Mark H. McCormack Department of Sport Management at Isenberg

Dr. Tony Lachowetz

Tony Lachowetz

Lecturer and Director of Internships


Telephone: 413-545-5040

Email: anthonyl@isenberg.umass.edu

Office: Isenberg 236

 

View CV (pdf)

 


Education:

Ph.D., University of Massachusetts Amherst, 2001
M.S., Springfield College, 1996
B.S., Springfield College, 1980

Research/Teaching Interests:

Corporate selling activities and sponsor retention

Cause-related sport marketing (CRSM)


Awards: 

"Marketing to Lifestyles: Action Sports and Generation Y" by Lachowetz, T., Bennett, G., recognized in the Top 20 of 20 for the Sport Marketing Quarterly's 20thAnniversary.The article was chosen by current SMQ editor Nancy Lough, inaugural SMQ editor Dallas Branch, former SMQ editor and past-president of SMA Bill Sutton, and the staff of Fitness Information Technology, which has served as the publisher of the journal since its inception.

 

Papers/Presentations:

Todd, S., Magnusen, M. J., Andrew, D. P. S., & Lachowetz, T. (2013). From Great Expectations to Realistic Career Outlooks: Exploring Changes in Job Seeker Perspectives Following Realistic Job Previews in Sport. Sport Management Education Journal. (submitted for review)

 

Todd, S., Crook, T., & Lachowetz, T. (2013). Agency theory explanations of self-serving sales forecast inaccuracies. Business and Management Research,  2(2), 13-21.

 

Lachowetz, T., Clark, J., & Irwin, R. (2010). Cause-Related Sport Marketing: Can This Marketing Strategy Affect Company Decision-Makers' Intent to Purchase? Journal of Management and Organization, 16(4), 550-556.

Lachowetz, T., Todd. S., & Dees, W. (2009). Successfully marketing a collegiate baseball program within resource constraints: A special case of volunteerism. Journal of Sport Administration and Supervision, 1(1), 65-74.

Lachowetz, T., Ryan, E., Dees, W., & Todd, S. (2008). Savannah Sand Gnats: Challenges in a Tourism and Entertainment Market. Sport Marketing Quarterly,  18(4), 222-227.

 

Sorenson, L., Czech, D.R.,  Gonzalez, S., Lachowetz, T. and Klein, J. (2008). Listen Up!  The Experience of Music in Sport. - A Phenomenological Investigation.  Athletic Insight: The Journal of Sport Psychology, 10(2) online.

 

Nelson, J, Czech, D., Joyner, B., Munkasy, B., & Lachowetz, T. (2008). The Effects of Video and Cognitive Imagery on Throwing Performance of Baseball Pitchers: A Single Subjects Design. The Sport Journal, 11(2), 1-25.

 

Rapp, C, Czech, D., Metzler, J., Ritchie, S., Lachowetz, T., & Buckley, T. (2008). The Experience of Career-Ending Injuries in Professional Sport: A Phenomenological Analysis. Journal of Athletic Training, (submitted for review).

 

Lachowetz, T., & Todd, S. (2008). Sales Class Training Leads to Employment Opportunities for Sport Management Students. Paper presented at the Sport Entertainment & Venues Tomorrow (SEVT) in Columbia, SC, November 5-8, 2008.

 

Todd, S., Andrew, D., Lachowetz, T., & Pursel, B. (2007). Exploring the ways trait competitiveness differentiates Major League Soccer salespeople. International Journal of Sport Management, 8(4), 372-387.

 

Schimmel, K., Clark, J., Irwin, R.L., & Lachowetz, T. (2007). What Communication Methods Work for Sports Events? An Analysis of the FedEx St. Jude Classic. International Journal of Sports Management and Marketing, 2 (3), 301-315.

 

Lachowetz, T. (2007). Grand Slam Marketing: A Student-Run Sport Marketing Agency. Paper presented Sport Marketing Association (SMA) 5th Annual Conference in Pittsburgh, PA, November 1-4, 2007.

 

Schimmel, K., Clark, J., Irwin, R.L., & Lachowetz, T. (2006). A Perceptual Mapping Approach to Assessing Media Effectiveness. (2006 Southeast Institute for Operations Research and the Management Sciences SE INFORMS Proceedings, Myrtle Beach, SC.)

 

Larsen, H. M., Zwald, D., & Lachowetz, T. (2006). The Economic Impact of "Splash in the Boro" Water Park on Bulloch County, Georgia. (2006 National Conference on Undergraduate Research Conference Proceedings, Asheville, NC).

 

Lachowetz, T. (November 2006). The anatomy of a sport management sales class. Paper presented at the 4th annual Sport Marketing Association Conference, Denver, CO.

 

Larsen, H. M., Zwald, D., & Lachowetz, T. (2006). The Economic Impact of "Splash in the Boro" Water Park on Bulloch County, Georgia. (Paper presented at the annual meeting of the National Conference on Undergraduate Research, Asheville, NC.

