Stephen McKelvey
Assistant Professor and Graduate Program Director
Phone: (413) 545-5066
Email: mckelvey@sportmgt.umass.edu
Office: SOM 236
Currently Teaching: SPORTMGT 495H/695B
Previously Taught: SPORTMGT 321, SPORTMGT 335, SPORTMGT 491H, SPORT 694B
J.D., Seton Hall School of Law, 1992
M.S., University of Massachusetts-Amherst, 1986
B.A., Amherst College, 1981
Current Courses:
SPORTMGT 335 Introduction to Sport Law
SPORTMGT 321/623 Sport Marketing
SPORTMGT 480 Sport Management Policy
SPORTMGT 495H Advanced Sport Marketing
Biography: | more
Professor McKelvey brings a unique offering to the Department of Sport Management, combining an expertise in both sport law and sport marketing to provide students with exposure to important legal issues in sport marketing and management. He also brings 15 years of industry experience on both the sport property and agency side. His research and writing focuses primarily on the legal and practical applications of intellectual property issues to the industry. He has authored articles for a wide range of scholarly journals including the Journal of Legal Aspects of Sport, Sport Marketing Quarterly, Sport Management Review, The Seton Hall Journal of Sport Law and The Entertainment and Sports Lawyer. He is also a frequent contributor to industry trade publications, including Brandweek and Sports Business Journal. Professor McKelvey also serves as the Director of UMass Sport Management department's sport industry-wide PRISM Awards Program.
Academic and Professional Activities:
-Editor Board, Journal of Legal Aspects of Sport
-Chair, Sport Marketing Association Legal Issues Division
-Advisory Board Member, Seton Hall Sport Law Symposium
-Member, New York State Bar Association
-Certified Major League Baseball player agent
Professional Experience:
-Assistant Professor, Department of Sport Management, University of Massachusetts, Amherst, MA.
-Adjunct Professor, Seton Hall School of Law and Seton Hall Stillman School of Business.
INDUSTRY EXPERIENCE:
-President, Fan Guide Publishing (NY, NY)
-Vice President/Sport Marketing & Promotions, PSPSports (NY, NY)
-Vice President/Sport Marketing, The Sherry Group (Parsippany, NJ)
-Director, Corporate Sponsorship, Major League Baseball (NY, NY)
Selected Publications: more
McKelvey, S. & Moorman, A. J. (2007). Bush-Whacked: A legal analysis of the unauthorized use of sport organizations’ intellectual property in political campaign advertising. Journal of Sport Management 21(1), 79-102.
McKelvey, S. & Gladden, J. (2006). Exploring the opinions and perceptions of corporate sport sponsorship executives toward ambush marketing. International Journal of Sport Management, 7(3), 1-19.
Grady, J., McKelvey, S., & Clement, A., (2005, Summer). A new “Twist” for “The Home Run Guys”: An analysis of the right of publicity versus parody,” Journal of Legal Aspects of Sport, 15(2), 267-294.
McKelvey, S., (2004). The emergence of gaming sponsorship in U.S. professional sport leagues,” Sport Management Review, 7(2), 187-204.
McKelvey, S., (2004, Winter). “U.S. professional sport organization policies shift to embrace legalized gambling entities: A roll of the dice?” Journal of Legal Aspects of Sport, 14(1), 23-45.
