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Sheranne FairleyAssistant Professor
Email: sfairley@sportmgt.umass.edu Office: SOM 236 |
Education:Ph.D., Griffith University, Australia, 2006 |
Research/Teaching Interests:Consumer behavior of sport fans Sport marketing Sport tourism Volunteerism Event management Applied Sport Marketing Research |
Publications and Presentations:
Book Chapters
Gibson, H., & Fairley, S. (in press). Sport Tourism. In P.Pedersen, J.Parks, J.Quarterman, & L. Thibault (Ed.). Contemporary Sport Management. (4th Ed.). Champaign, IL: Human Kinetics Publishers.
Fairley, S. (2008). In search of relived social experience: Group based nostalgia sport tourism. In M. Weed (Ed.) Sport & Tourism: A reader (pp. 271-290). Routledge: London, UK.
Invited Industry Articles
Fairley, S. (October, 2009). Sport Volunteer Tourism. In D. L. Clemmons (Ed.) The Voluntourist. http://www.voluntourism.org.
Industry Reports
Fairley, S. & D'Elia, K. (2009). Renegotiating the Shanghai Formula One Event. Shanghai Municipality & Nielsen Research China.
Journal Articles
Fairley, S. (2009). The role of mode of transport in the identity maintenance of sport fan travel groups. Journal of Sport & Tourism, 14(2), 205-222.
Fairley, S. & Tyler, B.D. (in press). The Kia Amateur Australian Open: Lessons for sponsor activation and event management. Sport Management Review
Fairley, S., & Tyler, B.D. (in press). Cultural learning through a sport tourism experience: The role of the group. Journal of Sport & Tourism
Refereed Conference Papers (Full Paper)
Filo, K., Groza, M., & Fairley, S. (2009). Turning a meaningful charity sport event experience into social change. Paper to be presented at the Sport Marketing Association Conference, Cleveland, Ohio. October 28 - October 30.
Refereed Conference Presentations
Fairley, S., & Tyler, B.D. (2009). USFooty - Australian for Football: The penetration of Australian Rules Football in the United States. Paper presented at the European Association of Sport Management Conference, Amsterdam, Netherlands, September 16 - September 19.
Fairley, S., & Tyler, B.D. (2009). Cultural learning through a group sport tourism experience. Paper to be presented at the Sport Management Association of Australia & New Zealand Conference, Gold Coast, Australia, November, 26-29.
McKelvey, S., Fairley, S., & Groza, M. (2009). Caught in the web: An exploratory study of university athletic program websites communication of trademark rights and licensing policy. Paper presented at the Sport and Recreation Lawyers Association Conference, San Antonio, Texas, March 5 - March 7.
Fairley, S., Lisandra, M. & Gladden, J. (2008) International Sport Management. In L.P. Masteralexis, C.A. Barr, & M.A. Humms (Ed.), Principles and Practice of Sport Management (3rd Ed.).
Fairley, S., Kellett, P., & Green, B.C. (2007). Volunteer travel: Motives for volunteering at the Athens Olympic Games. Journal of Sport Management, 21, 41-57.
Fairley, S. (2007). "National identity and the travelling fan", paper presented at the North American Society for Sport Management Conference, Fort Lauderdale, Florida, June 1 - June 4.
Fairley, S. (2007). International Case Study: Volunteering at international events. In J.Parks, J.Quarterman, & L. Thibault (Ed.) Contemporary Sport Management (3rd Ed.). Champaign, IL: Human Kinetics Publishers.
Fairley, S., & Tyler, B.D. (2006). "Bringing baseball to the big screen: Building sense of community outside of the ballpark", paper presented at the North American Society for Sport Management Conference, Kansas City, Missouri, June 1- June 4.
Fairley, S., & Gammon, S. (2006). Something lived, something learned: Nostalgia's expanding role in sport tourism. In H.J. Gibson (Ed.) Sport Tourism: Concepts and theories. London, UK: Routledge.
Fairley, S. & Gammon, S. (2005). Something lived, something learned: Nostalgia's Expanding Role in Sport Tourism. Sport in Society, 8(2), 182-197.
Fairley, S., & Kellett, P. (2005). "Sport volunteer tourism: Event volunteers as tourists", paper presented at the North American Society for Sport Management Conference, Regina, Saskatchewan, June 1 - June 4.
Getz, D., & Fairley, S. (2004). Media management at sport events for destination promotion: Case studies and concepts. Event Management, 8(3), 127-139.
Fairley (2004). "Sport fans: Social self, community, and consumption", paper presented at the Sport Management Association of Australia and New Zealand Conference, Melbourne, Australia, November 25 - 27.
Fairley, S. (2004). "Volunteering abroad, the pre-volunteering phase: Motives for deciding to travel to volunteer at the Athens Olympic Games", paper presented at the North American Society for Sport Management Conference, Atlanta, Georgia, June 2 - June 4.
Kellett, P., Shilbury, D., & Fairley, S. (2004). "Making the volunteer experience prestigious: Umpires experiences of building a sense of community as a substitute for prestige", paper presented at the North American Society for Sport Management Conference, Atlanta, Georgia, June 2 - June 4.
Fairley, S. (2003). In search of relived social experience: Group-based nostalgia sport tourism. Journal of Sport Management, 17, 284-304.
Fairley, S. (2003). "Sport fan tourism: Motives and Experiences", paper presented at the Sport Management Association of Australia and New Zealand Conference, Dunedin, New Zealand, November 28 - 30.
Fairley, S., & Harrison-Hill, T. (2003). "Exploring the nexus between destination, sport, sponsor and event images: Moving towards congruity", paper presented at the Council for Australian University Tourism and Hospitality Education Conference, Coffs Harbour, Australia, February 5-8.
Grants:
Fairley, S. (February, 2009). Renegotiating the Shanghai Formula One Event. Nielsen Research China, & The Shanghai Municipality. $20,500.
Fairley, S. (2009). Mellon Mentoring Money. Isenberg School of Management. University of Massachusetts. $1,000.
Fairley, S. (2009). Summer Online Writing Fellowship. Office of Faculty Development. University of Massachusetts.
Fairley, S. (September, 2008). Maximising the Sport & Tourism Benefits of Hosting Professional Sport Teams on the Gold Coast. Gold Coast City Council.
Fairley, S., & Hylton, M. (2007) - Commonwealth College Research Assistant Fellowship. $1,000.
Jefferson, S., & Fairley, S. (2005). Community Services Learning. $2,000.
Fairley, S., & Chen, S. (2004) - Commonwealth College Research Assistant Fellowship. $1,000.
Fairley, S., & Beesley, L. (April, 2003). Positioning the Gold Coast in the New Zealand Market. CRC for Sustainable Tourism. $23,466.
Kellett, P., & Fairley, S. (October, 2003). Volunteering Abroad: Motives and Experiences of Australians volunteering at the 2004 Athens Olympic Games. School of Management and Marketing, Deakin University. $5,000.