 

Schimmel, K., Clark, J., Irwin, R.L., & Lachowetz, T. (October 2006). A Perceptual Mapping Approach to Assessing Media Effectiveness. (Annual Meeting of the Southeast Institute for Operations Research and the Management Sciences SE INFORMS Proceedings), Myrtle Beach, SC.

 

Todd, S., Andrews, D., & Lachowetz, T. (May-June 2006). Exploring the ways trait competitiveness differentiates Major League Soccer salespeople. Paper presented at the 21st annual meeting for the North American Society for Sport Management, Kansas City, MO.

 

Lachowetz, T., & Gladden, J. (2006). A Framework for Understanding Cause-Related Sport Marketing Programs. In S. Ghosh & V. N. Posa (Eds.), Cause Related Marketing: An Introduction (pp. 115-140). The ICFAI University Press: Hyderabad, India.

 

Lachowetz, T., & Irwin, R. (2006). FedEx and the St.Jude Classic-An Application of a Cause-Related Marketing Program (CRMP). In S. Ghosh & V. N. Posa (Eds.), Cause Related Marketing: An Introduction (pp. 161-170). The ICFAI University Press: Hyderabad, India.

 

Lachowetz, T., & Bennett, G. (2004). Marketing to Lifestyles: The Gravity Games and Generation Y. Sport Marketing Quarterly,13 (4), 239-243

 

Irwin, R., Lachowetz, T., T. B. Cornwell, & Clark, J. (November 2004). Cause-Related Sport Sponsorship: Assessing Beliefs, Attitudes, and Behavioral Intentions Of Targeted Corporate Decision Makers. Paper presented at the 2nd annual meeting for the Sport Marketing Association, Memphis, TN.

 

Todd, S., Andrew, D., & Lachowetz, T. (May 2004). Task Level Predictors of Employee Job Attitudes in Sporting Goods Retail. Paper presented at the 19th annual meeting for the North American Society for Sport Management, Atlanta, GA.

 

Irwin, R., Lachowetz, T., & Clark, J. (2003). Cause-Related Sport Marketing: How Should it Work? International Journal of Sport Management, 4 (3), 173-178.

 

Clark, J. S., Schimmel, K., Lachowetz, T., & Irwin, R. (2003). Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event. International Journal of Sports Marketing and Sponsorship, 5 (2), 129-144.

 

Irwin, R., Lachowetz, T., T. B. Cornwell, & Clark, J. (2003). Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions. Sport Marketing Quarterly, 12 (3), 131-139.

 

Lachowetz, T., McDonald, M., Sutton, W., & Hedrick, D. H. (2003). Corporate Sales Activities and the  Retention of Sponsors in the National Basketball Association (NBA). Sport Marketing Quarterly, 12 (1), 18-26.

 

Lachowetz, T., & Gladden, J. (2003). A Framework for Understanding Cause-Related Sport Marketing Programs. International Journal of Sports Marketing and Sponsorship, 4(4), 205-225.

 

Lachowetz, T., & Bennett, G. (November, 2003). Marketing to Lifestyles: The Gravity Games and Generation Y. Paper presented at the 1st annual meeting for the Sport Marketing Association, Gainesville, FL.

 

Lachowetz, T., & Gladden, J. (May, 2003). Exploring the Effectiveness of Professional Sport Team's Cause-Related Sport Marketing Programs. Paper presented at the 18th annual meeting for the North American Society for Sport Management, Ithaca, NY.

 

Irwin, R. L., Clark, J., Lachowetz, T., & Schimmel, K. (May, 2003). Implementation of Sponsorships for the B2B Sales Force: Using Sport Sponsorship as a Critical Sales Event. Paper presented at the 18th annual meeting for the North American Society for Sport Management, Ithaca, NY.

 

Academic and Professional Activities:

Editorial board for the Journal of Sport Management (2003 to present).

Section Editor: Sport Marketing Quarterly (2001-2003).

 

Grants:

Lachowetz, T. & Czech, D. (2007). Applied for and awarded $9700.00 for The Effects of a Life Skills Intervention Program on Self-Concept and Life Skills Development of Impoverished Rural Youth in Bulloch County, GA. Georgia Southern University Faculty Research Grant.

 

Czech, D. & Lachowetz, T. (2006). Applied for and awarded $1,200.00 for The Development of   a Bulloch County Life Skills Program for Middle School Adolescents. Georgia Southern Skills Training on Psychological and Skills Development of Impoverished Rural Youth in Bulloch County, GA. College of Health and Human Sciences SRII Grant.

 

Czech, D., & Lachowetz, T. (2006). Applied for and awarded $2,481.00 for The Effects of Martial Arts and Life Skills Training on the Psychological Well-Being of Obese Individuals in Washington, County, GA. College of Health and Human Sciences SRII Grant.