields of Emotion: Exploring the ‘Intangible’ Meanings of Attending Intercollegiate Sporting Events,” 2004 North American Society for Sport Management, 19th Annual Conference, (with Elizabeth Jowdy), Atlanta, Georgia.
“The Effects of Sport Property Relationship Marketing on Consumer Sponsorship Evaluation,” 2004 North American Society for Sport Management, 19th Annual Conference, (with JinBae Hong), Atlanta, Georgia.
“Consumers’ Sponsorship Evaluation Based on Relationship Value with a Sport Property,” 2003 North American Society for Sport Management, 18th Annual Conference, (with JinBae Hong), Ithaca, New York.
“Roundtable - Strategic Management: Adding a New Dimension to Sport Management,” 2002 North American Society for Sport Management, 17th Annual Conference, (with James Gladden & David Shilbury), Canmore, Alberta.
“Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association,” 2001 International Business Conference, (with Tony Lachowetz, William A. Sutton, and Rodney Warnick), University of South Carolina, Columbia, South Carolina.
“The Turnaround of Major League Soccer in the U.S.A.,” 2001 9th European Association for Sport Management Congress, (with Carlos Campos), Vitoria-Gasteiz, Spain.
“TodaysSports.com: Internet Marketing Case Study,” 2000 North American Society for Sport Management, 14th Annual Conference, Colorado Springs, Colorado.
“Marketing Safety: Ski Industry Response to Perceived Snowboarding Threat,” 2000 Advances in Health Care Research, (with George R. Milne), Jackson Hole, Wyoming.
“Roundtable - Sport Marketing: Teaching and Learning with the Case Method Approach,” 1999 North American Society for Sport Management, 13th Annual Conference, Vancouver, British Columbia.
“Roundtable - Implementing Experiential Learning Techniques, Challenges and Rewards,” 1999 North American Society for Sport Management, 13th Annual Conference, (with James Gladden), Vancouver, British Columbia.
“The Effect of Overexposure to Promotions: A Study Using Observable Data from Major League Baseball,” 1998 Advertising and Consumer Psychology Conference, (with Daniel Rascher), Portland, Oregon.
“Measuring Service Quality in Professional Sport,” 1998 European Association for Sport Management Congress, (with George R. Milne), Madeira, Portugal.
“Sport Sponsorship: The Role of Personality Matching,” 1998 North American Society for Sport Management, 13th Annual Conference, (with George R. Milne and Mike Musante), Buffalo, New York.
“Personality Matching and Sport Sponsorship,” 1998 American Marketing Association Summer Educators Conference, (with George R. Milne and Mike Musante), Boston, Massachusetts.
“Biases in Self Reports of Zip Codes and Zip+4 in Geodemographic Segmentation,” 1997 World Marketing Congress, (with Jay Gladden and George R. Milne), Kuala Lumpur, Malaysia.
“What’s Winning Worth?” 1997 North American Society for Sport Management, 12th Annual Conference, (with Jay Gladden, William A. Sutton, and Mark A. McDonald), San Antonio, TX.
“Marketing Implications of Title IX to Collegiate Athletic Departments,” 1996 North American Society for Sport Management Conference, (with Carol Barr and William A. Sutton), Fredickton, New Brunswick, Canada.
“Understanding the Sport Consumer: The Development of Constructs for Measuring Motivation,”1996 North American Society for Sport Management Conference, (with George Milne and Bill Sutton), Fredrickton, New Brunswick, Canada.
“Measuring Service Quality in Professional Sport,”1996 North American Society for Sport Management Conference, (with George Milne and Bill Sutton), Fredrickton, New Brunswick, Canada.
“Evaluating Competition in the Sport and Fitness Market,”1996 Winter American Marketing Association Meetings, (with George Milne, Rajiv Kashyap, and William Sutton), Hilton Head, SC.
“Measuring Service Quality in Professional Sports,”1995 World Marketing Conference, (with George Milne and William Sutton), Melbourne, Australia.
“Understanding the Sport Consumer: The Development of Constructs for Measuring Motivations,”1995 World Marketing Conference, (with George Milne and William Sutton), Melbourne, Australia.
“Global Sport: Implications on Graduate Management Education and Training,” 1994 North American Society for Sport Management Conference, (with Lisa Pike), Pittsburgh, PA.
“Student Athletes and Sexual Assault: A Survey of Campus Police and Judicial Affairs Offices.” 1994 North American Society for Sport Management Conference, (with Todd Crosset and Jeff Benedict), Pittsburgh, PA.
“Enhancing Management Training and Professional Preparation in International Sport.” 1993 North American Society for Sport Management Conference, (with Lisa Pike), Edmonton, Canada.
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