Mark H. McCormack Department of Sport Management at Isenberg

Tracy Schoenadel

Tracy Schoenadel 

Director of the McCormack Center for Sport Research & Education (MCSRE)

Telephone: 413-545-5590


Office: Isenberg 236


View CV (pdf)


1992 - Doctorate of Education - ABD, West Virginia University
1989 - Masters of Science, West Virginia University
1987 - Bachelor of Science, West Virginia University

Research/Teaching Interests:

Spectator Sport Research and Marketing


Fairley, S., Schoenadel, T., Gladden, J. (In press). Principles and Practice of Sport Management, 4th edition. 2012. Chapter 3: Sport Marketing Principles. Jones & Bartlett Learning/Publishers. 30 pages. 


Red Bulls:  Presentation to senior marketing staff (2007 and 2008)

Major League Soccer:  Fan and Sponsorship Research Presentation (2007)

Massachusetts Sports Partnership:  Research for 2008 Men's NCAA Lacrosse and USA Olympic Gymnastics Championships Presentation (2008)

Yale University Panel on Professional Careers in Sport (2008)


McCormack Center for Sport Research and Education.  Since January 2007, the Center has produced revenue from industry clients.  The money is utilized for graduate assistantships and programs.