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Isenberg School of Management Department of Sport Management

Tracy Schoenadel

Director, Center for Spectator Sport Research

Telephone: (413) 545-5590
Email: tracys@sportmgt.umass.edu
Office: ISOM 236
Currently Teaching: SPORTMGT 693A

1992 - Doctorate of Education - ABD, West Virginia University
Degree of Study: Marketing, Sport Marketing and Research/Statistics

1989 - Masters of Science, West Virginia University
Degree of Study: Research and Statistics

1987 - Bachelor of Science, West Virginia University
Degree of Study: Education and Business


Professional Highlights

Tracy Schoenadel, Vice President of TNS, directed the TNS Sport research division. Tracy joined TNS in February, 2000 and was responsible for evaluation of sports, events and sponsorship for TNS. She was the Executive Director of the industry-leading ESPN Sports Poll, which is the signature product of TNS. Tracy has worked with some of the top companies in sponsorship, along with several leagues such as Sprint-Nextel, Anheuser-Busch, Coca-Cola, IBM, P&G, Domino's, ESPN, NFL, MLB, NBA and the NCAA.

Tracy was an adjunct professor at New York University (NYU) and taught a graduate sport marketing research class in the Tisch School Hospitality, Tourism and Sport Management.

She has also held the position of adjunct professor at the University of Richmond and University of Connecticut teaching sport marketing and management to graduate students. Tracy was the original managing editor and now was on the Advisory Board of the publication, Sport Marketing Quarterly.

Awards

Tracy also is one of the leading authorities in sport marketing and sponsorship research and has been quoted in such publications as USA Today, Sport Business Journal, Detroit Free Press, Forbes and Fortune. Guess speaker appearances for Tracy include NASM Sport Marketing Conference, ARF Research Industry Conference, The National Sports Network Meetings in NYC and Philadelphia, Street & Smith's Annual Reporter Summit and the International Sports Business Forum and Global Sports Marketing Conference.

Appointed to the President’s Visiting Committee for West Virginia University representing Sport Management.