Isenberg School of Management: Sport Management Department Tracy Schoenadel

Tracy Schoenadel

Director of Center for Spectator Sport

Telephone: 413-545-5590

Email: tracys@sportmgt.umass.edu

Office: SOM 236

Education:

1992 - Doctorate of Education - ABD, West Virginia University
1989 - Masters of Science, West Virginia University
1987 - Bachelor of Science, West Virginia University

Research/Teaching Interests:

Spectator Sport Research and Marketing

Publications/Presentations:

Red Bulls: Presentation to senior marketing staff (2007 and 2008)

Major League Soccer: Fan and Sponsorship Research Presentation (2007)

Massachusetts Sports Partnership: Research for 2008 Men's NCAA Lacrosse and USA Olympic Gymnastics Championships Presentation (2008)

Yale University Panel on Professfional Careers in Sport (2008)

Grants:

Center for Spectator Sports Research. Since January 2007, the Center has produced over $350,000+ in revenue from industry clients. The money is utilized for graduate assistantships and programs.