Mark H. McCormack Department of Sport Management at Isenberg

Tracy Schoenadel

Tracy Schoenadel 

Director of the McCormack Center for Sport Research & Education (MCSRE)


Telephone: 413-545-5590

Email: tschoenadel@isenberg.umass.edu

Office: Isenberg 236

 

View CV (pdf)


Education:

1992 - Doctorate of Education - ABD, West Virginia University
1989 - Masters of Science, West Virginia University
1987 - Bachelor of Science, West Virginia University

Research/Teaching Interests:

Spectator Sport Research and Marketing



Publications/Presentations:

Fairley, S., Schoenadel, T., Gladden, J. (In press). Principles and Practice of Sport Management, 4th edition. 2012. Chapter 3: Sport Marketing Principles. Jones & Bartlett Learning/Publishers. 30 pages. 

 

Red Bulls:  Presentation to senior marketing staff (2007 and 2008)

Major League Soccer:  Fan and Sponsorship Research Presentation (2007)

Massachusetts Sports Partnership:  Research for 2008 Men's NCAA Lacrosse and USA Olympic Gymnastics Championships Presentation (2008)

Yale University Panel on Professional Careers in Sport (2008)


Grants:

McCormack Center for Sport Research and Education.  Since January 2007, the Center has produced revenue from industry clients.  The money is utilized for graduate assistantships and programs.