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Sheranne FairleyAssistant Professor
Email: sfairley@isenberg.umass.edu Office: Isenberg 236 |
Education:Ph.D., Griffith University, Australia, 2006 |
Research/Teaching Interests:Consumer behavior of sport fans Sport marketing Sport tourism Volunteerism Event management Applied Sport Marketing Research |
Publications and Presentations:
Research Monographs
Chalip, L., & Fairley, S. (2002). Positioning the Gold Coast in International Tourist Markets. Gold Coast Tourism Visioning Project 2.1 (Part 1). Altona: Common Ground Publishing.
Harrison-Hill, T., Fairley, S., & Chalip, L. (2002). Positioning the Gold Coast in Domestic Tourist Markets. Gold Coast Tourism Visioning Project 2.1 (Part 2). Altona: Common Ground Publishing.
Articles in Refereed Journals:
Fairley, S., Tyler, B.D., Kellett, P., & D'Elia, K. (in press). The Australian Formula One Grand Prix: Exploring the triple bottom line. Sport Management Review.
Fairley, S. & Tyler, B.D. (2011). The Kia Amateur Australian Open: Lessons for sponsor activation and event management. Sport Management Review, 14(1), 25-32.
Fairley, S., & Tyler, B.D. (2010). Cultural learning through a sport tourism experience: The role of the group. Journal of Sport & Tourism, 14(4), 273-292.
McKelvey, S., Fairley, S., & Groza, M. (2010). Caught in the web: An exploratory study of university athletic program websites communication of trademark rights and licensing policy. Journal of Legal Aspects of Sport. 20(1), 1-34.
Fairley, S. (2009). The role of mode of transport in the identity maintenance of sport fan travel groups. Journal of Sport & Tourism, 14(2), 205-222.
Fairley, S., Kellett, P., & Green, B.C. (2007). Volunteer travel: Motives for volunteering at the Athens Olympic Games. Journal of Sport Management, 21, 41-57.
Fairley, S. & Gammon, S. (2005). Something lived, something learned: Nostalgia's Expanding Role in Sport Tourism. Sport in Society, 8(2), 182-197.
Getz, D., & Fairley, S. (2004). Media management at sport events for destination promotion: Case studies and concepts. Event Management, 8(3), 127-139.
Fairley, S. (2003). In search of relived social experience: Group-based nostalgia sport tourism. Journal of Sport Management, 17, 284-304.
Grants:
Fairley, S. (February, 2009). Renegotiating the Shanghai Formula One Event. Nielsen Research China, & The Shanghai Municipality. $20,500.
Fairley, S. (2009). Mellon Mentoring Money. Isenberg School of Management. University of Massachusetts. $1,000.
Fairley, S. (2009). Summer Online Writing Fellowship. Office of Faculty Development. University of Massachusetts.
Fairley, S. (September, 2008). Maximising the Sport & Tourism Benefits of Hosting Professional Sport Teams on the Gold Coast. Gold Coast City Council.
Fairley, S., & Hylton, M. (2007) - Commonwealth College Research Assistant Fellowship. $1,000.
Jefferson, S., & Fairley, S. (2005). Community Services Learning. $2,000.
Fairley, S., & Chen, S. (2004) - Commonwealth College Research Assistant Fellowship. $1,000.
Fairley, S., & Beesley, L. (April, 2003). Positioning the Gold Coast in the New Zealand Market. CRC for Sustainable Tourism. $23,466.
Kellett, P., & Fairley, S. (October, 2003). Volunteering Abroad: Motives and Experiences of Australians volunteering at the 2004 Athens Olympic Games. School of Management and Marketing, Deakin University. $5,000.
