Director of the McCormack Center for Sport Research & Education (MCSRE)
1992 - Doctorate of Education - ABD, West Virginia University
Spectator Sport Research and Marketing
Fairley, S., Schoenadel, T., Gladden, J. (In press). Principles and Practice of Sport Management, 4th edition. 2012. Chapter 3: Sport Marketing Principles. Jones & Bartlett Learning/Publishers. 30 pages.
Red Bulls: Presentation to senior marketing staff (2007 and 2008)
Major League Soccer: Fan and Sponsorship Research Presentation (2007)
Massachusetts Sports Partnership: Research for 2008 Men's NCAA Lacrosse and USA Olympic Gymnastics Championships Presentation (2008)
Yale University Panel on Professional Careers in Sport (2008)
McCormack Center for Sport Research and Education. Since January 2007, the Center has produced revenue from industry clients. The money is utilized for graduate assistantships and programs.