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Younghan LeeAssistant Professor
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Education:Ph.D., Seoul National University M.S., Seoul National University B.S., University of Southern California |
Research/Teaching Interests:Sport Marketing Relationship Marketing Customer Relationship Management (CRM) Strategic Sport Marketing Management Efficiency Ticket
Pricing Strategy |
Publications/Presentations
Lee, Y.H. & Kang, J.H. (2010). Designing ticket price strategy in professional sport team using conjoint analysis. International Journal of Sports Marketing and Sponsorship, 12(2).
Lee, Y.H. (2009). Evaluating management efficiency of Korean professional teams using DEA. International Journal of Applied Sports Science, 21(2), 93-112.
Kang, J.H. & Lee, Y.H. (2007). Evaluating management efficiency of Korean professional baseball teams using data envelopment analysis (DEA), International Journal of Sport and Health Science, 5, 125-134.
Lee, Y.H. (2004). Unmistakable expression of faith in the enduring power of sport marketing to sell. The Institute of Sport Science Newsletter, 49(1), 13-17.
"Designing ticket price strategy using conjoint analysis", 2007 North American Society for Sport Management, Miami, U.S.
"Customer retention in the participant sport industry: A general equation model of service quality, emotion, and repurchase intention", 2007 North American Society for Sport Management, Miami, U.S.
"Evaluating management efficiency of Korean pro-soccer teams using DEA Analysis", 2007 North American Society for Sport Management, Miami, U.S.
"Conjoint analysis in professional sport industry", 2006 Seoul National University annual academic conference, Seoul, Korea.
"The effect of loyalty on spectator sport", 2006 North American Society for Sport Management, Kansas U.S.
Book Chapter
Lee, Y., Kang, J.H, Park, I., & Lee, Y.H. (Forthcoming, 2011). Economic analysis of the sudden emergence of Korean female golfers in LPGA. In Handbook on the Economics of Women's Sports Michael A. Leeds (Ed.). Northampton: Edward Elgar Publishing Company.
Industrial Projects
Sport industry expert foster program. Korea Ministry of Education, Science, & Technology.
Winter sport development project. Korea Ministry of Culture, Sports, & Tourism.
SK Telecom long-term sport business strategy development. SK Telecommunications.
Feasibility analysis: Sport event market forecast system. Korea Sports Promotion Foundation.
Seoul Olympic park master plan development. Korea Olympic Committee.
SK pro-soccer team regional adaptation strategy development. SK corporation.
Revenue model development for KSPO. Korea Sports Promotion Foundation.
SK pro-soccer team efficient business strategy development. SK corporation.
Grants/Awards
Lee, Y.H. (2004). Korea Research Foundation grant, Korea Government (KRF-2005-003-G00050), $24,000.
Lee, Y.H. (2006). Hyung-Ae Foundation Grant, $20,000.
Lee, Y.H. (2003). Hyung-Ae Foundation Grant, $20,000.
Industry Experience
LG Electronics Inc., Overseas Market Intelligence & Planning Division.
