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Isenberg School of Management Department of Sport Management

Mark A. McDonald

Associate Professor


Biography:

Mark A. McDonald has published journal articles in the Journal of Sport Management, Sport Marketing Quarterly (SMQ), and the International Journal of Sports Marketing and Sponsorship (IJSMS). He served as co-editor for the special SMQ issue on "Relationship Marketing in Sport" and is on the editorial boards for the European Sport Management Quarterly and Sport Management Review. He has given over 30 presentations in the United States and abroad, and his research interests include sport consumer behavior, relationship marketing, and leadership. He has co-authored two books, Cases in Sport Marketing, and Sport Marketing: Managing the Exchange Process. He was named a North American Society of Sport Management Research Fellow, recognizing him as one of the top researchers in the field.

Education:

University of Massachusetts at Amherst, Ph.D., Sport Management (1996) Dissertation: Service Quality and Customer Lifetime Value in Professional Sport Franchises. University of Massachusetts at Amherst, MS, Sport Management (1991) Thesis: Developing a Taxonomy of Motivations for Sport Spectatorship and Participation. Tulane University, MBA (1988) Concentration: Human Resource Management Warren Wilson College, BA, Psychology (1985)

Professional Experience:

9/96-Present Assistant Professor of Sport Studies University of Massachusetts at Amherst
9/91-8/96 Lecturer, Sport Studies University of Massachusetts at Amherst
8/88-7/90 Project Director The Psychological Corporation, San Antonio, TX.

Employment:

9/96-Present Assistant Professor of Sport Studies University of Massachusetts at Amherst
9/91-8/96 Lecturer, Sport Studies University of Massachusetts at Amherst
8/88-7/90 Project Director The Psychological Corporation, San Antonio, TX.
9/86-7/88 Research Assistant A. B. Freeman School of Business Tulane University, New Orleans, LA.

Research Interests:

Dr. McDonald's research interests include sport sponsorship, relationship marketing, and measuring service quality for sport organizations. Over the past five years, he has consulted with sport organizations throughout the United States, such as the NBA, NHL, Orlando Magic, Cleveland Cavaliers, and Hoop-It-Up. Most Notably, he has worked with the International Health, Racquet, and Sportsclub Association (IHRSA) for the past six years to produce the annual industry report "Profiles of Success."


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